At the same time as the improvement of the factory, Li Fanyu had already sent the information back to China and carried out research and development on Jetta.

The reason why this car was selected as the first model of Zhengxin to enter the Russian market is that Li Fanyu has considered a lot; the current automobile consumption in the Russian market is roughly polarized, and high-end models and low-end models occupy the main consumer force in the automobile market.

In terms of mid-to-high-end models, at present, Audi Land Rover has basically met the market demand through imports. Local production of these cars is not a priority.

For Zhengxin, who entered the Russian market for the first time, the top priority is to make a model that can occupy the low-end and maintain Zhengxin's market share to expand the brand's influence.

Hongguang meets the conditions, but in Russia, where the road conditions are complicated and the demand for sedans is high, this car is not a good choice.

And the Jetta car is always a little older, but it actually has certain advantages.

First of all, the cost is low; according to the current production standards, Li Fanyu and Zhengxin's team roughly estimated that the manufacturing cost of a standard Jetta is only about 18,000 yuan. The cost of high-end models is only about 20,000 yuan.

When it comes to the selling price, it is about 60,000 yuan. Equivalent to rubles, it is about more than 500,000 rubles.

At present, the Russian government has begun a stimulus policy for the automobile consumer market, and the government has a subsidy of 28,000 rubles for each car that residents change. If it is exchanged for the old one, you can also get another subsidy of almost 30,000 rubles.

In this way, consumers only need to spend more than 400,000 rubles, which is equivalent to more than 50,000 yuan, to buy a Jetta.

This price is actually not the lowest in the market, not to mention other models, just say that the current king of sales in the Russian market, that is, the "people" of Lada. The price is a little lower than that of Jetta.

But the problem is that the Jetta is a car that reaches a length of 4.6 meters. And the size of the "people" is only 4.2 meters!

It's a good bad level!

Another point is the low maintenance cost.

There are old benefits, under Li Fanyu's deliberately simplified design, Jetta's accessories can be said to be the cheapest that Zhengxin has ever made!

How cheap is it?

When the R&D data was sent back to China, those auto parts manufacturers thought that they had crossed and believed that they would actually build such a low-end model! In addition to the EA211 engine, which can keep up with the trend, everything can even be manufactured from the oldest and oldest production line.

Spare parts manufacturers who are used to high-end accessories, in the face of such low-price and low-profit spare parts, don't even like to take this order!

Profits, so low!

……

As soon as Zhengxin's Jetta was released through Yefim Automobile Company, it immediately aroused hot comments in the market.

The car is big, cheap, and it is even produced by a group with a system of Rolls-Royce!

The interest of the car media immediately focused on two points: Zhengxin, a car manufacturer that has been focusing on high-end for several years, how could it launch such a cheap car in Russia?

The second is that Yefim Automobile has always been famous in the market for its large tolerances and poor quality of the cars produced. So, without using Zhengxinsheng's high-end production line, can such a cheap car produced by using the original equipment of Yefim Automobile be driven?

If there is anyone in the Russian market who pays the most attention to this model, it is none other than Rosauto, which almost became a partner of Zhengxin Automobile.

At this time, in the Russian automobile, General Manager Andrei Miyan was seriously talking about Jetta with the asset Chail marketing department.

"This step of Zhengxin is very worthy of our attention! Now, they have five models from the Audi and Land Rover brands on sale, and the brand is highly superior to us. If we let them gain a foothold in the low-end car market, then we will be passive in the future, even if we get technical support from Daimer!"

"That's right, although we have the intention of high-end development and improve the height of our Russian product line, but low-end models are the foundation of our existence, which must be insisted on at any time! At present, the sales of nearly 20,000 units per month can create a gross profit of 2 billion rubles for us, and this cake cannot be snatched by Zhengxin!"

"I propose that the power of the media be used immediately to crack down on Zhengxin!"

Listening to the advice of his subordinates, Nimiyan nodded thoughtfully.

On the 1st, Yefim Zhengxin Jetta sent the model approval procedures to the Ministry of Industry and Information.

Two days later, part of the information about this car was exposed by a small number of media. After these materials were exposed, the media's reputation for the Jetta car exploded;

"Commenting on Jetta cars – this technology can even be traced back to my dad's cars!"

"It's incomprehensible! It is the true belief of the market that has always dominated China Automobile with technology, and such a model has been launched in Russia!"

"Zhengxin looked down on the Russian market, used outdated technology to fool through, and injected 15 billion into Yefim Automobile, did it achieve this result?"

The new Zhengxin Jetta is about to be launched in Russia, please hold your wallet tightly!"

Yefim.

Zhengxin Automobile has established a Russian company, although the company's current president is tentatively Zhao Zhongxu, but because his injury has not healed, it is currently coordinated by Li Fanyu himself.

Xu Miao, who is in charge of the operation of Yefim Zhengxin Automobile Factory, was a little worried when she saw the final finalization plan of the model, "Dong Li, are we too much this time?" Cost suppression is very important, but you can't want nothing because of the cost?"

"All there should be?" Li Fan smiled foolishly: "We use the most porcelain materials, the safety configuration and anti-collision beams in the car, and the sheet metal, but they are all as strong as a tank, what do you want? Although the technology is a little older, the body is a little bit higher, and the fuel consumption is a little higher, but this is in Russia, gasoline is not worth much! Don't worry so much, I dare to assure you that the Jetta is a model that is enough to conquer the Russian market!"

Li Fanyu is quite optimistic.

But hearing those "little bits", Xu Miao's heart became more and more bottomless, "What do you say, Li Dong, how dare you guarantee that this car will sell well?"

"Because...... It's sassy!" Looking at Xu Miao's worried face, Li Fan smiled foolishly and said.

"......" The corners of Xu Miao's eyes twitched,

He obviously didn't know what "Sao" meant.

Although there are many doubts from the outside world, under the vigorous publicity of the joint efforts of Yefim Automobile and Rogge Automobile Sales Company.

Jetta, or the fastest speed to the market!