Zhou Xi sent wine for two days in a row.

Seven counters opened at the same time.

The average sales volume exceeded 10,000 in one day, which made Zhang Hao very satisfied.

At the end of June, all the college students who interned at JD.com returned to the village to report.

The newly added three floors were already in use, and the offices and bedrooms were furnished before they returned.

All of them looked like they had returned from their studies, and they were eager to communicate with Zhang Hao and report their learning.

Zhang Hao has a rough understanding of e-commerce, and the things that come out of their mouths are very professional, and I hope to learn the essence.

Zhang Hao asked, "Can it be done in three days?"

A few people smiled slightly, "Director Zhang, it's done in half a day, do you want to use that platform?"

In terms of traffic, Taobao is the largest at home and abroad, and Jack Ma's rural Taobao strategy is very much in line with the current form.

However, Zhang Hao still decided to choose JD.com, after all, Liu Qiangdong is an acquaintance.

"JD!" Zhang Hao responded.

"Understood, Director Zhang!"

In half a day, the team got out the franchise store of Yulinglu, and from the perspective of graphic design, it was not inferior to the Moutai flagship store.

In the next operation, Zhang Hao is ready to talk to Liu Qiangdong.

In the evening, as usual, I sent a > [Mr. Liu, the liquor in our village has opened an e-commerce channel, and I chose your Jingdong!]

It didn't take long for Liu Qiangdong to recover, [Congratulations, congratulations, is there anything you need help with?]

[Because it has just been opened, the traffic is very small, and I want more people to see it!]

Liu Qiangdong immediately understood what Zhang Hao meant.

[Director Zhang, I'll let the website arrange a recommendation for you tomorrow, and I'll reveal another message to you.

In the middle of the month, Jingdong will prepare a mid-year shopping festival, and the liquor in your village can also participate, and we have invested a lot of money in advertising, so you don't have to worry about traffic at all, and the price will be lowered a little bit, and some benefits will be given to consumers!]

[Thank you so much Mr. Liu!]

Liu's suggestion is very feasible.

The mid-year shopping festival has captured the hearts of consumers very well, just like Jack Ma's annual Double 11 shopping carnival.

Seizing such an opportunity is undoubtedly equivalent to buying a prime-time advertisement on the satellite TV platform.

In terms of price, Zhang Hao was not ready to drop, he decided to send it directly.

Buy one, get one free.

Buy two new wines and get them straight away.

Buy hardcover and get two or two packs.

Early the next morning, Zhang Hao organized a staff meeting of the company.

put forward the results of the exchange with Liu Qiangdong and some of his own ideas.

Chen Qiu probably calculated that he would not lose more than one million consumption.

When the e-commerce channel was not opened, the sales volume exceeded 10 million in two days by taking advantage of the hot spot of the marathon.

A million, that's a matter of seconds.

Zhang Hao slapped the table and said firmly: "!"

"We know how to do it!" The e-commerce team responded.

"Let's go to copywriting planning and promotion right away!" Yao Na replied.

"Come on, good results, double the bonus next month!" Zhang Hao encouraged.

The morale of the employees has become even higher.

They were working hard, and Zhang Hao was not idle, he wondered if it would be better to put some national advertising before the mid-year shopping festival?

The answer is yes.

There are three elements to advertising.

First, a satellite TV platform with a large traffic, such as tomato, mango, lychee, Zhejiang and other David TV.

Of course, CCTV doesn't need to be mentioned, hesitating some policy restrictions, it is actually more difficult to do than several other satellite TVs.

The hottest thing at the moment is variety shows, and if you can insert an advertisement in a variety show, the effect will definitely be the best.

However, considering the price factor, Zhang Hao denied it in his heart.

It is tens of millions of dollars at every turn, and the company can't afford to make so much money at present.

Zhang Hao aimed at the advertising time in the middle of the variety show, which must be prime time, and the price is not cheap, but it is cheaper than the insertion in the show.

You can look at the price before you make a plan.

The two most popular variety shows in the summer file, "Running" and "Chicken Strips", if you can work these two shows, the effect is self-evident.

Zhang Hao is not imaginary, he had an exchange with Hua Shao when he did a character interview with Tencent, and Hua Shao promised at that time that he was willing to help the development >of Wanling Village, and Zhejiang Satellite TV's "Running" may have hope to go through.

When it comes to Tomato Channel's "Chicken Strips", Zhang Hao naturally thinks of his old friend, Silver Star.

She is an old acquaintance of Tomato Channel, and she has also run her own show, if she is willing to match, she may also get through.

Since there is hope for both shows, Zhang Hao will not let go of any of them.

Isn't this the case with vivo, a well-known domestic mobile phone manufacturer? You can see it in any program, like a mythical beast.

But it turns out that the advertising effect of people is very good, you might as well adopt it as an advertising model, "osmosis!"

The second element is equally important, finding a suitable spokesperson for Yulinglu Baijiu.

The traffic niche who is rampant in the entertainment industry is definitely not good, and the liquor thing needs time to precipitate, that is to say, the longer it is put on, the stronger the taste, and it is natural to put the spokesperson on the older performing artists.

And fame has existed in the entertainment industry for a long time.

There are not many such characters, and Zhang Hao has not thought about it for the time being.

Another way is to learn from Jiang Xiaobai's practice, focusing on cultural trends, and the effect is equally ideal.

But Zhang Hao always felt that it was not compatible with Yulinglu's consumer group, so he didn't dare to do it rashly, and it was easy to make people laugh if the bull's head was not right.

The issue of spokesperson will be put aside for the time being.

The third element is online services, which are also crucial.

The advertising effect cannot be denied, and it will definitely lead to a series of topics and questions about "Jade Linglu".

So how to answer consumers' questions online? and stabilize consumers' emotions is the most important part of the whole process.

Advertising makes people understand this thing, and after they are interested, it is the ultimate goal to guide them to be willing to spend money on this thing.

The third element, Zhang Hao is still handed over to Yao Na's operation team, and there are many similarities between the two jobs, and Zhang Hao is not very worried.

At most, it will make them work harder, but the excitement of double bonuses makes them happy and love their work.

Zhang Hao asked Chen Qiu to sort out the accounts for June.

The total income in the first half of the month after the mountain marathon exceeded 40 million.

The cost of expenses, expenses for seven counters, salary expenses, natural gas and electricity bills, remittances from the packaging factory, and the cost of liquor add up to nearly 10 million.

There are still 30 million left in the account, and it should be enough to ask for spokespersons and advertising.

In order to ensure that nothing goes wrong, Zhang Hao asked Zhao Xiaoqian to go to the bank to borrow another 20 million, anyway, no interest, make up 50 million!

Zhao Xiaoqian is still a little worried about this number, 50 million is not a small number, if it fails, the entire company will have to send it out.

Zhang Hao was not worried at all, he completely trusted his own judgment, not to mention that there were immortals in the dark to help, so letting go was what he should do.