Chapter 53: AMC and the Wasteland (11th Update)
Lao Mei has a fixed impression of directors, such as Michael Bay, that is, a director who shoots explosion scenes and hangs slightly.
That is, the label as the saying goes!
Cameron, in the eyes of his Hollywood counterparts, is a paranoid and money-burning machine.
Xu Hui, in the eyes of all North American filmmakers, is a Chinese director who is good at action movies.
That's why AMC is so relieved to sign a contract with "Wasteland".
"Xu, when you finish filming "Wasteland", I wonder if we have a chance to work together once?"
“… My schedule is full for the time being, and next year I will have a film with Mr. Alpacino..."
Xu Hui refused very implicitly.
Jill Nate has never had any particularly famous works come out after him, "Aokigahara Jukai", "The Prisoner of Liberation", word-of-mouth and box office have all hit the streets...
“… It's an action movie, have you heard of Mad Max?"
“… I've heard of it, but isn't it a Warner Bros. movie?"
"Doug Mitchell is a good friend of mine, he's always wanted to reboot Mad Max, but he couldn't find the right director..."
"Mad Max", a crazy movie with a model theme!
Xu Hui was fortunate enough to watch it once, and he was shocked at that time, not to mention the plot - there is no plot to say, just the picture made him kneel!
If you have the opportunity to direct, you can't miss it.
“… However, I really can't squeeze out time for the time being, after all, there are still many things going on in China..."
"That's a shame, Mitchell always wanted to add an element of kung fu to the film. ”
"Excuse me. ”
While he was chatting happily with Jill Nett, Emily, Xu Hui's assistant, came over and spoke a few words close to his ear.
“… Nate, let's talk again when we have a chance in the future, and miss the company. ”
The head of the AMC side is here.
……
AMC has been crazy for a few years.
"Mad Men" directly made AMC one of the top three cable TV stations in the United States, almost equal to HBO.
After that, "The Walking Dead" and "Breaking Bad" made AMC even more popular, if it weren't for HBO's launch of "Game of Thrones", it is estimated that it would have been suppressed!
Huiwen Tianxia participated in the investment of "The Walking Dead", and people attracted Chinese investment just to facilitate the promotion of this drama in China, after all, "The Walking Dead" has long become one of AMC's ace dramas.
It's a pity, I never expected that 13 years later, the Bureau of Optoelectronics ordered a ban on most American dramas...
The high-energy "The Walking Dead" is naturally also on the banned list.
Huiwen's deal is estimated to be in vain, but with the promotion of "The Walking Dead", the project "Wasteland" was born, and it was appropriate to use $2 million as a stepping stone!
AMC is very satisfied with "Wasteland", probably because Xu Hui is the producer and director has given them confidence - the success of the "Once Upon a Time" series, Xu Hui has opened up the popularity of North America, and "Wasteland" is the second TV series to sign a direct broadcast agreement with AMC without producing a "pilot episode".
Of course, VAM agreements still exist.
If the price code of 3 million viewers and 8 million viewers are the same, wouldn't it be too much of a loss.
At present, the price code has been negotiated, and the viewership has exceeded 3 million, and the buyout price of a single episode is 3 million US dollars, and the price code will increase by 200,000 for every 500,000 additional ratings.
Don't think that there are very few viewers at this point, the coverage of cable TV itself is not as good as that of wireless TV, "Wasteland" is R-rated and limited type, the most awesome "Game of Thrones" has a rating of 12.07 million, which has broken the record, compared to "The Big Bang Theory", which has a rating of 20 million at every turn...
By the way, AMC's most hung TV series "Breaking Bad" has the highest ratings of only 7 million...
Al Gough, the head of AMC, is also one of the producers of "Wasteland".
He seemed particularly interested in Xu Hui and asked a lot of questions.
"Director Xu Hui, what do you think is the key to a successful work?"
This is an entry-level question!
"The story itself, of course!"
Xu Hui replied very conclusively: "Editing, acting, photography, and post-production are all in the service of the story itself!"
In fact, not only Chinese films, but also film works all over the world are becoming simpler, and everyone is putting more energy into special effects and action.
This is a very dangerous signal, no matter how awesome the special effects are, they can't support a super bad story, such as "Daughter Country"...
“… You're a very smart director, in fact, most directors..."
Xu Hui listened patiently to Al Gough talking about a bunch of theoretical knowledge.
Most filmmakers know about this.
“… One thing, you may want to pay attention to the following, the process of American dramas is a little different from that of TV dramas in other countries, we pay a lot of attention to the rhythm, especially "The Wasteland", we have high hopes for this drama..."
The biggest difference between TV series and movies is that TV series rely more on stories, with a strong sense of rhythm, constantly shaking off the burden, and connecting one story to another.
Movies are different, many movies tell small stories, and most of the scenes need to rely on atmosphere precipitation.
"I understand... In this way, when I shoot, AMC is always welcome to come and watch. ”
……
In addition to the fixed monthly membership fee, the profit of cable TV stations in the production of American dramas is more about advertising placement.
Taking Mad Men as an example, why was this show able to make AMC completely gain a foothold?
In addition to the Emmys, it's more about making money!
"Mad Men" is a drama with a cost of up to $200 million in advertising placement, because it is about advertising!
In addition, there are some foreign exchange earnings from exports.
Frankly speaking, the dependence of American dramas on overseas markets is not as serious as that of Hollywood blockbusters, according to statistics, 60% of the revenue of Hollywood blockbusters comes from overseas markets!
The domestic market in the United States is enough for a well-made American drama to make a profit!
Ninety percent of the U.S. drama market is local.
So, he doesn't care about overseas evaluations, the more this is the case, the more they dare to shoot some large-scale, religious, yellow, bloody ... These are almost extinct in Hollywood blockbusters...
The average cost of a single episode of American dramas is as high as more than $2 million, which is sold to China, and the purchase price of online rights for solo dramas is $30,000 per episode, which accounts for a pitiful proportion.
From this point of view, it is actually quite rare for "Wasteland" to become popular in China.
At present, Huiwen and Fuji Xun are discussing the introduction of solo broadcasting, and it is estimated that a single episode will cost up to 100,000 US dollars...
After all, it is impossible for it to be broadcast simultaneously in China and the United States, and the attraction of American dramas is not as great as everyone thinks.
Video websites mainly rely on paid on-demand and advertising sponsorship to make money, and American dramas naturally do not have such a big advantage as domestic dramas.
At the beginning of March, Xu Hui took care of some personal matters and came to the filming crew of "Wasteland" in Louisiana.