Chapter 660: The first fire, open the money finding mode

Hangzhou Weekly reported several questions about Liu Ye's interview with Lin Chen under the title of "Moving Forward in the Controversy, Is the Youth Movie Invested by Lin Chen a Farce or a Miracle?", and as expected, it caused great heated discussions.

The article was reported in the form of a question and answer, and Lin Chen responded to several controversial questions on the Internet at present, such as "whether "Those Years" was vulgar', 'where is the film currently being made', 'When will the advance trailer be released', and 'When is it expected to be released'.

Obviously, these responses made netizens a little stunned, and then a little funny.

Who said that Lin Chen had already surrendered?

Who said that Lin Chen's silence means admitting defeat?

!

But then many netizens had great worries, and some netizens even said that Mr. Lin must be angry.

Qi Yufei, who had not spoken for a long time, reposted this article from 'Hangzhou City Weekly' and wrote: "If someone else said so, I would definitely think that this person had delusional disorder, but Mr. Lin said that I think it should be feasible, so I don't say anything and support Mr. Lin." ”

Lin Chen's friend music producer Feng Jie also said: "I don't have much confidence in Mr. Lin's movie frankly, but I'm looking forward to Mr. Lin's music soundtrack about "Those Years". ”

"Mr. Lin has really not taken the usual path all along, I really didn't expect him to choose to release "Those Years" in April!"

"Who says it's not, there are still 2 months to go before the release, is this time in time? Post-production and publicity alone are generally up to half a year, right? This Mr. Lin is almost the rhythm of the film after filming. ”

"But it's understandable, after all, the Chinese New Year file has just ended in April, and some blockbusters may be aiming at the May Day prime time or National Day file. The month from April to May can give "Those Years" a glimmer of hope. ”

"That's right, but can Mr. Lin make such a well-made movie in such a short period of time?"

"It's choking enough, I knew it when I watched Mr. Lin use 'handjob' to hype it before, this movie is definitely not good. ”

……

Many people on the Internet are analyzing objectively and rationally, and many people are not optimistic about what Lin Chen said that "Those Years" will be set on 'April 1st', even if Lin Chen is to avoid fighting with blockbusters, but such a short period of filming and production. What quality is there?

However, some people think that the shooting of youth movies is actually relatively easy, and if the scene does not need to be too big, 2 months is enough, so this report has also set off various opinions on the Internet.

After a lot of noise. Everyone suddenly decided to take a look at the trailer of "Those Years" first, especially in the interview, Lin Chen pointed out that there will be no 'teaser trailer', but a 'official trailer' directly!

For this decision, many people can only call it 'too capricious'!

A person in the film industry pointed out: "Lin Chen is really not suitable for investing in films, and he is not a successful producer." Obviously, when youth movies were already in the slump, he wanted to invest in making such a movie. And it's a small cost, the director is a new director, and the leading actors are almost newcomers, but the cameos are all a group of singers, especially under this kind of anti-vulgar bombardment, frankly speaking, this movie may be facing offline as soon as it is released. ”

This view has reached an almost unanimous nod of approval within the film industry.

"Mr. Lin, now the Internet is almost all bombarded and questioned. Do you think this film is likely to be a success?"

Geng Na said a little tiredly, she was under great pressure during this period. After all, it is her first work as a director, but all the doubts and bombardment from the outside world make her almost no confidence, and the release in such a short time makes her feel bottomless.

Lin Chen looked at Geng Na and asked: "Director Geng, you are solely responsible for the filming of "Those Years", judging from your experience as a director, what do you think of this movie?"

Geng Na said without hesitation: "The quality of "Those Years" is beyond doubt, especially the movie, I think it is different from previous youth movies, and I am optimistic about it." ”

Speaking of this, Geng Na smiled bitterly and said: "But, Mr. Lin, the success of a movie is often not all determined by quality, as the so-called three points of quality, five points of publicity, and two points of hype, but now that the reputation of our "Those Years" has reached a very poor level, do you think it is feasible for such a movie to be released?"

"What's not to do?"

Lin Chen said with a little confidence at this time: "As for word of mouth, hehe, I believe there will be an improvement after the trailer is launched at 7 o'clock tonight." ”

Geng Na was a little uncertain and said, "Is it possible to turn around the reputation just by relying on this trailer?"

"Of course not, this is just the beginning. ”

Lin Chen shook his head slightly and said: "Director Geng, I still say the same thing, you don't have to care about anything from the outside world now, make every effort to shoot the last few situations of "Those Years", complete the post-production as soon as possible, and as for the publicity, leave it to me." ”

……

At 7 o'clock in the evening, under the attention of some people, the first 'official trailer' of "The Girl We Chased Together in Those Years" was released.

5 minutes later, the trailer was being discussed on Weibo, forums, and Tieba.

"I'll go, this 3-minute trailer with the song "Those Years" makes me want to cry, and what I want to know is whether Ke Jingteng and Shen Jiayi are together?"

"yes, but don't Nima let the abuse in the novel be brought to the big screen, if that's the case, I'm really going to vomit blood. ”

"Shen Jiayi really fits the image in my heart, it looks really pure, of course, what I want to know most is whether the two of them are together in the end?"

"I didn't see the footage of 'handjob', so it couldn't have been deleted. ”

"It is estimated that Mr. Lin was bombarded and did not dare to announce this shot in the trailer. ”

"It's possible, but this 3-minute trailer suddenly reminds me of the relationship I missed, and I remember that it was also raining heavily when we broke up. ”

"I'm going. The song "Those Years" finally has a high-definition version, in other words, why does the trailer look so much like a song MV for Mao?"

"Haha. Don't worry about anything, I have to like this trailer. ”

……

For a while, everyone who has watched the novel version of "Those Years" is very deeply touched by this trailer, and as for the other side, the song "Those Years" finally came out in the HD version, and many people who like this song are naturally all kinds of joy.

"Fire isn't enough!"

Seeing the situation on the Internet, Lin Chen shook his head slightly, and then he found that he needed to get some money.

Yes, we have to get some money.

Lin Chen's current hands can be said to be really poor, and the original budget of "Those Years" was 16 million. Later, it was increased to 18 million, but many times shooting movies is a bottomless pit, and the money for a day is like flowing water.

20 million!

In the end, "Those Years" has now smashed into 20 million. So Lin Chen smashed all the money he should have smashed before, which caused him to be very sore now.

Why make some money?

Publicity, we just said that movies often rely on publicity, and if a good movie is well promoted, then the box office is very likely to double. Many times, the publicity of a movie is even higher than the production cost. Especially now, the publicity cost is even more expensive, subway stations, bus stops, TV stations, many advertisements, etc., these are a lot of expenses.

Especially at present, the filming of "Those Years" has reached the later stage, Lin Chen needs to be sent to radio and television for review as soon as possible, after all, it has been revealed that it will be released on April 1, if radio and television directly clicks his movie away, then Lin Chen may really cry.

Therefore, the top priority is to shoot "Those Years" as soon as possible, and then send it to radio and television for review!

All right. The topic is far away, and you have to get a little fucking money before sending it to radio and television for review. Because the publicity fee is a big deal.

"At present, the first trailer of "Those Years" has caused a good response, but this trailer is a bit sad with the theme song after all, so we need to get a second trailer next. ”

Lin Chen muttered to himself: "But before that, you have to publicize it on the Internet." ”

Just when Lin Chen was thinking about the next promotion, the mobile phone rang, and when he looked at the caller ID, Lin Chen laughed, and now the money is there.

Li Ling, the head of Donghai Publishing House!

Previously, "The Legend of Wukong" was finally won by Donghai Publishing House with "royalty 14, the first batch of 500,000 records", and the relationship between Lin Chen and Li Ling in the later cooperation was also harmonious, especially in the manuscript fee, there was no arrears.

So Lin Chen saw that it was Li Ling who called, and said with a smile: "Sister Li, I am short of money, you called, is this bringing me any happy event?"

"Hehe, Mr. Lin, you're really right. ”

Li Ling also said with a smile: "I want to ask if the copyright of the novel "Those Years" is still in your hands?"

Lin Chen said: "Nature is in my hands." ”

"Okay, Mr. Lin, we have already cooperated, so I won't turn around, I hope you can hand over the novel of "Those Years" to our Donghai Publishing House to publish. ”

Li Ling said at this time: "We can give you 15 royalty points for this novel, and the first batch of 1 million copies will be printed." ”

"Huh?"

Lin Chen was a little stunned: "Sister Li, are you so optimistic about this novel?"

Li Ling smiled: "Not only am I optimistic, but our publishing house has a few of your fans who are chasing this novel every day at that time, and this novel can be released at the same time as your movie, so I believe that sales will definitely be able to go to a higher level." ”

"Okay, that's a great fit. ”

Lin Chen almost agreed with a slight groan, it was difficult for Lin Chen to refuse the conditions given by the Donghai Publishing House this time, and as Li Ling said, other publishing houses may not be able to give this condition, and it is impossible to print so many copies of the conditions.

Next, Li Ling and Lin Chen discussed the price of the novel "The Girl We Chased Together in Those Years", and Lin Chen also gave a suggestion, that is, to sell two copies, one is a simple novel, and the other can wait for the movie to be released and release a limited number of autographs of the leading actor with a beautiful poster.

Not long after hanging up the phone, Lin Chen's mobile phone rang, and then 3.5 million was paid, obviously the 'Donghai Publishing House' had already been prepared, otherwise it would not have called him so late.

3.5 million!

These Qian Linchen are ready to smash all of them on the Internet, and he needs to use network marketing to inspire some people's youth memories.

But the money was still not enough, so Lin Chen began to focus on the advertisements in the movie "Those Years" to make money.

In another time and space, the filming of the movie "Those Years" did not go very smoothly, and the nine knives holding the script could not attract investment at all, and the largest investor at that time suddenly withdrew when the film was started, let's not say whether this investor will become a joke in the industry later, let's just talk about the many advertisements in "Those Years" later.

Most of these advertisements are not obtrusive, even in the context of that era, such as barber shops, meatloaf shops, breakfast shops, etc.

These advertisements are not annoying, and at the same time, they remind me of the memories of their pure love, and they also happen to give some explanations for investors' investment.

Regarding the placement of the music background, some of the music of Sony Company and Chou Dong was also used, but now that this movie is shot by Lin Chen, the implantation of some advertisements Lin Chen naturally has his plans.

Just do it, Lin Chen called some of the advertisements that could be inserted in "Those Years" to some people who met in turn, and it was not as difficult to explain as Lin Chen guessed, except for the refusal of some merchants, many merchants were quite cooperative.

Although the money given by these merchants is not much, at least it is a good start!

After hanging up the phone, Lin Chen thought about it and suddenly came back to his senses, although he was a novice in the movie, Lin Chen was still very famous in the advertising industry, and the title of advertising master was not in vain, so the politeness of these merchants was to hope that there would be opportunities to cooperate with Lin Chen in the future.

Thinking of this, Lin Chen's eyes lit up, and he knew where to find the next money.

Humph!

In the movie "Those Years", Lao Cao finally sold second-hand cars, and the fat man ended up with insurance, so this advertisement is a soft advertisement, but as long as he appears in the movie, it can have a great effect.

So Lin Chen directly called 'Humm', because Lin Chen's advertisement "Dog and Humm" made their sales soar, so as soon as he heard Lin Chen's advertisement, he directly expressed his willingness to take out 10 million without even waiting for Lin Chen to open his mouth 'Humm'.

The cost of advertising has never been clearly positioned in Huaxia, but with the various bombardments and doubts that "Those Years" has suffered, the price of "Humm" can really be regarded as righteousness.

People respect me a foot, and I return people to a fight, so Lin Chen said: "Don't worry, I will let you see the reward." ”

……

18 million!

Suddenly, Lin Chen felt that his waist was straightened, and with the royalty of 3.5 million, Lin Chen's publicity was enough for this time.

Just when Lin Chen was about to do a big job, he received an unexpected phone call. (To be continued.) )