As one of the largest modern car production bases in China, they have been having a hard time recently, and everyone in China has always had a point of view, that is, the products are good abroad.

Therefore, even if they do their best, the sales volume is a little unsalable, especially the domestic publicity planning and marketing, which is one after another, and the previous general manager Cao Fei of 'Humm' is because he is too stable so they are pulled down in publicity.

Therefore, this time, the new general manager Chen Guanyu arranged by the company wants to reverse this situation, and it is precisely because of this that Chen Guanyu carried out 'advertising creative bidding' as soon as he took office, and directly launched the domineering propaganda of '10 million bidding'.

I have to say that this kind of publicity method has also made 'Hum Da' get a good degree of discussion, and even on the hot search list of Weibo, there are many people discussing this incident.

Hum Da headquarters, East China Sea Anting!

In the conference room, all the middle and high-level leaders of today'Hum Da' have arrived, and the man who is less than 30 years old sitting in the first place is Chen Guanyu, the current leader of 'Humm', at this time he said lightly: "Okay, everyone has finished reading the advertisements of these 10 companies, let's talk freely." ”

The vice president of the company said: "Mr. Chen, I think this time the case of the 'Lotte' advertising agency is good, let the young couple quarrel and run away, and then cause a comedic conflict and finally expound our 'hum' service-oriented concept, I think it is good." ”

Another person said: "I think the advertising creativity of 'Gangxiang' is good, and it is relatively orthodox. It can also be impressive. “

"No, no, I don't think either ad fits. I think it's the best, at least it's very comfortable. ”

"I also support Caiyun advertising. ”

"Why do I think the 'Xinghai' advertisement is very good, this perfect use of the amazing Su creative, very good. ”

"Well, the sea of stars is also successful. ”

……

People of all sizes in the conference room were discussing which ad to use this time, but 9 of the 10 advertising agencies had their own preferences. But for the 10th company, most people didn't even mention it.

Looking at everyone, Chen Guanyu said with a smile: "I want to ask, since it is shortlisted for 10." Why don't you mention Unreal Moments' creative videos?"

"Hehe, Mr. Chen, aren't you knowingly asking?"

The male vice president who spoke first laughed: "This advertisement is too explicit and a little disgusting." I think if we use ads like this, we're going to get into the negative press. ”

Another female vice president also cried and laughed: "I don't know how the people below are chosen." I actually chose this advertisement, and if we 'hum' use such an advertisement, I am afraid that it will become a joke in the automotive industry. ”

"Yes, Mr. Chen, this advertisement is indeed a bit too much. ”

"Well, I think so too. ”

……

Looking at all the people, Chen Guanyu shook his head slightly, he now understands why the propaganda of 'Hum Da' has always been unable to go up, because these people are all righteous men and gentlemen.

All of them are moral models!

What else is said that the ad is disgusting?

Think about the previous 'East Pulse Orchard' ad disgusting?

The result?

As a result, the sales of 'Dongmai Orchard' soared dozens of times.

As for the 'brain platinum' advertisement that was voted the most disgusting by everyone in 2018?

This ad has seriously brainwashed all the public, and not only that. This advertisement has almost established the first position in the 'brain platinum' health care products industry.

As a newly launched company, it has reached such a point as a newly launched product. Apparently thanks to the advertising campaign of 'Brain Platinum'.

It is precisely because of this that Chen Guanyu is very disappointed that everyone here has not been able to reverse that lofty point of view.

Therefore, after everyone finished discussing, Chen Guanyu also said lightly: "What about you?

Everyone in the conference room who had just spoken was a little silent when they saw Chen Guanyu's appearance.

Rub, what does that mean?

Do you always fall in love with this advertisement?

Just when everyone was puzzled, Chen Guanyu said directly: "Do you think this advertisement is vulgar? Do you think this advertisement is disgusting?"

"But if you look at the best-selling ads, do they all seem disgusting to you?"

"But, it's all these disgusting ads that are generating so much revenue, haven't you thought about yourself?"

"What customers like is disgusting to you, and you're already out of the ordinary. ”

……

Only Chen Guanyu's voice roared in the entire conference room, and a minute later, the male vice president was a little worried: "Mr. Chen, I can understand what you mean, but as soon as this advertisement comes out, it is very likely that our 'humming' car will be controversial." ”

The female vice president also said: "Yes, Mr. Chen, I understand what you mean, but what we have been doing is word of mouth, and now you suddenly want to change to such an advertisement, it is obvious that this is smashing your own signboard." ”

"That's right, Mr. Chen, this advertisement can't be used. ”

"As long as this ad is used, I'm sure other competitors will laugh at us. ”

……

I saw a lot of people objecting to Chen Guanyu suddenly a little tired, and I just said all the things in vain?

Today I have seen what it means to play the piano to a cow.

So Chen Guanyu didn't bother to talk to these people anymore, he said directly: "I just want to ask you one thing, over the years, is the sales of 'Humm' improving or regressing?"

Backwards, of course.

If you are improving, you will not be fired from the previous general manager, and you will not be able to become the general manager.

Obviously, this is the opinion of most people, but at this time, no one dares to say it.

Chen Guanyu said, "Okay." Since we all know that sales are declining, why do we still hold on to the traditional thinking of the past? A good reputation is in the service and in the technical hardware. And not on these illusory things. ”

……

Yes, the number one leader in this matter has already been decided, so it is no fun for everyone to oppose it.

Especially if you don't see that Chen Guanyu is already mad, who would dare to raise objections at this time.

So, today, the 'Hum Da' car officially decided to use the 'Unreal Moment' advertising video.

……

Unreal Moments Advertising Agency!

Sun Wu and the others were anxiously waiting for the letter, although he was very confident in this advertisement, but he was also a little worried.

Xiao A asked, "Mr. Sun." Aren't you very confident in Mr. Lin, why are you worried? ”

Xiao B also said: "Yes, Mr. Sun." There's nothing to worry about, Mr. Lin has recently written a book on Weibo, and according to me, you might as well brush up on Weibo. Don't go back and forth. ”

"That's right. I said Mr. Sun, don't you often teach us to be calm, I am very confident in Mr. Lin. ”

"Yes, our ads will be successful. ”

……

Looking at these employees, Sun Da shook his head a little and sighed: "You are still too young!"

"What do you mean?"

"Yes, Mr. Sun, do you think Mr. Lin's advertisement will not be selected?"

"No, Mr. Sun, didn't you say that Mr. Lin's advertising is quite awesome?"

"Yes. What do you mean, and you're going to tease us?"

Everyone was a little puzzled when they heard Sun Da's words, and Sun Da said with a little seriousness at this time: "Yes." Mr. Lin's advertisement is awesome, and I have a hunch that it will definitely be popular, but do you think of it? What if those people who 'hum' are blind?"

Xiao A also slapped his thigh: "Yes, what if they are blind? Teacher Lin's previous advertisement, or other things, didn't he meet a lot of blind people?"

"Well, damn it, I'm worried about that, too. ”

"Damn, I really don't want this 'hum' to be blind. ”

……

While everyone was discussing loudly, Sun Da's mobile phone rang, and the caller ID also showed a nervous look on his face.

"Be quiet. ”

As he spoke, Sun Da answered the phone and said with a smile: "Mr. Li, hello!"

"Okay, okay, I'll send it to you later, haha, of course I can trust you in such a big company, Cheng, Cheng, can, can, En, En, ......"

Saying that, Sun Da laughed and hung up the phone, and then looked at the people who looked at him with an expectant look and said seriously: "I want to take back what I just said, the person who 'hum' is really not blind, haha, our advertising video has passed." ”

"Wow, I'll just say, how can Mr. Lin's advertisement be so bad?"

"Scatter flowers to celebrate, Mr. Sun, you must celebrate tonight. ”

"That's right, I'll wipe it, it's easy to shoot in a few days, Mr. Sun, you can't give us some rewards." ”

"It's a must, damn it, I'm so excited, from today onwards, our advertising agency finally has an honor list, and one of the largest car companies in China, 'Humm' cooperates. ”

"Yes, yes, so excited. ”

……

Sun Da laughed at this time: "Don't worry, celebrations are indispensable, by the way, remember to send the card number to the 'hum' side of the finance side." ”

The financial girl said: "Okay, Mr. Sun, I'll do it now." ”

Sun Dadao: "I have to report this good news to Mr. Lin, and at the same time, I promised Mr. Lin that if I choose, I will definitely give Mr. Lin the creative fee." ”

One of them said: "This, Mr. Sun, do you want to give Lin Chen all the 10 million creative fees?"

The other person was also a little reluctant: "Yes, Mr. Sun, this 10 million is something that our company can't earn for several years, and we don't have a lot of losses for Lin Chen." ”

Xiao A said: "This idea was originally Mr. Lin's, and Mr. Lin said it was to help, but how could we be selected without Mr. Lin's creativity, so Mr. Lin can say no, we can't give it." ”

Xiao B also said: "That's right, this money must be given to Mr. Lin, and I support Mr. Sun." ”

"You two are very generous, how can it be 10 million, if this is a bonus, everyone can buy a house in their hometown. ”

"That's right, Mr. Sun, you should think about it. ”

……

Seeing that everyone quarreled over money, Sun Da also said angrily: "Okay, don't quarrel, what did we say when we started a business together before? service, word of mouth, don't forget the original intention, this time, we have already played the brand, do we still lack orders next?"

Don't give Lin Chen money?

Sun Da never thought about this idea, although he was also tempted by this money, but he couldn't lose the bottom line because of this money, and his goal was not just to make a sum of money and run away.

His goal is to make his advertising agency bigger and stronger.

So this money must be given to Lin Chen, and at the same time, he can also have a good relationship with Lin Chen, or that sentence, Lin Chen can say no, but he must give it, these are two concepts.

So Sun Da hurriedly called Lin Chen.

At this time, Lin Chen had already left Geng Na's residence.

Sitting in the car, Lin Chen was thinking about money.

Although "The Girl We Chased Together in Those Years" seems to be set at 15 million, if the final shooting is added with other messy things, I am afraid that it will eventually exceed 15 million.

Lin Chen carefully counted the money in his hand.

In the end, the advertising of 'Dongmai Orchard' was left with 5 million, and the total assets were only 6 million!

"You have to find 10 million. ”

Lin Chen is carefully calculating here, and if he doesn't do it, he will get two more advertisements, but at present, there are no advertisements in Lin Chen's mind, and there are too many classic advertisements, which is also not conducive to his future development.

"Songs?"

Lin Chen shook his head slightly, how much can a song sell for now?

Many singers release albums just for fame, not to mention anything else, look at Lin Chen's album, why do you lose money when you sell first, who do you go to reason?

Therefore, this is why many singers began to go to variety shows, for money, to go to variety shows to make money.

"Think again!"

Just as Lin Chen was thinking, Sun Da's phone called.

"Mr. Sun, is there something wrong?"

Lin Chen was a little surprised.

"Hehe, Mr. Lin, I called you to tell you that the car advertisement passed, thank you so much. ”

Sun Da couldn't help but say excitedly.

"Oh. ”

If this Sun Da didn't mention this fork Lin Chen, he would have forgotten it, so he smiled and said, "Yes, then congratulations to Mr. Sun." ”

"Haha, it's all your blessing, Mr. Tolin, and besides, Mr. Lin, you can send me the card number. ”

"Well, what do you do with the card number?"

Lin Chen didn't react for a while.

Sun Da was a little angry at this time and said: "Mr. Lin, don't you look down on me, although I, Sun Da, am just the boss of an advertising company, but my goal is to become the top of the industry, and I said at that time that this creative fee is yours and must be given to you." ”

"Khan, what a big deal, I just gave you a little advice, no need. ”

Lin Chen shook his head slightly, he really didn't pay attention to it.

However, Sun Da on the other end of the phone was a little excited, and even said that if he didn't give the card number anymore, he would commit suicide by cutting his stomach in minutes, and Lin Chen, who was a little helpless, sent the card number over.

After hanging up the phone, Lin Chen still put his mind on "The Girl We Chased Together in Those Years", and the production cost needs to be carefully considered.

And what 10 million!

Just after Lin Chen got home, he suddenly saw the transfer reminder reminded by his mobile phone, and looked at the few zeros behind the 1, Lin Chen counted them carefully.

That's exactly 10 million!

He was a little flustered for a moment. (To be continued.) )

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