January has finally arrived, on New Year's Day, Jiang Li gave himself and everyone in the filming crew a day off, at present, the filming process of "Old Boy" is nearing the end, and the post-production is also being carried out in an orderly manner, which is expected to be completed and officially released within a month, and the publicity work of "Old Boy" has begun as early as the beginning of filming, with the popularity of the "Old Boy" micro-film in front, and the fame of Jiang Li and Zhang Nara and others, the market expectation should be optimistic.

However, not everyone thinks so, and there are quite a few people who think that it would be good if "Oldboy" could save its capital, and even more said that "Oldboy" is likely to lose all its money.

As a small and medium-sized film, the publicity and distribution costs of "Old Boy" are only about 40 million together, and the funds are borne by the United Yi Film Company, but the distribution needs the manpower and relationship support of the China Entertainment Cinema Film Company, after all, the United Iran has just started, the channels are not mature, and the functions are not perfect, the China Entertainment Cinema will not only release "Old Boy" in its own theaters, but also introduce "Old Boy" to other theaters, but will not charge additional fees, which is undoubtedly a show of goodwill to Jiang Li.

You must know that between the producer, the distributor and the theater party, the producer is usually in a relatively disadvantaged position, the distributor guarantees income in drought and flood, and the theater side is the strongest, and it can even be said to have the power of life and death, because it is directly oriented to the audience group and takes the lion's share in the box office revenue, even if the quality of a film is good, but if the theater side does not pay attention to it and the film scheduling rate is low, the box office revenue will be very bleak.

The original world "Little Times" was once extremely popular, with a box office of 73 million on the first day. At the end of the first week, the box office was as high as 273 million, which is amazing, but behind the infinite scenery, there is actually a hidden mystery, you know, the film scheduling rate of "Little Times" on the first day of release is as high as 45%, refreshing the record of Chinese film history in one fell swoop, which means that nearly half of the audience has no other choice but to watch "Little Times" when they go to the theater to watch the movie. Such a high film scheduling rate also ensures that the box office revenue cannot be low. That's why some insiders have revealed the secrets of "Little Times", where the filmmakers spent money to create momentum and increase the share ratio for theaters with multiple films.

Because of the strength of the cinema chain, the original World Huaxia Cinema Line will generally take 57% of the revenue from the box office and distribute it to the theater after deducting the prescribed tax, and the remaining 43% will be handed over to the distributor and producer to distribute. The revenue sharing gap between the cinema side and the film side is slightly smaller. 55% and 45% respectively.

Of course. The specific situation is analyzed on a case-by-case basis, and it cannot be generalized, and some films are of excellent quality. The origin is very large, so it is very strong, and some films are in a very passive situation, and the powerful company can even play the role of producer, distributor and theater at the same time, covering the entire production chain.

The method of account sharing can also be very flexible, such as subdividing it into each week, or dividing the film into different grades according to the actual box office revenue, and dividing the account with different proportions.

In the whole process of "Old Boy", China Entertainment Cinema Film Company not only acted as the theater party, but also co-acted with United Iran Film Company as the distributor, United Iran was responsible for funding, and China Entertainment Theater was responsible for the network relationship, and the scale and power of China Entertainment Theater Line were naturally not comparable to United Iran, and it was definitely in a strong position in front of United Iran, but its final account sharing ratio with United Iran was still 11:9, which is equivalent to China Entertainment Theater Line providing advice and intermediary services for United Iraq for free.

Of course, the United Iran Film Company, which has just been established for a short time, does not have such a big face, and this is entirely because of Jiang Li, Niu Quan, general manager of China Entertainment Cinema Line Film Company, got the orders of Cao Wei, general manager of Huaxia Entertainment Group Company, and naturally cooperated and treated each other frankly.

In this case, "Old Boy" also has to sell at least 90 million box office to ensure that the United Iran Film Company can return to its original cost, and hundreds of millions can be regarded as a slight profit, of course, this is from the box office revenue alone, in fact, there are a variety of profit channels such as DVD distribution, TV station screening and peripheral development, but the follow-up marketing cycle is longer, and the return of funds is slow, if you are not afraid to wait, maybe as long as you sell about 80 million box office, you can save your capital.

However, the box office income of 80 million is not easy, and some people sarcastically ridicule that it would be good if "Old Boy" could be sold at a cost price of 40 million, and Jiang Li had to suffer a big loss.

A well-known filmmaker who did not want to be named commented on the media: "I admit that Jiang Lige does sing well and is very musically talented, but there is a precedence in hearing the Tao and a specialization in the art industry, if you want to open up the vast field of film in a short period of time, the appetite is inevitably too great, Jiang Li is still a young man in the end, and he needs to suffer a little to understand how cruel the reality is, and the superficial scenery cannot hide the shallowness of the foundation, and now the momentum seems to be very good, but when it is really time to go to the theater to be released, the audience may not necessarily buy it." ”

There is also a well-known figure in the film industry who is known for his "poisonous tongue", but he publicly said on his personal homepage of Longxing.com that Jiang Li's film "Old Boy" produced, directed and starred is not good, and the original words are like this: "I heard that the official film of "Old Boy" is an enhanced version of the micro-film, how can this work, isn't this fooling the audience? The story has been spoiled for the most part, and no one still watches it? Unfortunately, the current audience is all human spirits, with picky tastes, vicious eyes, and money in the palm of their hands is tightly clutched, so they are not so easy to fool. ”

In addition to these opposing negative voices, of course, there are also positive and optimistic statements, Niu Quan, general manager of China Entertainment Cinema Film Company, said bluntly when interviewed by reporters: "I think "Old Boy" Although the plot was born from a micro-movie, there is a suspicion of spoilers, but the theme of this movie is nostalgic and classic, not new and exciting, so I figured out that the audience who knows this movie and has a good impression of it should be interested in coming to the cinema to watch it, besides, Jiang Li has also made a lot of gratifying changes to the original plot, which is eye-catching, Jiang Li really put a lot of effort into the debut of this movie, and everyone has lost a few points, I have read the script, and I have also gone to the shooting site to see it, which is very touching。 ”

"I wonder if you can tell us about your box office expectations?" the reporter asked.

"It's hard to say, but I'm looking forward to it. Niu Quan made a sloppy eye, he can't talk too much about everything, otherwise he may not be able to step down in the future, after all, the world is unpredictable, not afraid of 10,000, just in case, he is an old Jianghu, naturally he will not make such a low-level mistake and open Haikou indiscriminately.

"Can you be more detailed?" the reporter asked further.

Niu Quan's pupils shrank suddenly, staring at the reporter, domineering side leakage, the other party was startled, took a few steps back, and then ...... There is no then, the report is closed to the front place, and I dare not say a word of nonsense.

Among those who are optimistic about the box office revenue of "Old Boy", most of them believe that the final box office of "Old Boy" should be between 100 million and 200 million, and only a few people think that it may break 200 million, but if you want to break 300 million, I am afraid it will be very difficult, almost impossible.

The country's largest film website "Movie Network" conducted an online survey on "Old Boy", with three options: "want to watch", "depends on the situation" and "don't want to watch", and found that the rate of "depending on the situation" was the highest, accounting for 56%, followed by "want to watch" with a rate of 34%, and then "don't want to watch" with a rate of 10% , Overall, the situation is quite optimistic, but such results can only be regarded as average in previous similar surveys, and the fluctuation may be very large, because there are more than half of the audience to be determined, these people may see how to watch the word of mouth and then decide whether to watch, and the specific arrangements of theaters and theaters will also become an important influencing factor, if it is not ranked in a better time period, or the film scheduling rate is relatively low, the box office revenue may be much worse.

Of course, the results of this survey can only be used as a reference, and sometimes people who often mix movie networks will instead of going to the cinema to watch movies on the contrary, and their opinions may not really translate into sales motivation or reaction.

So, what does Jiang Li think about this? What is his box office expectation? Everyone wants to know, and the media reporters also rushed to interview Jiang Li himself, but unfortunately they did not have this opportunity, but according to a source close to the United Nations Film Company, Jiang Li once made a comment on this.

"Expect the best and prepare for the worst, what we should be thinking about now is not how much the box office is, but how to make this movie well, all aspects are in place, do our best, even if the box office is zero, we have no regrets. ”

This passage has been reprinted and spread by many parties, Jiang Li's fans strongly support Jiang Li's remarks, thinking that he has the attitude of being a filmmaker, and also has the consciousness of being a filmmaker, not arrogant or impatient, serious and responsible, and some people think that Jiang Li is hypocritical, pretending not to care about the box office on the surface, but in fact, he is not confident enough to be strong enough in his heart.

In fact, Jiang Li did say this at a closed-door meeting of the United Nations Film Company, and this statement was also deliberately revealed by the United Nations Film Company, which can be regarded as a response to the current boiling discussion.

In any case, this controversial "lawsuit" about the box office is about to settle in the near future, and everyone will wait and see whether Jiang Li's film debut "Old Boy" will be a hit or end in disgrace.

Jiang Li is not worried about this, although this is his first time really making a movie, it stands to reason that his heart should be relatively bottomless, but what he has a lot of hole cards in his hand is that for a movie, although there are many factors on the table such as plots, acting actors, etc., but sometimes, a good song can always inadvertently provoke people's hearts and make people linger, not to mention in such a world that attaches importance to music, and he is also very confident in the quality of the movie itself. (To be continued......)