Originally, the advertising of Xiulan Hotel was good, but now suddenly the two hotels started to advertise at the same time, which can only explain one problem: Jiuyue Hotel and Xie's Group have joined forces.

Lin Xiangxue naturally thought of this question when Xu Fang thought of it, and said worriedly: "Xu Fang, we bid for the advertisements of nine largest advertising media and twenty-six small and medium-sized media at that time. At present, about three of the nine major media have been ruined, and about nine of the 26 small and medium-sized media have been destroyed. Both the Xie Group and the Jiuyue Hotel are not short of money, and if this momentum continues, there will be some media to break the contract in the future. Advertising is too important for a company, our hotel has not been in Fuzhou for a long time, and we need more exposure, and now we are in a very bad situation. ”

Xu Fang pondered for a moment, his eyes suddenly lit up, and he pondered: "Actually, we don't need to worry so much, these advertisements are canceled, and we can still get a lot of funds." With all the money we have made in vain, we can look for bigger advertising slots. And peers are enemies, even without us, Jiuyue Hotel and Xie's Group will become competitors. Why are they united?"

Lin Xiangxue was already smart, and when she heard Xu Fang's reminder, she guessed it after just a little thought: "Although the Xie Group is rich, its industries need a huge capital chain, and it is impossible to continuously invest money in the Jiangsu and Zhejiang Hotel." Although they are menacing and may have a few dollars on them, there is also a limit to this money, and Kong Chaoling does not dare to spend it all. ”

Xu Fang showed a teachable look and continued to ask: "Yes, then you say, if I let you open up a provincial catering market, how much money do you think is more appropriate?"

"If you want to occupy it quickly, you can take a safe fight with a billion, and you can definitely get up with two billion. Lin Xiangxue is very confident in her own strength.

Xu Fang clapped his hands and said: "That's right, if you want to create a catering market in the next province, the market in the provincial capital is the most important, the queen of business like you says that two billion is more secure, their strength is almost there, and the capital may be as much as five billion." Now they have spent one billion yuan to buy a house, and they have to spend hundreds of millions on advertising compensation and investment advertising, plus some money to deal with all kinds of people. Their budget should be to hit us with 3 billion, and then use the remaining 2 billion to fully occupy the catering market in Fuzhou City, that is, they will deal with us, and there will be 1.5 billion funds. ”

"But we will have two hotels in a few months, and they want to completely destroy our hotel with their strength, so they have to open another hotel, and they will have to deduct a billion dollars here. In other words, they have only 500 million in liquidity. Our Xiulan Group now has a net profit of more than 6 million per day, and it can have a profit of nearly 200 million a month. There is a steady stream of money replenishment every month, and the development is already very mature, so we can rest assured that the price war is coming. ”

Hearing Xu Fang say this, Lin Xiangxue also felt inexplicably relieved, and chuckled: "You will say, listening to your analysis, the Xie Group seems worthless." ”

"It's not all, the Xie Group is still a terrible opponent, but it's not impossible to defeat. Xu Fang smiled slightly and ordered: "Don't mess around, let's find more places for advertising, our current sales have not changed much, let's wait and see what happens." ”

"Hmm. Zheng Xiulan nodded.

Another day passed.

The next day, under the operation of the Xie Group, various news about the Jiangsu and Zhejiang Hotel also occupied major pages in Fuzhou City.

"Jiangsu and Zhejiang Hotel and Jiuyue Hotel shot at the same time to help the advertising company pay a huge amount of compensation and snatch the advertisement of Xiulan Hotel!"

"Jiangsu and Zhejiang Hotel is coming to Fuzhou City!"

"Who is the more powerful enemy behind the robbery of the advertisement of the Xiulan Hotel?"

"The lineup of Jiangsu and Zhejiang Hotel is luxurious, and the chief chef Peng Hai is a national first-class chef!"

"Jiangsu and Zhejiang Hotel will open tomorrow, and the famous actor Yao Shasha in Fuzhou City will help you!"

The Shirley Hotel is really popular in Fuzhou these days, and now as soon as these news come out, everyone is suddenly interested, who can step on the Shirlan Group?

Xie Group also secretly stuffed a lot of big red envelopes into these media, and in these news, although it was not clear that the Black Xiulan Group was not clear, it was very appreciative of the Jiangsu and Zhejiang Hotel.

Seeing this news, the high-end catering group in southern Fujian Province exploded again at this moment, but this time everyone also knew that whether it was Xiulan Group, Xie Group or Jiuyue Hotel, they were not the main ones that everyone could provoke, so they all learned to be obedient and used anonymity.

"Have you heard that Jiangsu and Zhejiang Hotel has entered the catering market in southern Fujian Province. ”

"We are relatively safe, this time the Xie Group came over, the goal is very clear, that is, to target the Xiulan Hotel. ”

"Yes, how did the Xiulan Hotel provoke them, why did they suddenly come across the province. ”

"It doesn't look good, the background of Jiangsu and Zhejiang Hotel is the Xie Group, they are not bad for money, and they can drag Xiulan Group to death. ”

A senior practitioner in the catering industry also posted a message anonymously: "What's even worse at the Xiulan Hotel is that there are no celebrity chefs in it." The Jiangsu and Zhejiang Hotel and Jiuyue Hotel all have town store chefs, and they are still very high in the national first-class chef ranking. Now many customers feel that the higher the level of the chef in a hotel, the better the cooking, and every finale of the Xiulan Group, when the Xie family also hypes this matter, they can criticize the Xiulan Hotel. ”

Someone replied anonymously: "Then the Xiulan Hotel also recruits people." ”

The man made a contemptuous expression and continued to say anonymously: "The two major forces despise the Xiulan Group together, even if this face is defeated, even if the Xiulan Group also finds a national first-class chef, it has already fallen behind." And once the chef is recruited, the reputation is not as big as that of the head chef of the two major forces, and this game will not be able to come back. The second point I just said is that the chief chefs of the two major forces are ranked high among the national first-class chefs, and it is difficult to find higher-level chefs in a short period of time. Third, even ordinary national first-class chefs are difficult to recruit. There are nearly 2,000 people in the group, hundreds of hotels, and more than half of the hotels don't have national first-class chefs, right?"

"Upstairs was right and insightful. ”

"That's right, Xiulan Hotel is not optimistic this time, it is very likely that today and tomorrow, the Xie family will also launch an attack on Xiulan Group. ”

"Hehe, the Xiulan Hotel was very arrogant last time, and now the cow can't get up, right? "This anonymous person doesn't need to guess, it must be someone who was scared by Xu Fang last time and didn't dare to squeak a few hotels.

The industry is still not optimistic about the situation of Xiulan Hotel.

Just tonight, as everyone guessed, in addition to advertising itself, the Xie Group also began to frantically smear the fact that there were no celebrity chefs in the Xiulan Hotel.

"A kitchen without a celebrity chef is a kitchen without a soul!"

"The head chef of the Xiulan Group didn't even show his hand!"

"The shocking revelation, the Xiulan Hotel, which is in full swing, is actually very average in strength!"

"Peng Hai, the chief chef of Jiangsu and Zhejiang Hotel, has won many awards in national cooking competitions!"

This kind of news that constantly promotes the celebrity chefs of the Jiangsu and Zhejiang hotels and criticizes the lack of celebrity chefs in the Xiulan Hotel continues to spread in Fuzhou City.

Kong Chaoling developed the Jiangsu and Zhejiang Hotel back then, but she didn't play this kind of conspiracy. Although Xie Wei felt that this woman was a little contemptuous of her opponent, he had to admit that this trick was used very beautifully. Xie Wei and Kong Chaoling are both characters who have become elites, and the energy generated together is naturally not comparable to that of Jiuyue Hotel, and in just one night and the next morning, this matter has already fermented.

Good things don't go out and evil things go thousands of miles, and in less than a week, some shortcomings of Xiulan Hotel have spread in Fuzhou City.

For example, the advertisement of Xiulan Hotel was snatched away by Jiangsu, Zhejiang and Jiuyue Hotel, giving people the feeling that Xiulan Hotel's strength is not as good as others.

Another example is that Xiulan Group does not have a celebrity chef, and this matter is also deeply rooted in the hearts of the people, and everyone feels that the food in Xiulan Hotel is indeed average.

In order to attract the attention of netizens, some media are very concerned about this kind of business war, and the more intense the scene, the more interesting it is, so they are also vying to report these things.

On the first day of the opening of the "Jiangsu and Zhejiang Hotel", the turnover of Xiulan Group on that day was only 3.85 million.

Although it is not much different from four million, this is a very dangerous signal!

There are indeed many celebrity chefs in Jiangsu and Zhejiang Hotel, and the dishes they make also have their own style, and Kong Chaoling has also been in the catering industry for many years, so she has a lot of experience in hotel operation. After the opening on the first day, the praise for the taste of the dishes of the Jiangsu and Zhejiang Hotel also spread overwhelmingly.

In addition, the Xie Group has stepped up its efforts to publicize the fact that the Xiulan Group has no famous chefs, and almost everyone in Fuzhou City knows about the battle between the Xiulan Hotel and the Jiangsu and Zhejiang Hotel.

The two hotels and the citizens of Fuzhou are not related, from the two days of publicity, Xiulan Hotel is indeed inferior to the Jiangsu and Zhejiang Hotel, coupled with the Xie Group hired by the water army publicity, many people feel that the Jiangsu and Zhejiang Hotel is really good.

What's more, these days, the Xiulan Hotel has no explanation for this matter at all, and everyone is wishful thinking that the Xiulan Group is admitted.

For a while, in addition to the loyal customers of Xiulan Hotel, those new customers who have no feelings generally choose Jiuyue Hotel or Jiangsu and Zhejiang Hotel for dinner.

However, Xu Fang still didn't arrange any action, just asked He Qian to instruct the chef on cooking skills.

The next day, the turnover of the Xiulan Hotel had fallen to 3.58 million.

On the third day, the turnover fell to 3.02 million!

Turnover plummeted!

Since the first day of the hotel's turnover began to decline, in the early morning of the next day, Zhang Xuechu and Wang Tiantian took the lead in losing their breath and sat directly in Xu Fang's office, waiting for Xu Fang to find a solution to the problem.

But Xu Fang didn't say a word about fighting back except for talking to them about ideals and life.

When the turnover dropped to 3.58 million the next day, Aunt Xin couldn't hold her breath and came to Xu Fang's office to find a solution.

But Xu Fang was just a nonsense like yesterday, and even took advantage of the absence of Zhang Xuechu and Wang Tiantian to directly "struggle" with Aunt Xin in the office for an hour.

But the third day was different, the statistical results came out, and the income fell directly to 3.02 million!

Seeing this number, even Lin Xiangxue, who has always trusted Xu Fang, can't hold her breath at the moment.

At the strong request of Zhang Xuechu's third daughter, the fourth daughter decided to come to Xu Fang tomorrow morning to talk to Xu Fang together.