Chapter 868 About Letong, About Lian Tek
Of course, Bai Ningyuan is not anxious about the financing work of the orchestra, after the end of the annual meeting, there is still time, besides, the e-commerce penetration rate of netizens is not high, they still have plenty of time to slowly layout, subtly change people's consumption habits, so that they can slowly accept the pace of the arrival of the e-commerce era. Pen @ fun @ pavilion wWw. biqUgE。 info
Of course, these are all later words, at least for now, there is no higher requirement for the orchestra network on the side of LO International.
This point, from the lo international holdings and renamed orchestra network, for the time being, there is no large-scale replacement of the original Dianping's leadership, can be seen, now more, it is still in a process of its own growth and development, just wait for the later financing, and then make drastic changes to carry out relevant changes.
After the matter of Letu and the orchestra, the next thing is Letong communication.
In the second half of 06 years, Letone Communication is definitely the most eye-catching subsidiary of LO International, because of its outstanding performance, more attention has been focused on LO International, so that Bai Ningyuan and LO International have stepped onto the stage of history and become the most dazzling existence in the domestic business community.
No, not only domestic, because of the emergence of lophone, it definitely shocked the entire industry, made the world in an uproar, and almost opened a new definition of smart phones, and Letong has suddenly become an upstart in the global mobile phone communication industry.
Although, the traditional mobile phone giants, for lophone such a large screen keyboardless mobile phone sneered, feel that it is fragile and does not resist falling, can not be blindly typed, in their eyes, it is simply useless, but still can not stop the world's technology tide people, flock to it, even the current pricing, and the flagship of the traditional mobile phone giants are not much better, and even the high-end configuration is higher.
TenTek, which is OEM for Letong, is almost working overtime to produce lophone, but it still can't stop people's enthusiasm, whether it is in China, or North America or Europe, as long as the product arrives at the store, it is then rushed to buy by people who flock to it.
And the playability shown by lophone,It also did not disappoint these buyers,Whether it is from the picture,Or clarity,And the intelligence shown,All of them far exceed other products of the same era,Let people know,The original mobile phone can still play like this!
What's more, compared to those phones full of keyboards, the shape of the lophone is really beautiful.
is still the same sentence, because Bai Ningyuan has more than ten years of knowledge in this era, so he can save the road of groping, shorten the development time of three or four years, and it is a classic as soon as he makes a move.
Even in today's mobile phone industry, the sales leader is still dominated by giants such as Nokia and Motorola, but whether they admit it or not, Lophone is changing the direction of mobile phones in this era.
Since its global launch on October 1, in one quarter, Lophone has sold a total of 800,000 units worldwide, including 180,000 units in Europe, 240,000 units in the North American market, 300,000 units in mainland China, and 40,000 units in the Xiangjiang and Taihai regions.
Such a result,Compared with Nokia,06Annual sales exceeded 400 million units,It's really a little not enough,But for Letong,It's already a pretty remarkable achievement,In the entire fourth quarter,Sanxing, which ranks third in global sales, only sold more than 3 million mobile phones,The fifth-ranked LG sales are only 1.7 million,That is, it is equivalent to twice as much as Lophone,Letong is a little-known small brand,To be able to do this,It is indeed something to be proud of。
What's more, the current production capacity of LOPHPNE is far from keeping up with the needs of consumers, as long as the production is increased, the sales of LOPHONE still have a broad space for further improvement.
In addition to the sales of lophone,In terms of copycat machines,Letone also did not give up this market,At the beginning of the year,Bai Ningyuan and Cai Mingjie signed a supply agreement for three million sets of Tentek motherboard chips,But in fact,In the last golden period of the domestic cottage machine market,In the face of the rapid growth of the cottage machine market,Letong's three hundred copycat machines were put into the market,Almost not even a splash sounded,Just to September,It was completed a quarter ahead of schedule for the production and sales of these 300 units,I had to ask TermTek again to urgently increase supply。
Because now between TenTek and Letong, there is still the cooperation of foundry Lophone, so even if the price of the chip supplied to Letong is almost ten dollars lower than the price of other mobile phone manufacturers, but Tengo still gritted its teeth and responded.
In the end, throughout the 06 year, Letone achieved sales of 3.7 million units in the copycat market, of which 200,000 units were exported to Indonesia and South America.
Just a copycat machine,It has brought more than 200 million profits to Letong,Coupled with the crazy lophone,Letong's profit in 06,From tens of millions last year,Soared to more than one billion this year,Grown into another gold-absorbing weapon under LO International。
"I think the business of copycat machines can be gradually abandoned!" After Ji Zhengzhen finished reporting on the entire work of Letong last year, Bai Ningyuan looked at him, and after a little silence, he then spoke.
Letone started with the manufacture of copycat machines, and it has been two years now, which is a golden period for the development of copycat machines, but now the market for copycat machines still seems to be hot, and sales have risen year after year, but for mobile phone manufacturers, in fact, cottage machines have gradually become chicken ribs.
Anyone can see the popularity of copycats, plus there is no need for any technical threshold to enter this market, as long as someone has money and place, they can get Tentek's chips, which is enough, so more and more people have joined the copycat industry, and all kinds of small workshops have sprung up like mushrooms after a rain.
Chinese people are like this, seeing that there are any money-making projects, they will rush in, and then they don't care how to maintain the virtuous circle of this market, just thinking that they can make as much money as possible in a limited time, get a vote and leave, as for what this market will become in the future, it is not within the scope of their consideration at all.
Although the market is getting bigger and bigger, because of the addition of these small workshops, there is inevitably a price war, and the vicious competition has become more and more intense, so that the original large manufacturers have been impacted all of a sudden.
The sales volume is up, but the profit of a single machine is always declining, coupled with the continuous rise of labor, the price of chips continues to rise, and the profit of a machine has increased from the original three or four hundred yuan to dozens of yuan today.
As a result, although the market is still hot, all the manufacturers are miserable, and some small workshops are also rushing in, and they will withdraw after a short time.
Therefore, the current copycat market, although it still maintains the prosperity on the surface, seems to continue to expand, but inside, in fact, it has begun to decay, and the only profit, I'm afraid that the only one is the chip supplier Lian Foundry, the more hot this market is, the more they make a lot of money.
"I know, at the right time, I will stop the business of copycat machines and focus on the development of lophone-s, but now there is still a part of the profits of copycat machines, and there are no large-scale manufacturers in the north, if we can, we can do it for a while, no matter how small the mosquito legs are, it is not meat!" Ji Zhengzhen said to Bai Ningyuan with a smile.
Just when Lophone was selling well in the market, Letong had already started the research and development of the next generation of smartphones.
Be prepared for danger in times of peace, this is a kind of consciousness that an enterprise should have, and now Letong is learning the concept of Pinghua in the previous life, not winning by quantity, but insisting on taking the route of high-quality development, trying to build itself into a synonym for "aristocrat", and it is precisely because of this that Bai Ningyuan wants Ji Zhengzhen to quickly get rid of the copycat business, but also for the sake of brand image.
Sharpening a sword in a year, the next generation of smart phones was named Lophone-S by Bai Ningyuan.
Just like Bai Ningyuan said, the current copycat machine, don't look at the sales volume, but the profit achieved, compared with lophone, is simply a drop in the bucket, but it is always good to be able to make a little more money, and more importantly, Letong is also taking advantage of the opportunity to produce copycat machines, constantly accumulating manufacturing experience.
"You can grasp this point yourself, as long as you understand what I mean, and then after I finish the exam in two days, you go to Pengcheng with me, and I will make an appointment with Guo Taiming to discuss the OEM matter together!" Bai Ningyuan continued.
Since LOPHPNE went public, his production has been carried out by LenTek, but LenTek is not a professional foundry, although the production capacity is stronger than Letong itself, but in the process of producing LOPHPNE, the yield rate has not been high, which is also an important reason for the production of LOPHPNE.
In addition, with the continued popularity of the copycat machine market, and the price of chips used by Letong has been very low, so there has long been an invisible rift between the two sides.
After a year of cooperation, Bai Ningyuan felt that it was time to change the OEM partner.
In terms of chips, the cooperation between Letong and Taiwan Electromechanical is quite good, and the business of cottage machines, Letong is also gradually giving up, so for Lian Tek, Letong has no place to rely on, in this way, Fu Tukang, who is more experienced in foundry, is obviously more in line with the interests of Letong.
Now Letong,The status within LO International is also becoming more and more important,So about Letong's report summary and next year's related situation,Bai Ningyuan spent more time,After doing all this,Bai Ningyuan's gaze,Fell on Sun Ting's top,Next is Leku Entertainment,As the absolute backbone of LO International,Her speech,It is destined to attract all the attention of everyone present......
Today's first update!
Thank you for the helmsman's kind reward of "coming up with a good name to change your life", bow and thank you! )