A few more days later.

Jiangsu and Zhejiang Satellite TV program investment promotion conference was held in Hangzhou Oriental Hotel.

Originally, the project mentioned at the China Merchants Conference was still the same old as last year, and the re-promotion program on the investment brochure was also an old program on Jiangsu and Zhejiang Satellite TV.

But just two days before the China Merchants Conference was held, the station temporarily changed the investment brochure and changed the relaunch program to "The Voice of China".

On the same day, every representative of the brand sponsors, major media reporters, and the person in charge of the major video websites who came to participate in the investment promotion conference got this investment brochure, and it was discussed in an instant.

"The Voice of China?"

"A new program from Jiangsu and Zhejiang Satellite TV?"

"I heard that Jiangsu and Zhejiang Satellite TV have applied for a talent show license for singing, and they are going to get a new talent show this year. ”

"Then it looks like this is it!"

"Good voice? This name is vulgar enough, look at the names of other people's stations, how domineering and how tall they are. ”

"I felt pretty down-to-earth when I got there!"

"Look at the promotion efforts of Jiangsu and Zhejiang Satellite TV, and then draw conclusions!"

"Listen to their program introduction later, see if it coincides with the draft mode of other satellite TV, if there is something new and explosive, it is worth our sponsorship!"

“……”

At the same time, in a conference room upstairs of the hotel.

Jiang Lun, Ke Yunteng, Tang Jiuxin and others are signing contracts.

In addition to the three of them, there are lawyers, secretaries and related personnel of the three parties.

In addition to lawyers, Jiang Lun also has a cool business team, which is responsible for all licensing matters of "The-Voice-of-China".

The first signing contract was authorized by Jiang Lun and Tang Jiuxin.

Tang Jiuxinfang's lawyer carefully and rigorously checked the power of attorney, and then said with a smile, "The contract issued by Lantian Law Firm is really clear and rigorous, and the contract standard in the industry." ”

Then he said to Tang Jiuxin, "Mr. Tang, there is no loophole in this authorization letter. ”

Tang Jiuxin also took the authorization letter and pondered it carefully, and when he saw the logo of "The-Voice-of-China", his eyes lit up.

This logo design is awesome!

He didn't think much of it at all, his heart was full of surprise.

After signing the authorization book, Tang Jiuxin smiled and said, "Okay, then Mr. Jiang, Mr. Ke, can we negotiate the sharing ratio and sign the contract." ”

"Hmm!"

Jiang Lun and Ke Yunteng both nodded, but one was confident and the other worried.

"That's good!" Tang Jiuxin said with a smile, "I know that the two of you are not satisfied with the original way of sharing, after I go back, I will also have a meeting with the station to discuss it again, in this way, how do you change the sharing ratio to 4:3:3?"

"Huh!"

Ke Yunteng glanced at Jiang Lun, and then looked at Tang Jiuxin, "Mr. Tang, since we Tengfei have the exclusive right to broadcast on the network and also participate in the production process, all the income on Tengfei Video Network is still too low to follow this sharing model, right?"

"Then how do you want to divide it?" Tang Jiuxin smiled without a smile.

Now that the authorization letter has been signed, he is very down-to-earth, Jiangsu and Zhejiang Satellite TV has made this show a certainty, and he has a lot of right to speak in his hands.

However, he didn't know that he was actually the passive party, this was a chain, Ke Yunteng was subject to Tang Jiuxin, and he, Tang Jiuxin, was subject to Jiang Lun.

Ke Yunteng coughed lightly, and touched Jiang Lun with his foot under the table, but seeing that Jiang Lun was just smiling and silent, he had to say to himself, "Mr. Tang, I don't agree with the share you mentioned, the income of the TV station can be as you go, but the income of the website has to be according to ours, we take off, at least fifty percent, and all matters in terms of advertising are handled by our website." ”

"Fifty percent?"

Tang Jiuxin smiled, his teeth were a little itchy, "You divide half of it, how can we divide it?" In this way, it is better to directly let you take a buyout price, neither of us will have a share of the website's revenue, and the two sides will share your buyout." ”

"But I don't agree with your way of sharing, at least in terms of the website, I ask us to take off and make our own decisions. ”

"You're so funny, you haven't even started the show, you just think about it so much!"

"It's a good thing to think more now, don't wait until the end to divide into uneven conflicts!"

"Okay, then I'll listen to Jiang Lun's opinion, if he wants to agree, I'll agree!"

After the two finished speaking, they both looked at Jiang Lun.

Tang Jiuxin looked proud, half of the revenue share of the website was taken away by Ke Yunteng at once, Jiang Lun would definitely not agree.

I saw Jiang Lun smile slightly and said, "If this is the way of sharing, I agree, but in addition to sharing, the mode licensing fee of the program is not less." ”

"What license fee?"

Tang Jiuxin's face was inexplicable, and he immediately opened the power of attorney and looked for it page by page.

Jiang Lun smiled, "Mr. Tang, the penultimate page, the last line of the fifth, take a look!"

"Each licensee is required to pay a model fee of 35% of the program revenue to the model licensor......"

After reading this line, Tang Jiuxin's eyes were as big as copper bells, and he looked at Jiang Lun and then at his lawyer, "What's going on with this line?"

The lawyer was also confused, took the power of attorney and read it carefully, "This is ...... Isn't this a condition for overseas copyright buyers?"

He looked at it carefully, and it was indeed written: "Article 15: Overseas Authorization"

This large section of the regulations is aimed at the relevant content of the purchase model authorization in any overseas country, and the regulations clearly stipulate that the authorization has nothing to do with Zhejiang Satellite TV, and is owned by Kuzhi, the copyright owner of the model.

But at the end of this paragraph, there is actually a [remarks], which says that the regulation of the model fee, although it is next to the previous paragraph, but it is indeed a separate remarks regulation.

If you don't look closely, you think that this day's remarks are about the big paragraph of Article 15.

This is also a small trick played by Blue Sky Law Firm, taking advantage of poor vision, in addition, there are actually many hidden dangers in the contract.

For example, the authorization is for six seasons, and after six seasons, it needs to be re-authorized.

There is also peripheral development, in addition to the content related to TV shows, other content development also needs to be authorized by Kuzhi.

"How is that possible? Thirty-five percent? How can this be?"

Tang Jiuxin frowned.

Jiang Lun said calmly, "Mr. Tang, don't worry, I'll talk about my plan now, I want 35% of all the income of Zhejiang Satellite TV, I want 25% of the take-off, and the remaining income of the two of you will go to their own side, or you can talk about it in detail, how about it?"

The advertising revenue of the program must be the most profitable for the TV station, and Tengfei can also increase advertising when the program is broadcast, as well as related click traffic income, membership income, etc., but overall it is still not as profitable as the TV station.

If you want to increase your income, you can find a way to make other plans within the website, but how Tengfei makes money has nothing to do with the TV station.

Of course, the most tangled thing is the advertisement of program placement, which requires both parties to discuss in detail, the conditions are good, the website can not delete any implanted advertising, but if the negotiation is not good, it may even have some other program previews of the TV station, and it will have to be mosaic.

In fact, talking about a cooperation is not something that can be completed by sitting at the table and signing with a single move, which requires continuous struggle and compromise.

Especially for such a big project, it can't be negotiated overnight, and Jiang Lun just doesn't want to spend so much time, as long as the two sides agree to give him so many points.

Let Tengfei and Jiangsu Zhejiang Satellite TV have their own troubles!

"The Voice of China" in another world, but there is a record of more than 2 billion advertising dollars sold in one season, and even an advertisement on the night of the champion has sold 30 million.

Therefore, Jiang Lun also understands that it is impossible to open a specific number for his licensing fee, and only by sharing can he earn more.

Of course, if other countries overseas come to talk about licensing, that's a different matter.

Knock knock!

There was a knock on the door of the room.

A staff member of Jiangsu and Zhejiang Satellite TV walked in.

"Mr. Tang, it's time for you to come to power soon. ”

Tang Jiuxin is going to speak on stage today, that is, about the program "The Voice of China".

The manual has also been distributed, and the project has been announced, so it is impossible to change it, right?

And the authorization letter has also arrived, although it is a bit too much, and it hurts a little, but he is very confident in this show.

Tang Jiuxin thought for a while and said to Jiang Lun, "Okay! Thirty-five percent, I agree with this plan." ”

Then he looked at Ke Yunteng, "Mr. Ke, let's stop arguing, just follow the plan Jiang Lun said! ”

"Okay!"

Ke Yunteng is still quite satisfied with this result, at least he earned it.

And Tang Jiuxin didn't think so.

In the past, when a program was produced, the website took the money and robbed it, and the TV station also chose a one-size-fits-all approach, selling it to the website at a high price, and the operation and income of the website did not matter.

But the project "The Voice" was brought by Tengfei, and they also had to participate in the investment and production, although it was Jiang Lun's planning, but without Tengfei being matched, Jiangsu and Zhejiang Satellite TV couldn't make this show, and I don't know which satellite TV would rob it.

Everyone in the TV circle knows that Jiang Lun has the best relationship with Beijing Satellite TV and Mango Channel, and there are Jiangnan Satellite TV and Dragon TV in the back row, why can't he take his turn to Jiangsu and Zhejiang Satellite TV?

In addition, Jiangsu and Zhejiang Satellite TV and Tengfei Video are still co-produced, which also means that both parties have to contribute money and efforts.

Although it is the standard of each project to say how much money is accounted for, it is not at all in the TV industry, all along, the TV station has always been the image of the industry bully, and how to say that it is also a state-owned enterprise, Tengfei, a private company, did not dare to offend the TV station in the past, let alone bargain on the issue of sharing?

But now the competition of local satellite TV is becoming more and more fierce, and the ratings and market share also determine the grade of a TV station, plus all satellite TV stations have been restructured, and a company has been established below, taking the market-oriented route, which requires a good relationship with many aspects of the industry, whether it is an artist, or a cooperative website.

Like Tengfei and Jiang Lun, they are the objects of their unity, and naturally they pay more and more attention to the details of cooperation, rather than the previous one-size-fits-all and one-size-fits-all approach.

Downstairs.

Banquet hall.

The investment promotion was at its climax.

Jiang Lun, Ke Yunteng and Tang Jiuxin appeared at the venue together.

The three parties were still arguing with each other just now, but now they are all in harmony and smiling.

No one expected that Jiang Lun would come to Hangzhou to attend this investment conference.

I didn't expect that the ace program "The Voice of China", which was promoted by Jiangsu and Zhejiang Satellite TV this year, was actually planned by Jiang Lun.

The three of them walked up to the stage and sat down, and the text on the LED background also changed from the last show to the words "The Voice of China".

At present, the logo of the show has not yet come out, and there is no promotional copy, only the introduction of the content of the program, and even the form has not been exposed.

The only thing that was exposed was the name of the show and a few keywords.

Tang Jiuxin sat in the center and said with a smile, "Thank you again for coming, what we want to reveal next is the large-scale singing inspirational reality show "The Voice of China" that we will launch in the third quarter of the second half of the second half of the year. ”

"The Voice of China" is jointly created by Jiangsu and Zhejiang Superstar Culture Co., Ltd., a subsidiary of Jiangsu and Zhejiang Satellite TV, and Kuzhi Culture and Tengfei Media, especially thanks to Mr. Jiang Lun for joining and participating in the program planning, and creating a new singing talent show model in the world. ”

Tang Jiuxin said mysteriously, "First of all, the first keyword: only listen to the voice and don't look at the face!"

As soon as these words came out, the reporters became curious.

"What do you mean?"

"How can it be that you don't look at your face?"

"What kind of ingenious way is it? It can't be that the judges are sitting in a room and just listening to the sounds, right?"

"Jiang Lun's idea, could it be related to his "Sing"?"

"I heard that Jiang Lun and Tengfei's online comprehensive "I want to sing with you" was also bought by Jiangsu and Zhejiang Satellite TV, this tripartite cooperation, is it an upgraded version of "I want to Sing with You"?"

"Probably!"

On the stage, Tang Jiuxin continued, "The Voice competition system is divided into four links, the first link is the [blind selection stage], the so-called blind audition, that is, the four mentors invited by The Voice, only rely on their voices and do not look at the appearance of the students, and select fourteen students for their respective teams. ”

With Tang Jiuxin's introduction, keywords continued to appear on the background LED screen, such as blind selection, students competing for promotion places, Battle-round, melee between teams, etc.

Tang Jiuxin had prepared a speech for a long time for this moment, and at this moment, the more he spoke, the more excited he became, and he even forgot the dispute with Jiang Lun and Ke Yunteng just now.

And his speech is undoubtedly very infectious, although many details were not said, and how to blind audition was not said, but it still whetted everyone's appetite, and they are looking forward to the start of production of "The Voice of China".

Because after the production starts, there will be gossip, and there will be all kinds of paparazzi trying to enter the venue and shoot the material they want.

The public can also piece together the general pattern of the show through these materials. (To be continued.) )