Although Feng Yiming had tried his best to explain, Ma Yun was still full of doubts.

A few years ago, after the Yifubao company in Yangcheng intervened in Ma Yun's sight through Cai Chongxin's introduction, Ma Yun sorted out the rise of Zhanxiong Group from beginning to end, although the process was not much thrilling, nor was it logical, but Ma Yun found several details that were easy to be overlooked.

For example, the payment tool of Yifubao has appeared when Zhanxiong Investment was just established, and it has not produced much effect no matter how strong its promotion efforts are, but after Zhanxiong Group moved to Jianghe City and took over Yipin.com, the importance of Yifubao was highlighted, and outsiders seemed to be the same as Ali's Taobao and Alipay, but Ma Yun knew that the order of the other party was different, what does this mean? It means that the other party has taken into account its application and promotion in the e-commerce industry when it founded Epay.

It is precisely because of Epay that Ma Yun is different from his previous life, when he founded Alipay, he was not included in the name of Ali Group, but changed his shell, and was independent of Taobao from the beginning, there is no doubt that Ma Yun was earlier than in his previous life, and he was more eager to use Alipay as a bridge to enter the financial world.

Until he arrived at the hotel, Ma Yun got out of the car and asked a few words from time to time, which made Feng Yiming cry and laugh, and pointed to Wu Zhen, who was standing at the door of the hall waiting to greet the guests, and said: "If you don't believe it, just me and him, and there are a few other small tosses to earn some pocket money." ”

Ma Yun snorted and was really about to go up to ask what was going on, but Wu Zhenchong waved not far away, and turned around to signal that the guest had arrived.

"Director Sun. Ma Yun went up to shake his hand and smiled, and Cai Chongxin went up to say a few words.

Sun Bohua was indeed a director, several documentaries directed in the early eighties of the last century had a lot of influence in the mainland, and later worked in the CCTV advertising department for a long time, and became the deputy director at the beginning of this year, which is the number one person in CCTV, especially in the advertising resources, Li Yu of Tianhe Dairy has dealt with him many times.

Ma Yun's call "Director Sun" is a means of communication, which can not only shorten the distance but also not be abrupt, but in comparison, Wu Zhen on the side shouted "Uncle Sun" a little too affectionately, and he was not reserved at all......

But what was surprising was Sun Bohua's reaction, he patted Wu Zhen's shoulder affectionately, "You kid has been very prosperous this time." ”

Although Wu Zhen did not participate in a series of cooperation and public appearances between Zhanxiong Group and Google, for those who have news channels, Wu Zhen's role in it, and his inconspicuous status in Zhanxiong Group, they are well aware.

Sun Bohua's gaze fell on the pair of men and women behind Wu Zhen, "This is Feng Gongzi?"

Before Feng Yiming could speak, Wu Zhen rolled his eyelids, "Do you still want to be my elder?"

"Uncle Sun, I'm Feng Yiming. Feng Yiming smiled and stretched out his hand.

Listening to this affectionate "Uncle Sun", and then looking at the shy look on the kid's face, Ma Yun and Cai Chongxin on the side were really speechless and complaining, no way, not to mention that he couldn't pull this face, even Sun Bohua didn't want to accept a nephew who was older than himself......

The group laughed and entered the elevator, and Wu Zhen suddenly reacted, "Hey, Uncle Sun, what about Ji Zi, didn't you say that you would come together." ”

"Why do we call him over when we're talking about business?" Sun Bohua shook his head.

"Go into battle brothers, fight tiger father and son. Wu Zhen took out his mobile phone, "Even if we can't talk about it tonight, there are many industries in the Zhanxiong Department that want to advertise, and who will do it?" ”

Feng Yiming glanced at it, Sun Bohua didn't object, and he was relieved, this is not a seamless egg.

From the middle of the last century began the era of big marketing, advertising led to a small company quickly turned into an industry leader, such examples are not uncommon, such as today's half-dead waveguide mobile phone is a typical, and the way of advertising is very diverse, but the effect is the most significant, and the most fierce competition is CCTV advertising, which not only has a strong influence on consumers, but also has a strong role in promoting the channels and distributors in the sales network.

Now that the era of big marketing has come to an end for several years, the domestic business community has begun to reflect, but CCTV advertising is still hot, and this phenomenon is still the norm more than ten years later, after all, CCTV's status and ratings are there.

But such as Yipin.com, Taobao this mode of operation is a bit difficult to advertise on CCTV, first of all, the uncertainty of the product, you say that you sell a mode of thinking, but everyone in CCTV is a human spirit, this kind of possible blame no one wants to admit it, followed by Ali and Zhanxiong were poor ghosts in the past few years, and the money in their hands was tight, so they almost demolished the east wall to make up the west wall, and they didn't have the money to grab advertising space with others.

In the past, the promotion model of e-commerce mainly relied on online publicity, even roadside billboards, and advertising spaces on buses, and the promotion was very weak, but now it is different, both have money in their hands, and they coincidentally aim at CCTV's upcoming advertising bidding meeting, and Feng Yiming also stayed in Yanjing for this reason and did not return to Jianghe.

Not long after, Sun Bohua's son Sun Ji arrived at the hotel, Feng Yiming secretly pouted, this guy has been next door to the hotel, Sun Ji graduated from Communication University, and he got an advertising company and relied on his father to mix very well, and Li Yu's relationship with him is okay.

Feng Yiming heard Li Yu say that Sun Ji is not an insatiable person and has a bottom line in doing things, but he dared to come today, which shows that there is a positive answer to the request of Ali and Zhanxiong to participate in the bidding meeting.

After a few glasses of wine, Sun Bohua took the initiative to mention this matter, "I know, the two of you pondered this matter a few years ago, but eating crabs...... You also understand, understand. ”

Wu Zhen poured wine diligently, and said with a smile: "It's okay, Uncle Sun, I'll tell you the truth, even if CCTV agreed last year and the year before that, they couldn't afford to pay so much money, and they tossed ...... in vain."

Feng Yiming glared at this guy, "It is said that the expected target of this year's CCTV bidding meeting is 60 billion?"

"Pretty much. Sun Bohua smiled and said: "Last year's bid king was Procter & Gamble, judging from the data collected by CCTV, the effect of advertising is quite significant, and Procter & Gamble is likely to shoot this year." ”

"Last year, Procter & Gamble won the bid for 380 million, which is more than ten times the wine of the first Confucian Banquet......" Feng Yiming smacked his lips and said to Ma Yun: "These people are really crazy." ”

"They all came from the era of big marketing, and they are willing to spend money on publicity. Ma Yun smiled: "We are not qualified to be so extravagant, even if we win the CCTV standard, the turnover will not suddenly swell......"

"So our goals are mainly focused on the places that other companies don't pay much attention to, such as science and education channels, financial channels, and even sports channels. Cai Chongxin did not come to Yanjing for this bidding, but just coincided with the meeting, "If you want me to say, I would rather put the funds on the technical basis of the enterprise, and the domestic e-commerce market needs time to cultivate." ”

Feng Yiming squeezed his eyes at Wu Zhen.

"So in terms of price,......" Wu Zhen picked up his glass and touched Sun Bohua, "Don't look at them in the IT industry, speaking of scenery, the amount of financing casually is hundreds of millions of dollars, but in fact, they are very poor, and the money in their hands has to be spent, and they are all in debt......

Sun Bohua's eyes dimmed, he seemed to be a little disappointed, he drank dry wine in one sip, paused and said slowly: "Don't think about discounts, that's the qualification that only the king has to bid, but if you are not too stingy, you can give away some free time, and other TV stations ......"

Saying that, Sun Bohua glanced at his son Sun Ji out of the corner of his eye, and everyone understood in seconds, and they all picked up their wine glasses and touched Sun Ji.