Chapter Seventy-Five: Drifting Wind, You Can Shape!
After making an appointment with Tian Xin, Lin Chen took a car to the Piaofeng Building!
When he saw that in the hospitality hall, there were piles of people in suits and leather shoes, obviously they should all be the elites of the advertising company, and these people, one by one, were talking about this 'Drifting Wind' advertisement.
This time, Piaofeng claims to be a million advertising investment, so the temptation for these advertising agencies is great!
Lin Chen came to the front desk and expressed his intention, the beauty at the front desk was a little surprised, but she still called, and the result was that the little beauty was even more surprised!
"Haha, Lin Chen, let's go, I've been waiting for you for a long time!"
Seeing that the general manager shook hands with the young man in front of him with an equal look, the little beauty was a little stunned, who is this person?
Looking at their backs, the little beauty suddenly remembered!
"Lin Chen!!"
"Ah, I'm so handsome!"
Some nymphomaniac little beauties hurriedly said in their own space: "I saw Lin Chen, just the one who said, 'The poorest but to die, if you don't die, you will always come out', he himself is a little Zhengtai, so handsome!"
……
In the conference room, due to Tian Xin's departure, Huang Li and Liu Qing quarreled with each other, and they didn't stop until Tian Xin came back!
"What does that mean?"
"We're in a meeting, what are you bringing a young kid for?"
Huang Li and Liu Qing looked at Lin Chen behind Tian Xin, puzzled.
"This is the elite of the legendary Windswept Southern District?"
Lin Chen also looked at the people who were dressed like dogs, but they took the lead no different from the shrews scolding the street, and finally understood Tian Xin's emotion of 'I am not easy'.
Isn't that easy?
This is too Tema to force it!
Seeing these people, Lin Chen also mourned for Tian Xin!
"Mr. Tian, who are you?"
Liu Qing asked.
Tian Xin said with a smile: "It's nothing, let's quarrel, you continue to quarrel, see if you can make a miracle, and see if you can make a noise about our Piaofeng sales!"
Huang Li's face showed embarrassment: "Mr. Tian, we didn't quarrel, we were just discussing the advertisement about Piaofeng." ”
After Huang Li finished speaking, Liu Qing also hurriedly smiled: "That's right, Deputy Huang and I are always anxious about advertising." ”
Seeing that these two guys turned their faces faster than turning books, Tian Xin nodded lightly: "That's the best, come, let me introduce, this is Lin Chen, who is here to talk about advertising creativity for us." ”
"What? Mr. Tian, are you kidding, this is just a child, let him tell us about advertising ideas?"
As soon as Tian Xin's words fell, Liu Qing shouted directly.
Huang Li stood on Liu Qing's side this time, and also said: "That's right, Mr. Tian, how many advertising companies with status outside are waiting for us to bid, but you let a child talk about it, isn't this nonsense?"
"Yes, Mr. Tian, what does this kid know. ”
"Hehe, Mr. Tian, you won't mean to disgust us, right?"
As soon as the two vice presidents finished speaking, people from their respective factions also stood up one after another to respond to the call.
Lin Chen estimated that among the dozens of people in the meeting, the two vice presidents accounted for two-thirds in total, and only one-third of them were silent!
"Shut up!"
Seeing these people shouting, Tian Xin finally got angry: "Who doesn't want to hear it, you can get out of here now and go directly to the finance to get your salary." ”
In the entire conference room, Tian Xin's roar sounded, and the others were also stunned, this Tian Xin has been in a meeting for half a month, whether it is a meeting or a separate talk, he has never been angry, so that Huang Li and Liu Qing think that they have another cowardice!
As a result, Tian Xin was angry today, and he was still so angry, which made the two of them a little surprised!
"Since everyone has no accidents, then, Lin Chen, let's start!"
Tian Xin snorted coldly and said lightly, and at the same time glanced at Lin Chen!
Lin Chen also nodded lightly, just now in Tian Xin's office, when he heard Lin Chen's creativity, Tian Xin's face was full of shock, so he couldn't wait to bring Lin Chen to the conference room!
For what?
Ruthless Liwei!
Beat Huang Li and Liu Qing in the face!
It can be said that Tian Xin is going to use Lin Chen's advertisement to gain enough prestige!
Therefore, although Tian Xin, who sat down, looked flat, he couldn't wait in his heart, his second uncle, Lao Tzu can finally make a move!
"Hello everyone, you are all elites, backbones, and knowledgeable people, so here, I just want to ask you, what is advertising?"
Coming to the middle of the conference room, Lin Chen propped his hands on the table, looked at these people and asked lightly.
Liu Qing looked at Lin Chen and said mockingly: "Boy, are you here to get an axe? Let Uncle tell you that the core of advertising is to advertise, that is, publicity, creativity, plus the company's philosophy, and at the same time carry out due hype." ”
"So, why are many companies, especially shampoo companies, so advertised, but they are becoming more and more decadent and more and more unsuccessful?
The corners of Lin Chen's mouth twitched, and he asked towards this thing.
"This ......"
"Don't do this and that, that's because, all companies can't perfectly combine their company's brand spirit with the concept of publicity, take a look at your promotional advertisements before the wind, they are all looking for a few stars in the advertising industry, and then smack their faces, show off their hair, can this arouse everyone's desire to buy?"
Lin Chen directly interrupted Liu Qing and said confidently: "And my advertisement is to be humanistic, and have an inspirational spirit, the artistic conception of breaking the cocoon into a butterfly, and the unyielding optimism in the face of difficulties, not only let the girls want to buy it, let the boys want to give it to the girls, but also move them, let them compete for publicity and recommendation." ”
Seeing the kid in front of him, Liu Qing was unhappy: "Boy, bragging is better than anyone else." ”
"That's right, boy, boast about it, and so will we. ”
Liu Qing's doglegs are also actively supportive.
Huang Li also raised her eyebrows at this time: "Boy, if you talk about advertising, you will talk about advertising, if you are so boastful, you don't have to." ”
"Whether I'm boasting or not, you'll know when you look at it next. ”
Lin Chen said, directly plugged the PPT prepared in advance into the computer, and operated it at the same time.
In less than a minute, Lin Chen opened the PPT, and the first picture was the story division head drawn by Lin Chen himself, and it was not in the form of a sketch, but with colors, which made the picture look more concrete.
At the same time, Lin Chen found the classic canon song from the USB flash drive and played it!
Seeing that Lin Chen has hand-drawn shots and soundtracks, some people who didn't look down on Lin Chen before are also a little serious, especially the melodious music of Canon sounded, which made them a little calm!
"In the first scene, the little girl looks at the old man playing the violin on the street, and at the same time, the voice-over sounds: 'An ugly duckling, a deaf man who wants to learn to play the violin, wants to become a swan, you want to be crazy, why don't you learn something else?'
In the second act, the little girl has grown up, the car honks behind her ass and she can't hear any sound, the merciless blow to the opponent makes her stop wasting everyone's time, the silent world, the lonely and confused heart, makes her come to the deaf and dumb old man again.
……
With Lin Chen's explanation, everyone seemed to be immersed in the story, and they seemed to see the poor, deaf and dumb little girl facing the provocations, blows, and even ruthless sarcasm of the rich girl again and again!
The little girl lost her strength, and he cried and complained to the deaf old man about life: "Why am I different from others?"
The uncle gestured and said, "Why, why are you like everyone else?"
It is such a simple sentence that made the little girl suddenly reverse her mentality, understand the goal of struggle, and see hope again, at the same time, the deaf and dumb old man continued: "Music is alive, gently close your eyes to feel, you can see"
In the end, in the music competition, he played the scarred violin that had been broken and pasted by the ruffians, and shocked the judges, the audience, and the arrogant, insulted and provocative opponent with a classic "Carmen" by the German Johann Pachelbel! In the vast field of trees, a beautiful butterfly broke out of its cocoon, flapping its wings and flying towards the gentle and yearning sun..."
After the story was told, everyone was touched, but Liu Qing came back to his senses and asked: "This is just a story of yours, what about our floating advertisements? Why not?"
Lin Chen saw that this product was so cooperative, and said directly: "This is also what I want to say next, the audience often watches more than just advertisements, because they are annoyed, but what if it is this kind of plot?"
And, at the end, when the girl played, her hair fluttered exaggeratedly. Except for the wind or artificial, how many people's hair will flutter like this when playing? With such an exaggerated technique, it shows that it is better to use "fluttering wind" for hair, and it shows that using "fluttering wind" has such a good effect.
Blowing in the wind, making your hair flutter like the wind, I think, at any time, all advertising is far less powerful than the show!"
Liu Qing continued to question: "However, there is not a single advertising word, and even only our 'Piaofeng' trademark appears, boy, are you sure everyone can remember it?"
Lin Chen smiled faintly: "I believe everyone knows that when buying something, the more we shout at the top of our voices, the less we will buy, I am afraid that we will not buy it, we are often in pursuit of curiosity, just imagine, when you finish watching a short film without any advertisements, will you be curious about what kind of advertisement it is?"
"Absolutely, and maybe even you'll find out what's hidden in the advertisement. ”
……
Speaking of which, there is applause here!
Tian Xin was the first to applaud, just listening to the creativity in the conference room, but it was far less shocking than Lin Chen's explanation at this time!
"Of course, if you are still not at ease, you can add five words at the end of the film. ”
Lin Chen nodded and said at this time.
"Which five words?"
"Drifting Wind, you can be shaped!"
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