Chapter 636: Q5 Listing, Interlocking!
Anything is rare to go from 0 to 1, not from 1 to 100.
Especially in today's society where everything good and bad can be presented to consumers in a rapid way. Pen % fun % Pavilion www.biquge.info
The TDI diesel version of the Tiguan is a virtuous cycle.
Never favored, not accepted. To some crab-eating people to open up the wasteland, these people with vested interests give feedback and spread their word of mouth. These word-of-mouth will drive some watchers, and the watchers will then publicize their feelings.
During the whole process, there is a feeling that a group of drunkards see the good wine in a certain alley, and then call friends to fill the alley, just to get drunk.
It was with such good momentum that Q5 went offline!
In fact, before the Tiguan was launched, the Q5 publicity warm-up had already begun. Through the news media, CCTV 5 and 6 sets of TV advertisements, print advertisements or video titles of major web portals, as well as LED walls played by Guangqi Zhengxin 4S stores across the country, or advertisements for office bus stops.
To be honest, with the continuous launch of new products in the past year and a half, as well as the good market performance and product quality of several of its production cars, Zhengxin Audi has made its own name in the Chinese market and formed the appeal of the brand.
And as the first SUV model launched by this quasi-luxury brand, the attention of the Q5 has not been low from the beginning.
Therefore, almost before the Q5 was launched, and even when the 4S stores around the country had not yet got the current car, the pre-sale work had been carried out.
It can be said that this Zhengxin Audi's first urban SUV has already sold before it was launched!
Unlike the Tiguan, the 2.0TDI diesel version of the engine mounted on the Tiguan has been initially approved by the market. The 3.0TDI diesel version of the Q5 has also gained a lot of market attention!
In the past, the only concern about the Q5 car that worried the part of the consumers who paid attention to it in the market was whether the Q5 and the Tiguan had similar engines and platforms, and whether it would make this unisex SUV drive out like a large Tiguan.
However, when the production version of the Q5 was launched, when the actual car arrived at the store, all the previous concerns of this part of the customers were gone.
Whether it is from the family-oriented exterior design language, or from the perspective of power performance, interior and electronic equipment, the positioning of the Q5 must be more than one level according to the Tiguan!
With a body length of 4700mm and a wheelbase of 2807mm, the Q5 is larger than the Tiguan. And because of the difference between the front engine platform and the PQ platform of the A4, the interior space of the Q5 is better than that of the Tiguan.
From the perspective of various configurations, the two cars have also significantly opened the positioning grade in all aspects.
Take the performance of the diesel version as an example, Q5 is equipped with a 3.0TDI engine, with a maximum horsepower output of 268, and a maximum torque of up to 600NM, according to the official data given by Zhengxin, the diesel engine of the 3.0T version is also higher than the 2.0T version in terms of relative fuel efficiency.
In order to achieve more power and fuel economy, the 3.0T version is only the difference between the L4 and V6 compared to the 2.0T.
For example, the piston, crankcase, cylinder head, catalytic converter, oil filter and direct fuel injection system have been optimized and designed, and in terms of performance, two models equipped with the same series of engines, but with different brands and different positioning.
On the 3.0T TDI engine, the pistons, piston rings, and piston pins are smoothed using high-precision polishing technology. This greatly reduces friction for the movement of the piston in the cylinder, which in turn improves performance.
The cylinder head has also been redesigned, the crankcase and cylinder head have two independent cooling systems, and the catalytic converter has been optimized to greatly increase the turnover rate of nitrogen oxides.
The layout of the direct injection system is also different, and the distributed design on the 2.0T is changed to an integrated version for the 3.0T, which further improves the combustion ratio in the cylinder.
And these improvements, more directly reflected in the two displacements of the engine firing standards are also different.
The 3.0 TDI emission standard is Euro 5, while the 3.0 TDI V6 engine is Euro 6 compliant.
This is the engine performance aspect.
If you don't distinguish what is hidden in the engine compartment, you can't feel the difference at all if you don't distinguish it from the actual driving experience.
So in terms of interior and configuration, the two cars are very different.
After all, one is a compact entry-level SUV, and the other is a mid-size SUV positioned in quasi-luxury.
Because the positioning of the products is different, the Q5 is more aimed at the mid-to-high-end SUV market, so there are only three models in the whole series.
That is, the 2.0TFSI Elite Edition, the 2.5TFSI Aggressive Edition, and the 3.0TDI Fashion Edition.
These three models are divided into two types of interior and exterior configurations, high and low.
But in terms of basic configuration, it can already reflect the standard of a mid-to-high-end car.
I thought I didn't want Q5 to be in my hands, and I was once again labeled as "not to mention off-road or a luxury car". The Q5 is equipped with a quattro all-wheel drive system, which is combined with a manual differential lock, which has the best driving ability among SUV models - something not found on the Tiguan.
In order to match the sporty performance, the Q5 also adopts two tuned caterpillar suspension systems in the suspension. Needless to say, as a conscientious car company, regardless of whether it is low-end or high-end, the airbag layout is the same, and it is the largest that can be done within the scope of ability.
Electronic equipment, what keyless start, tire pressure monitoring, automatic parking, uphill and downhill assistance system, what radar image, automatic cruise, anyway, there are luxury cars, Q5 is basically fully equipped.
The only differences between the high-end and low-end variants are the panoramic sunroof, the 14-speaker sound system with surround sound in the car, the head-up display (HUD), and the difference between a 7-speed dual-clutch transmission and an 8-speed automatic transmission.
And these things are optional even on the low-spec version. It leaves consumers the greatest freedom of choice, but if the high-end version is fully equipped with these things, it is more affordable than the low-end version.
But that's it, in terms of configuration, Q5 has also completely exploded the Tiguan, and it has opened a considerable distance from its fellow disciples.
Therefore, as soon as the Q5 was launched, it broke all the black spots of the previous Zhengxin competitors.
The appeal of the Zhengxin brand, coupled with the production version of the Q5, is indeed worthy of the slogan of "all-round sports SUV" promoted by Zhengxin before.
Therefore, at the beginning of the online launch, we got the best feedback in the market.
After the Q5 full range of models were listed in Guangqi Zhengxin 4S stores across the country, it was completely on fire to the point of having no friends.
On the first day of its launch, it sold 4,500 units nationwide.
And this sales volume was created when the super typhoon "Patria", named "Patria" by the National Meteorological Bureau, entered China and most cities in the country were in bad weather!