Chapter 216: Partnering with Jiayi
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Wu Cheng didn't expect that he was just creating an international event for the sake of sales of Rubik's Cube toys, and it actually drove the GDP growth of Xiangjiang.
Of course, this is not a joke. You must know that in the past few days, tens of thousands of foreigners have poured in from Southeast Asian countries.
Of course, at the beginning, some participants were unable to participate due to financial constraints, so Wu Chenglet the company's staff set up a special test center to test them.
As long as the specified goal is completed within the specified time, such as restoring the shuffled Rubik's Cube, or restoring one side within the specified time, the children's toy company can reimburse them for travel expenses and three days of accommodation.
However, this humanized setting turned into an audition in the end.
People like to take advantage, and since someone is willing to reimburse travel expenses, then they are naturally willing to take advantage of it. Except, of course, some wealthy people.
For this reason, Wu Cheng had to make people more difficult to make the rules, and in the end, after screening, there were less than 1,000 participants who could go to Xiangjiang for the regional competition. It's just that what Wu Cheng didn't expect was that the expenditure of this piece alone still consumed more than 5 million Hong Kong dollars for Wu Cheng.
This is only Southeast Asia, and the two match points in Europe and the United States are also not smaller than here. Don't say that those foreigners don't like to take advantage, in fact, they are all urine.
In the end, the three divisional competition points combined, and the consumption on this block consumed a total of nearly 20 million Hong Kong dollars from the children's music toy company.
But in fact, there are not so many people who come to Xiangjiang to compete. Because those contestants who thought that they had made mistakes in the audition, they did not give up and still came to Xiangjiang to compete.
Wu Cheng naturally won't pay attention to such a person.
Therefore, although less than 1,000 people have passed the audition, there are still nearly 10,000 foreigners who come to Xiangjiang to compete, and there are naturally not a few people who accompany them.
And the good deeds who came to Xiangjiang to see this grand event. And so many more.
You can imagine that the tens of thousands of people who suddenly poured into Xiangjiang should be counted as 50,000 yuan! As long as these 50,000 people spend 100 Hong Kong dollars per person. That's a $5 million spending.
But the question is, will these people only spend 100 Hong Kong dollars?
Except for the 1,000 contestants who passed the audition, the rest of the people who came to Xiangjiang were first of all the round-trip air ticket consumption, and the other was their accommodation consumption. If other consumption is not counted, the consumption in these two aspects will cost 2,000 Hong Kong dollars.
Therefore, there is already a consumption of 100 million here. In addition, some rich people, can they not travel to other places when they come here? Why don't they buy some souvenirs?
Therefore, this event alone can create a consumption quota of hundreds of millions for Xiangjiang.
But that's not all.
Moreover, after the divisional competition, there will be the regional finals.
Therefore, the Hong Kong government will attach importance to this matter. Nature is not untargeted. It is natural to be polite to Wu Cheng, the behind-the-scenes boss of the children's toy company.
……
Of course, although such an event makes the children's toys company spend a lot of money, in fact, the children's toys do not lose money. The first is the advertising revenue, and the second is the sale of the live broadcast and broadcast rights of the entire event.
Advertising revenue, in addition to the naming rights of children's toys won by themselves, the rest of the sponsorship fees such as the beverage designated by the event organizer are as high as 3 million, in addition to the event organizer's designated airlines, automobile companies, hotel catering, clothing companies, etc., the sponsorship fees of these companies add up, there are also tens of millions of income. Other than that. There is also the right to broadcast and broadcast the event.
The event in the entire Xiangjiang Division was held, with an income of more than 30 million Hong Kong dollars, and nearly 10 million Hong Kong dollars were left after excluding the consumption. And this. It's just a Xiangjiang division.
The other two divisions are even better than this. Because of the live broadcast rights, their competition is much more fierce than that of Xiangjiang. Even the first round of broadcast rights sold very well.
Of course, these outsiders do not know, even the officials involved in the Hong Kong government do not know, only some of the company's senior executives know.
Originally, they were still worried about the event. The company is going to die!
As a result, under Wu Cheng's suggestion, he made a profit through this event, and the sales of the Rubik's Cube went to a higher level, and Xiangjiang's GDP was improved, and Wu Cheng also took advantage of this to get in touch with some officials in the Hong Kong government...... It can be described as killing several birds with one stone, which has to be admired.
As the president of the company, Wang Yue has long been impressed by Wu Cheng's series of methods. Coupled with Wu Cheng's generosity, although Wang Yue has been busy recently, he is still happy.
The two sisters of the Zhao family admired their prospective brother-in-law even more.
As for the live broadcast rights of the event, Wu Cheng handed it over to Jiayi TV.
Originally, both Wireless and Li wanted to fight for it, but when Wu Cheng contacted Wireless, he took the opportunity to propose to transfer Zhou Runfa's contract to Tiancheng Brokerage Company, so Wireless didn't want to bird him directly. As for Li's, although they also wanted to, they didn't have Jiayi's generosity.
In fact, Jiayi was also forced to be helpless, recently Li's big moves have been frequent, their days have been a little sad, coupled with the cooperation between wireless and Li, Jiayi is also helpless. And now, the whole of Xiangjiang has turned their attention to this event, how can they fall behind.
Therefore, they are naturally willing to pay this blood.
……
Starting from the first one, the two-day event finally opened.
In fact, such an event does not take long, and the first round is the knockout round. Contestants can complete the task of restoring the disrupted Rubik's Cube within the specified time.
The whole event is divided into two groups, the young adult group and the junior group, with the age of 15 as the boundary.
The contestants, plus those from Xiangjiang, totaled more than 15,000 people, and the scene was so big that it was an eye-opener for countless people. In fact, Xiangjiang has already gone through an audition, and only the top 5,000 are selected to participate in the event. Otherwise, there will be more entrants.
However, the more than 15,000 contestants stood on the Statue Square, and their spectacular appearance still made countless people look sideways. What's more, there are countless onlookers next to it.
After the first round of elimination, the number of people who passed the test directly changed from more than 15,000 to more than 3,000. The second round of eliminations increased the difficulty.
The first round used the third-order Rubik's Cube, and the second round used the fourth-order Rubik's Cube, that is, the number of grids increased. At present, the children's music toy company has developed a fifth-order Rubik's Cube.
After the second round, the number of 3,000 contestants became 1,000.
These 1,000 lucky people can already get the consolation prize given by the organizer, a fifth-order Rubik's Cube souvenir. Of course, it has the logo of 'The 1st Rubik's Cube Competition' printed on it.
The third** race was held in the afternoon. Because there were too many participants, although the competition time was short, it still consumed a lot of time.
However, there are still many onlookers in reality, and even many people are not ready to leave, and they buy a boxed lunch on the spot to solve the problem under the scorching sun.
As a result, the hawkers made another profit.
……
Wu Cheng did not bring the girls to the scene of the game in person, because although there were countless police officers to maintain order, it was still very chaotic.
Originally, Zhou Huimei and Lan Jieying, the two little pot friends, were still clamoring to compete, but Wu Cheng gave them a Rubik's Cube to try, and immediately found that these two little pot friends were actually handicapped parties.
After being laughed by Wu Cheng and Zhong Chuhong, the two little pot friends settled down. Then he followed the nest at home and watched the live TV broadcast with a depressed face.
After the game, He Zuozhi, the general manager of Jiayi, called Wu Cheng. Because of Jiayi's ratings, he directly left Wireless and Li's behind to eat ashes, and the highest time period was as high as six or seven percent.
In other words, during the morning competition, there were as many as six or seven of the Xiangjiang people who turned on the TV to watch the live broadcast of the Rubik's Cube Competition.
You can imagine how much Jiayi will increase in this part of the advertising revenue.
It's just morning, there's afternoon, and tomorrow's finals. A week later, there will be a three-in-one regional finals. Of course, in the finals of the three-in-one region, the right to broadcast live is still in hand.
Jiayi didn't dare to sign it directly, and Wu Cheng also wanted to sell at the price.
Now, Jiayi has some regrets.
……
In the evening, Wu Cheng accepted He Zuozhi's invitation and attended his private banquet.
said that it was a private banquet, but it was really very private, because only Sun Yubiao, the artistic director of Jiayi, and Pan Chaoyan, the manager of the news department, were accompanied.
Accompanying Wu Cheng was Zhao Yazhi. First, Zhao Yazhi is Wu Cheng's first girlfriend in front of outsiders, and secondly, Deng Lijun and they are not there.
As for Zhong Chuhong, they are still too young to be on the stage.
The venue for the banquet was not anywhere else, but the restaurant of the Peninsula Hotel. Jiayi's move seems to be intended to let people know about his relationship with Wu Cheng.
Wu Cheng didn't say much about this. In fact, he also hopes that Wireless and Li's will know, because only if they know that they have a good relationship with Jiayi, they will be nervous.
Only when they are nervous will they have a sense of urgency for the right to broadcast the Rubik's Cube in the whole area. Now it's just the regional competition, and when the regional finals are about to start, can they not be anxious?
In fact, if you really want to be serious, Jiayi bought this live broadcast right, compared with wireless buying this live broadcast right at the same price, Jiayi will suffer a lot.
Because Jiayi has only one Chinese station, but wireless is more than that. Moreover, the wireless audience is not only in Xiangjiang, but also in the casino.
He Zuozhi invited Wu Cheng to a banquet, Wu Cheng thought he was just thanking him, and by the way, he took this opportunity to show outsiders the intimate relationship between Jiayi and him Wu Cheng.
But what Wu Cheng didn't expect was that they actually came to ask him for guidance. (To be continued.) For mobile phone users, please visit wènhttp://mnet
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