"What? How can this be? Isn't this a blatant deception?"

Sure enough, Liu Suifeng and the others only drank two sips of tea outside, and they didn't wait long before they heard the sound of the two sides arguing in the small shop. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the small shop, the old godmother didn't seem to accept the practices of the middle-aged county order and others.

The middle-aged county magistrate saw that the old godmother was anxious, and he also hurriedly explained.

"Godmother, it's not what you think, we're not deceiving consumers, it's called marketing promotion.

Now is an era of fan economy, although your product is already very, very good, it is difficult to make a breakthrough in word-of-mouth marketing.

However, if you want to add fuel to the fire and increase the stickiness and audience of consumer groups, you must continue to promote it in a way that is more acceptable and known. ”

"Hmm... This?" The simple old godmother heard that the middle-aged county order was again a "fan economy", a "fee group stickiness", and an "audience".

There were a lot of words she didn't understand, and she was a little confused.

The master, who was standing next to the middle-aged county order, also stepped forward and opened something like an investigation report in his hand.

"Godmother, I'll tell you directly, before coming to negotiate with you, we have done extensive market research.

According to all the data we have, although your current Lao Gan Mei hot sauce is really good, it has a market share of less than 5% of all the existing hot sauces on the market, and even many very unpalatable and very expensive hot sauces can't compare.

The main consumer groups are also permanent residents in the vicinity of Fabi County, as well as some experienced diners and gourmets who come from all over the world to forage for food.

In other words, the future prospects of Lao Gan Mei hot sauce are unlimited, and there is still a lot of room for growth.

But the main problem now is also very serious, that is, how to promote it and seize market share.

According to the report, the main group of people who consume hot sauce is mainly young consumers between the ages of 15~25.

This group of people is more appreciative of fast ways to eat, has the courage to experiment, is enthusiastic, rebellious, thoughtful, and generally receptive to new tastes.

In particular, the dead house student party in this group is the main force among the main consumer groups.

They spend most of their time living in dormitories or their own small rooms, and often eat instant noodles and other fast food to save trouble, so they often use various seasonings such as hot sauce to accompany their meals.

And most of them have no independent economic resources, especially because of the momentary heartbeat, I can't help but buy a figure, read a few novels, and play mobile games Krypton gold, resulting in a shortage of living expenses, and I can only gnaw soil at the end of the month in the few days when I can only live on the soil, but also show a blowout consumption growth.

Through these data, we believe that the breakthrough of Lao Gan Mei Hot Sauce can start from the dead house and the student party. ”

The master said, and invited the slim Lin Daiyu behind him.

Therefore, we also found Lin Daiyu to be the spokesperson of Lao Gan Mei Hot Sauce, and built her step by step into the current hot girl idol singer.

You can even build a girl idol group with her as the core, we even have the name in mind, so let's copy the Lovelive of the samurai country and call it Likelive. ”

"Huh?" Listening to what the master said a lot, the old godmother frowned even more, feeling that her whole brain was dizzy.

But after looking at the slim Lin Daiyu, she continued, "I don't object to this little girl being the image spokesperson, she looks very smart, and I personally like it."

However, the contemporary spokesperson is the contemporary spokesperson, and if you become an idol, you will become an idol, why do you want to make up a false experience, and make it up so miserably.

It was his father who was seriously ill and paralyzed in bed, and his mother couldn't stand this life and ran away, and finally chose to drop out of school in order to allow his younger brother to go to school, and he struggled to support the whole family by selling hot sauce.

At the same time, I still have a music dream that I have never given up in my heart, and I can only sing loudly every day while working hard to make hot sauce.

Isn't that a bit of nonsense? Isn't this trying to win the sympathy of others and deceive consumers?"

"This ......" The middle-aged county magistrate and others who were seen through by the old godmother at a glance looked a little embarrassed, but after a pause, they still said helplessly, "This can't be helped, this is the reality."

Today's condiment market is low-cost, low-threshold, low value-added, and has a long consumption cycle.

The competition in the entire industry can only be limited to price, category, channel and other links, and the competition is particularly cruel and fierce.

The three hot sauces are three-legged, and they have already gained a firm foothold, and they no longer allow other new hot sauces to intervene.

So, we can only start with brand marketing now.

And the establishment of a girl idol is not so simple, now the fan economy of looking at the face is popular, and the newcomers who debuted are as beautiful as fairies and handsome to the scum, people have long been tired of watching it, and there is aesthetic fatigue.

Especially now, most of the new idols have tasted the criticism of 'vase' and 'little white face'.

Today's fans are not stupid, they are no longer screaming when they are good-looking, but on the basis of being good-looking, they like to be more connotative and positive.

Therefore, the reason why we designed such a tragic life experience for Lin Daiyu is precisely to let her fans see that their idols are beautiful, sing well, are strong, filial, and responsible, and have worked hard to this point from nothing.

Giving people a positive, confident and optimistic image, but also simple and beautiful, this can stand out from the many idols.

A little bit of benign deception, isn't it too much?"

"Eh, it's all like this, and a little bit of good-natured deception. The old godmother also frowned when she heard the words of the middle-aged county order, her tone was full of disgust, and she had no expectations for cooperation before.

Then he said disgustedly, "Also, it's obviously only five yuan a bottle of hot sauce, why change the packaging to fry it to tens of thousands of dollars a bottle, and what kind of hunger marketing do you have to engage in, and even the release of new product beta activation codes has come out."

I said, I won't say that others are willing to pay this money to buy it, and I have to ask for it to be fried, which is too shameful.

What other foundries or something, can the quality of this production be guaranteed?"

The middle-aged county magistrate also continued to explain, "Godmother, you don't understand this, you have to study the hearts of consumers, the low-end market can't be let go, and the high-end market can't be let go."

Rare things are expensive, and if they can't grab them, they have to rush to buy them.

Do you see that meditation fast? A small pastry is just a down payment for a house.

Those rich people, where they are like those professional diners and gourmets, they can eat any difference, which one is expensive, they will buy which.

It doesn't matter if you are delicious or not, what you buy is a sense of superiority, what happens to the five-dollar hot sauce and changes the packaging?

They don't care what's in the bottle, what they care about, how much it costs.

It doesn't matter if he has three or five pieces in it, or if it contains soil, they are all superior.

He slapped it on the table and said in a bold manner: "Old godgirl, 82 years old! Huabi County affordable restaurant original production! Lafite in hot sauce!"

Then a few words are very expert in the "rain was abundant, the local peppers grew extraordinarily red, savor, you can taste the taste of the flame mountain from the inside, don't believe it? come to two bites?", popular science and hot sauce knowledge, before eating, I was holding a bowl on the table and shaking it, that is forceful, high!

Hundreds of dollars, tens of thousands of dollars, they all think it's worth the money!

However, as for the foundry, there is no other way, although the quality may be uneven, but in this way to get the output up, in the way of small profits and quick turnover, squeeze other competitors in the low-end market.

Godmother, you don't have to worry about this, as long as you have a foothold in the high-end market, even if the quality of the hot sauce supplied to the bottom market is a little worse, it doesn't matter.

Anyway, those people can't eat it, looking at the hot sauce they ate and the tens of thousands of yuan a bottle of a brand eaten by those rich people, it is absolutely reassuring, and they may still start to eat, and they scream just when they smell a smell. ”

"Eh. Hearing this, the old godmother finally no longer had the slightest idea of cooperation, frowned, and had an expression of wanting to drive a few people away.

"You are too immoral to do these things, and you are deceiving consumers' feelings, and you are looking for excuses to speculate on high prices, and you are indiscriminately marking prices.

I still won't do it.

If you don't make it big or not, forget it, I've always been genuine for so many years, giving as much money as I want, giving as much hot sauce as I want, and I've never done this kind of messy trick.

I'm afraid that if I do this, I won't be able to sleep well in the middle of the night, so let's go, and there is no need to continue. ”

After that, I have to bomb a few people away.

The middle-aged county commander continued to explain anxiously, "Godmother, don't be like this, really, believe us, do what we say, a round of marketing, go public to raise funds, within three years, your hot sauce will definitely be able to make you one of the world's top 500 ......"

"Okay, okay, what the world's top 500, making money with a conscience, even if you are alone in the world, I am not happy, you go quickly. ”

As soon as the old godmother "slammed" the door, she directly blocked the middle-aged county magistrate and others who had not given up hope.

A few people knocked on the door for a while, and when they saw that the old godmother had not opened the door, they could only scold "This old woman, why is she so rigid?

But he didn't frown and walked a few steps, but only heard Liu Suifeng (Tang Wan'er's body) sit on the side like a master outside the world, holding a fan in one hand and pinching his fingers with the other, and took the lead in pretending to be forced, "Comrade County Order, if we guess wrong, you are now thinking about the old godsister of the cottage and crushing the old godmother, right?"

Tang Wan'er, who followed closely on the second floor, also followed the example of those heroes of the rivers and lakes, and drank all the tea in the cup proudly, and began to pretend to be forced along the formation of Liu Suifeng, "If I guess correctly, the county magistrate wants to use gutter oil and poppy husks, and he will do whatever it takes to make it bigger, right?"

Dong Qingshu, who had become a fan on the third floor, also continued to maintain a pretending formation, and suddenly opened and closed with a "swish", and moved by himself, "This great immortal sees that you are destined to save the people of Huabi County, and for the sake of defeating Chen Ziqiang, he will also show his spirit and help you." ”

"What! How do you know!" The county commander was first startled by Dong Qingshu's "manifestation", and then looked at Liu Suifeng and the three of them in shock.

I couldn't believe that all his thoughts were read out by the three of them.

Not to mention the vicious competition to defeat the old godmother, even the means of using gutter oil and poppy husks, and the ultimate purpose of protection, have been read.

Even this plan, he didn't have time to tell Lin Daiyu and other backbones, he just thought about it in his mind, and the next second, it was completely read out by the three of them.

Seeing that the county order was so shocked, the fourth floor became a girl's ring Wusheng, and she also maintained a pretending formation, and "hummed", Tsundere slightly said that she was definitely not a person.

Xiaoqing, who has experience in water on the fifth floor, looked at the four people who were collectively pretending to be forced by the three-year information they had traveled through, and they also felt a little helpless, just wanting to say that they were really just passing by with soy sauce water experience, and they didn't know the few people who pretended to be forced upstairs.

I also feel that "things gather by like, and people are divided by groups", this sentence is really correct.

After the middle-aged county commander was shocked for a moment, he also slowly walked towards Liu Suifeng and a few people with great respect, just like treating an unknown prophet and a master in the world, for fear of making a mistake and offending Liu Suifeng and a few people, he was sincerely afraid, and even treated like a god.

With Lin Daiyu and a few people, he respectfully came to Liu Suifeng, the "Great God and Buddha" of the unknown prophets.

"A few immortals, who are just mortals below, really want to bring down Chen Ziqiang, and I also hope that a few immortals can give some advice. ”