"Before I ask a question, I would like to thank Mr. Dai for his trust in allowing me to conduct today's interview. The name of this new program on the school station is tentatively 'Present Viewpoint', and I believe all of you have heard of it.

The purpose of setting up this new program, I will also say it here: we have also felt the impact of new media in recent years, and the audience penetration rate of campus current affairs radio programs has decreased significantly. Students who want to watch hot topics in current affairs will not wait for the timeless media mode of broadcasting.

Therefore, there is no future in spelling timeliness. In this environment, this new show is an attempt to provide differentiated value. For example, it provides better interaction between media and listeners, presents more localized perspectives, and increases audience engagement.

Therefore, the main question of today's interview is to ask everyone to express their opinions and share their views on this aspect, if you were the host of this current affairs commentary show, how would you find a way to provide this differentiated value?"

Professor Gu was a little verbose when he asked questions, and at first glance he was not a person who often interviewed people, but his academic exposition was very clear and thorough.

He said a few hundred words freely, and all the students who applied for the job finally got what he meant.

After Professor Gu finished asking, everyone looked at each other for a few seconds, quite a little looking at each other.

Then one of the boys, who was relatively stunned and seemed to think that he had no chance, raised his hand and asked: "Excuse me, can we just speak in public like this?

Professor Gu smiled, as if he also realized that he hadn't made the rules clear just now. Fortunately, Wang Yan, who had been helping him, reacted immediately and added:

"Of course not, for the sake of fairness, please write down your answer outline on the scratch paper in front of you before thinking about how to answer, and then stop writing. When answering later, the scope of the elaboration should not exceed your own outline, so as not to 'borrow' from the students' points of view that answered first. When you're ready, you can raise your hand if you want to answer first, otherwise you will follow the order of the list. ”

When everyone heard this, they felt that this method was relatively fair, and they no longer had the scruple of "answering first, and suffering losses", and after a little thought, they wrote an outline on scratch paper.

A senior boy with a pig's waist face and a dark complexion mingled among a total of 14 interviewees - he was Fu Chengcai. At this moment, his heart was uncontrollably proud: the direction of Professor Gu's question was really similar to what Senior Sister Wang had leaked to him the day before yesterday!

He knew the topic two days ahead of everyone else, and made full preparations.

Everyone wrote for five minutes, Wang Yan shouted to stop writing instead of Professor Gu, everyone brushed and put down the pen, and writing again was considered cheating—once someone else started speaking, everyone could no longer "borrow" from the answers of their predecessors to supplement their own outline.

"Has anyone rushed to answer?"

"Me. ”

"Me!"

Three or four boys and girls, who were a little sharper or bookish, raised their hands one after another.

"Zhou Xinyi, level 04, and Jiang Chen, level 03...... You come in order. Wang Yan helped Professor Gu control the rhythm of the selection.

Feng Jianxiong and Yu Meiqin also pricked up their ears and listened carefully to these people's answers.

The 04-level girl named Zhou Xinyi began to answer smoothly:

"I believe that according to the "Social Communication Theory", no matter what model of news media, it cannot escape the basic professional ethics and quality of pursuing the five Ws, that is, When, Who, Where, What, and Why. Honest and honest media should try their best to restore the truth of current affairs in a detailed manner, try to make more descriptions of factual judgments and less descriptions of value judgments, and let users appreciate the ...... for themselves."

When she spoke, the three judges had no expression, neither nodding nor shaking their heads, but there was a trace of "chicken ribs" that could not be checked.

She spent two minutes explaining her attitude, and then Wang Yan motioned for the second and third to continue, and the content of several people was similar.

"Why does she say something like a dead study? It shouldn't be the right topic? Isn't Professor Gu asking how to provide differentiated value in the new situation?" Even Yu Meiqin lowered her voice and asked Feng Jianxiong such a question after listening to it for a long time.

Yu Meiqin did not take any courses in media studies, so she did not understand media theory. But with her own acumen and discernment, she could tell that these people were not answering the point.

"It's just copying the experience of running newspapers/broadcasts from top traditional media. Feng Jianxiong criticized unceremoniously, but the volume was also very low, almost humming in a snorting voice.

He has never studied media theory, but he has seen the development trajectory of new media in the next 15 years, including how various mobile self-media will attract attention and how to cater to the future tide of "middle-class consumption upgrading".

He only needs to pick up a little bit of knowledge, which is enough to understand Professor Gu's troubles today, and completely explode everyone present.

While those people were speaking, Feng Jianxiong continued to chat with Yu Meiqin in a low voice:

"The set they are talking about can only be applied to elite media such as the New York Times and the Wall Street Journal, because the elites of society have their own judgments and extensive knowledge, and everyone has a very strong sense of independence, and they also hate being 'represented'. Therefore, what is shown to the elite must be absolutely objective and not subjective, so as to please them.

And people at the bottom of the society need to watch things that are sensational and cheating clicks, there were yellow-colored tabloids in the past, and now there are headline parties. They need to be full and don't have to use their brains.

Professor Gu's problem today is obviously that he feels that there are too few elites and are not enough, and he can't grab online media for novice users. So I would like to ask us how to find a unique way to cater to the tastes of 'new generation college students who have a tendency to develop a middle-class mindset'. Those who answer with 5 W's are not right at all. ”

When Feng Jianxiong finished his evaluation, the first three people on the field all answered.

Then two more raised their hands, and they seemed to have much the same views as the people in front of them.

However, they seemed to be more perceptive, and could see that Professor Gu and Wang Yan were not satisfied with that answer. I have no choice but to write the interview outline, and I can't add any more personal goods, so I can only spend some effort on the explanation of the outline and embellish it.

"I think in addition to the 5 W's, we should also take into account the needs of students, so that the current affairs programs of the school station are more vivid and funny than the large media, and exaggerated from a harmless point of view - for example, those grandiose TV reporters in Wanwan, their interview effect is much better than that of domestic central media reporters.

Filming any fire, the fire filmed by Wanwan reporters always looks very big, and the screams are particularly exaggerated. When photographing a typhoon, they must hold on to a tree or a telephone pole and pretend that they will be blown away at any moment. I think this kind of embellishment can make students enjoy it more and increase the listening penetration......"

Yu Meiqin listened to these views, and compared with Feng Jianxiong's analysis just now, she found that the answers of the fourth and fifth classmates obviously saw that the standard answer of the first three "catering to the elite and coldness" was not favored by the professor, so she suddenly turned to the road of "the title party caters to Xiaobai".

However, to be able to say this, at least it is better than the first three scum who are dead students and only have good grades.

At least the eye-catching tactics of these Wanwan reporters will not be taught in the textbooks of the new domestic mission institutes. Being able to answer it shows that they still have a way to study diligently and self-study outside of class.

Zhou Xinyi, Jiang Chen...... The five of you can go down and wait for the results. Professor Gu pushed his glasses and eliminated the five people.

Wang Yan was also secretly stunned when she saw it: There are still more than half of them who haven't answered, and Professor Gu simply eliminated these people, which shows how much he looks down on them. After all, if the rest of the people are all such scum, don't they have to be taller among the short?

Professor Gu's attitude was clearly not to believe that the rest of the people were so scummy.

"Didn't anyone take the initiative to answer? Then roll call in order. ”

Maybe the first five people died too cleanly and really shocked the others, or maybe some people didn't want to be too frivolous and no one raised their hands anymore.

There were 9 people left in the room, Professor Gu asked four, and two of them couldn't answer much new ideas, or were too rigid and dogmatic, and were eliminated. The other two Professor Gu didn't decide right away, and seemed to be waiting to see if there were any better candidates.

Of the 14 candidates, there are only 7 left, 3 men and 4 women.

"Department of Radio and Television, Level 02, Fu Chengcai. Professor Gu read another name.

Fu Chengcai was overjoyed in his heart, and immediately forcibly suppressed the joy in his eyes: It's finally my brother's turn to pretend to be forced!

"Thank you, Professor Gu and Director Dai for your inquiry. I have some immature opinions on today's topic.

First of all, I think that whether it is to cater to a small number of elite students with a strong sense of self-independence, or to lower their stature and exaggerate to attract the public's attention, they cannot solve the problems that the school is facing today.

Why? Because of these means, we can think of other online and television, print media. The backwardness of the medium of broadcasting will lead to the futility of all head-on competition......"

When Fu Chengcai said this, he couldn't help but pause for three or four seconds, and glanced at Professor Gu, as if he was concerned about lewdness, "Praise me, praise me~"

Professor Gu was really aroused, and naturally asked, "Then what do you think should be solved?"

Fu Chengcai seemed to be greatly encouraged, and hurriedly said: "I think we should give full play to the flexibility of our school station in terms of audience - the current major online news portals are all national, and at most they are divided into various professional sections, and even provincial channels have not yet been built." Newspapers and television stations are at most held at the prefecture-level city level.

If there are students who are not interested in these major events, they have to only care about their surroundings, such as the entire Xianlin University Town, or even just the new things of Jinling Normal University, they have no traditional media to watch. At most, I went to the school's eponymous Baidu Tieba or the school's forums — but these are social sharing occasions based on interests, and they don't ensure the comprehensiveness and integrity of the news.

And this blank market between prefecture-level city newspapers, TV stations, and Baidu's Jinling Normal University bar is the blue ocean that university-level radio stations should fill – and when it comes to this topic, I can't help but think of a case I saw when I was looking up materials for my graduation project.

In a small place called Dunn County in the United States, there is a tabloid called "Dunn Daily". In the late 80s, when a large number of county-level local newspapers collapsed and were merged, the newspaper survived very well, and its sales in the local area were always higher than that of the New York Times and all other major foreign newspapers.

How did they do it? Originally, the editor-in-chief of the newspaper stressed to every new reporter that we should pay attention to local news, and we should pay special attention to things that cannot be seen in big newspapers in other places.

Many reporters have never been able to grasp this scale well, and still make quite a lot of news content that overlaps with the state's and even national newspapers. Until one time, the editor-in-chief of the Dunn Daily called all the reporters together and emphasized his strategy, saying:

Even if the results of the presidential election come out today, you can not report it, because people already have enough channels to know who is president. If there's not enough local news in Dunn County on the day the election results come in, don't make up the numbers with the presidential election results — I'd rather you copy the local city citizen phone book.

Because the phone book is close to every Dunn County citizen, even if the newspaper has a phone book, they will be very interested in buying a copy to see if their name and phone number are eligible to report—

Therefore, to sum up, I think that if the new program of the school station wants to have a way out, it must focus on these details of current affairs that 'as long as we don't say it, no comprehensive media will say it', and then comment on these current events attentively. ”

After Fu Chengcai finished speaking, he bowed modestly, and then sat down without being humble or arrogant.

The face of the boy who had been "left for viewing" in the field changed greatly, and it seemed that he had already predicted his elimination.

No way, the gap is too big.