Qingyun City is still the same, developing steadily step by step, and for many people, everyone's lives have not changed.

However, in the catering industry, it has set off quite a wave.

The "Morning Star Hotel", which was originally famous for its luxurious decoration in the catering industry, was replaced with the brand of "Shirley Hotel" yesterday.

Originally, some people questioned it, thinking that there was a copycat, but just this morning, the official Weibo of Xiulan Hotel issued a statement: Congratulations to Xiulan's "Xiulan Hotel" for opening a branch in Yunlong District. The new store has two major features, such as KTV, catering private rooms, and six new halls for wedding banquets and meetings. Officially opened on the 28th of this month, I hope you will support more! Forward and summon three friends, randomly select five lucky winners, enter the store to share 38888 yuan %2F table luxury feast, each person can bring a partner!

The last time Xu Fang challenged the Second Hospital of the city, the official blog of Xiulan Hotel gained a lot of attention, and the fans quickly grew to 100,000.

With the release of Weibo, it was immediately reposted by many fans.

Many people in the catering industry have their eyes on the Shirlan Hotel. A five-star hotel actually opened a branch in a city, which is also unique in the entire Qingyun City.

Many hotels focusing on the high-end market are extremely anxious. The rise of Xiulan is definitely a big impact on them.

Some mid-range restaurants gloat at four- and five-star hotels. However, before they were proud for more than two hours, the official blog of Xiulan Hotel posted another Weibo:

Good news! Xiulan's "Xiulan Hot Pot" and "Xiulan Hotel" in Yunlong District opened at the same time in Zhongcheng District and Yunlong District on the 18th of this month. We are not an ordinary hot pot, but the essence of Chinese medicinal diet, the combination of traditional Chinese medicine and food, nutrition, health and deliciousness. All raw materials, the same grade as the Xiulan Hotel, the important thing is that it is delicious and not expensive! Forward and Aite three friends, you can have the opportunity to get 500 yuan no threshold vouchers! Fifty people will be randomly selected!

And under this Weibo, a dish introduction is also attached.

There are not many ingredients introduced, such as small yellow croaker, octopus, beef, mutton, etc., and the source and nutritional value are indicated under each dish. The wild small yellow croaker and octopus have indeed attracted a lot of people's attention.

And the price makes many people happy, the price of each dish is only about one-third more expensive than ordinary hot pot restaurants. Compared to the Sheelan Hotel, the price is simply too acceptable.

This Weibo appeared, and the retweets and messages came out immediately.

"The price was acceptable and if it tasted good, I decided to come once a week. ”

"If it's delicious, I'll come here to receive friends and parties in the future!"

", in my lifetime, I can finally afford to eat Xiulan's dishes, although I don't know what the taste is, I have to taste Xiulan's name. ”

"The price is touching, definitely going on the first day of opening. ”

"Win the lottery!"

“……”

Meng Xiaoyan is now lying on the sofa, feeling a little relaxed and looking forward to it. After all, it is a hot pot restaurant, and the requirements for cooking skills are not harsh, so it is much easier to recruit people. Now that the people have been recruited, the next step is to train them.

What will be the income of the hot pot restaurant you want to open?

Just as she was thinking about how to run it, the phone suddenly "ding-dong".

Meng Xiaoyan followed the Weibo of the Xiulan Hotel and added special attention. Picking up her mobile phone, Meng Xiaoyan was slightly happy when she saw the second Weibo post from Xiulan Hotel.

Looking at the following messages and the increasing number of forwards, Meng Xiaoyan couldn't help but sigh that it was really her own market positioning error at that time, and the number of people who expressed support below made her unexpected. It is estimated that after today, the popularity of this Weibo will definitely be on the city's list.

Similarly, she knew in her heart that this was also borrowing the east wind of the Xiulan Hotel. If it weren't for climbing this big tree, who would have known that Xiulan hot pot would have brought about the advertising benefits brought by this Weibo post that are no longer inferior to the advertisements of any local media.

Taking a deep breath, Meng Xiaoyan was secretly glad in her heart.

Before she could be happy, her phone rang suddenly. Looking at the unfamiliar number, Meng Xiaoyan pressed the answer button curiously.

"Hello, I'm Meng Xiaoyan, who are you looking for?"

"Mr. Meng, I'm Lin Xiangxue of Xiulan Hotel. ”

Hearing this voice, Meng Xiaoyan's heart sank. The nobility that naturally comes in that tone is by no means something that can be pretended to be.

At this moment, Meng Xiaoyan also knew who the other party was, and hurriedly replied: "Mr. Lin, do you have something to do with me?"

Lin Xiangxue smiled gently: "Xu Fang told me that Xiulan hot pot belongs to the Xiulan brand. The hot pot restaurant is newly opened, and it is necessary to show the momentum of Xiulan, and now there is still half a month to open, and we have to make some efforts in this half month. ”

Meng Xiaoyan couldn't tell what Lin Xiangxue meant, did she want to give her advice, or did she just want to test her business ability?

"It's necessary to work hard, does Mr. Lin have any instructions?" Meng Xiaoyan asked thoughtfully.

"I can't talk about the instructions, but there are some suggestions, I hope to have an interview, are you free now?"

"Yes, where is it?" Meng Xiaoyan was also full of curiosity about Lin Xiangxue.

"Come to the headquarters of the Showland Hotel, I'll be waiting for you there. ”

After hanging up the phone, Meng Xiaoyan changed her clothes and immediately drove towards the Qixing District.

Forty minutes, Meng Xiaoyan arrived at the hotel. Under the guidance of a waiter, I came to Lin Xiangxue's office.

There was a knock on the door, and soon the door opened.

Looking at the woman in front of her with grace and generous demeanor, Meng Xiaoyan, who was also from a wealthy family, actually felt ashamed.

"You're Xiaoyan, aren't you? Lin Xiangxue didn't expect that Meng Xiaoyan was also so young, beckoned her in, and made a cup of tea with her own hands.

"No matter how beautiful you are, you can't compare to Mr. Lin's elegance. Meng Xiaoyan said politely.

Lin Xiangxue smiled and said, "Okay, we're both the same age, so you're welcome." I called you this time to talk about the development of Xiulan hot pot. ”

"You say, I'll listen. ”

"Our branch of Xiulan Hotel is about to open, and the time is the same day as Xiulan hot pot. Now I'm running ads, and the two stores are together. I will decide the specific process of advertising, and you need to bear the advertising costs of hot pot restaurants. ”

"This is how it should be, how are you going to advertise?" Meng Xiaoyan asked curiously.

"The advertisement of Xiulan Hotel will be placed on the high-end area, white-collar workers and above the web page, client, etc., and under the advertisement, the promotional information of Xiulan hot pot will be attached. In places such as pedestrian streets, large shopping malls, the city's big marketing accounts, and local websites, a large number of advertisements for Xiulan hot pot will be placed. In half a month, as much as possible, one-third of the citizens will know about our hot pot restaurant and have the idea of consumption. These pre- and post-investment requires 500,000. ”

Hearing Lin Xiangxue's analysis, Meng Xiaoyan was a little surprised, when she opened the Xingchen Hotel, after three months, the advertising cost was not spent so ruthlessly?

A small hot pot restaurant, you have to invest 500,000 yuan in half a month?

"Doesn't it feel like a lot?" seemed to guess Meng Xiaoyan's thoughts, Lin Xiangxue asked.

Meng Xiaoyan didn't hide it, and said with a smile: "It's a bit much, but it's acceptable." ”

"Miss Meng, what is your estimate of the revenue of Xiulan Hotel?" Lin Xiangxue asked.

It is also a newly opened hotel, and Xiulan has risen, so she naturally pays close attention to the situation of her opponents. Hearing the question, she estimated: "I guess the daily revenue can now reach 400,000, and the profit can reach 200,000." ”

Lin Xiangxue nodded: "It's a quarter less than the actual situation." ”

Meng Xiaoyan was a little surprised, she had already estimated it high, but she didn't expect it to be less, and said with admiration: "It's amazing!"

"Then do you know that the Sheelan Hotel has been open for three months, two and a half months, and there is almost no income. ”

"What, how is it possible?" Meng Xiaoyan couldn't hold back and exclaimed directly.

"The building in Xiulan's headquarters was bought by Xu Fang from a friend and paid in installments. After shaving the monthly repayment, the rest of the money was invested in advertising. That's why, in just two months, the Showland Hotel is so famous in Qingyun City. And this time to open a branch, I am going to invest 3 million yuan in advertising in the past half month. ”

After a pause, Lin Xiangxue continued: "The hotel we are talking about now was bought by Xu Fang from a friend, and he repays it on a monthly basis, and he still owes more than 20 million yuan. I bought your building with a loan from the bank. Shirlan Hotel, now has more than 70 million foreign debts ......"

"Even if I'm in debt, I still advertise on a large scale. The reason is very simple, if no one knows about our store, there will not be many customers, there will be no income without customers, and there will be no advertising without income. It's a vicious circle, everyone says that the hotel business is difficult to do, and how many new stores end up closing down, it's nothing more than falling into this dead end. Can you understand what I'm talking about?"

Meng Xiaoyan's heart was shocked, and the rise of Xiulan really made her blush and jealous. But seeing Lin Xiangxue today, she finally understood that Xiulan's success was by no means accidental.

Taking a deep breath, Meng Xiaoyan said: "I have been taught, it is really better to listen to your words than to read for ten years." I voted for this advertisement, and if I have the opportunity to advertise in the future, I have to trouble Mr. Lin to inform me. For the first three months, I was also ready not to make money. ”

The two girls talked happily in the office, and when Meng Xiaoyan came out of Xiulan, she was already convinced of Lin Xiangxue.

……

The Yunlong District, where the Tycoon Club is located, is very famous, with high consumption and chaotic places. More importantly, this is the headquarters of the underground bastard Tiger Master in Yunlong District.

On the top floor, the dog brothers standing in the center of the hall looked at the tiger master pacing back and forth, and they didn't dare to take a breath.

Tiger Ye frowned, and he could see that he was in a bad mood.

Originally, the dog was asked to collect protection money, but as a result, the original hotel was sold, and his own people were discarded, and in the end, nearly one million yuan was stolen! The face of the people who are mixed in the road is more important than life.

If it's an ordinary hotel, it's okay to say, but the tiger master will definitely not say a word, and he will definitely try his best to kill the hotel.

As a result, this hotel is just evil in the road! What is the background of the Xiulan Hotel, no one has figured out.

Last month, Feng Ye's people in Qixing District went to Xiulan Hotel to make trouble, and they were blackmailed for money and beaten miserably, and Feng Ye's son was even more miserable, and his limbs were directly abolished. The old black in black and white impermanence is also crippled in both legs, and he is still in a wheelchair.

Originally, Feng Ye blocked all the food supply channels of the "Xiulan Hotel", but he stopped that afternoon, and in the end he didn't make any trouble with Xiulan.

How did Xiulan do it? Feng Chao didn't say it, and black and white impermanence didn't say it, and it became a mystery for a while.

After a while, the tiger master's eyes fell on the middle-aged man sitting on the side, and asked in a deep voice: "Old knife, what do you think about this?"

The old knife is the knife master, his face is like a knife, and he looks resolute and sharp.

Wen Yan thought for a moment and said: "Although black impermanence has been abolished, only the combination of black and white impermanence is my opponent." If I single-handedly fight the impermanence, I have the confidence to abolish him. We're losing face this time, why don't you let me meet that person?"