Many actresses are willing to brave the cold and dress up cool to step on the red carpet of the Berlin Film Festival.

The reason is simple, no matter how much the Berlin Film Festival declines, it is also one of the three major film festivals in the world, and it has always had loyal fans, and there is no lack of media attention.

With attention, there is an opportunity to increase your value.

If the performance is a little better, there will be a lot of big-name sponsors inviting the platform.

The so-called platform is a period of inspection for the brand, and if the effect is not bad, the contract will be signed quickly...

Nowadays, there is a very important criterion for evaluating an actress's coffee position in the circle: the number of endorsements and the compulsion of endorsements!

Being able to cooperate with a first-line big name is the embodiment of forced qualification!

Of course, in later generations, this standard has changed, and first-line big brands are more willing to cooperate with traffic stars because of their ability to bring goods...

I don't know what Montblanc likes about Sister Yu, intellectual?

In short, during the Berlin Film Festival, Montblanc has invited Sister Yu to stand on the platform three times, and it is estimated that the time to become a spokesperson is almost up!

……

It's a bit sad to say, why did Xu Hui come from China with great fanfare, and he didn't even have a good year?

The reason is very simple, it is to sell films!

Movies of this genre "Su Yuan" can't sell at the box office in China at all!

Xu Hui's idea can sell 20 million, even if it is a face-saving audience!

Indeed, in the original time and space, the Korean box office of "Su Yuan" only had more than 2 million viewers, which was twice as bad as "The Melting Pot" with the same theme!

is mainly due to the limitation of the subject matter, as well as the viewing quality of the existing audience.

Fundamentally speaking, "Su Yuan" belongs to a realistic movie, and realistic movies are clearly unpopular!

Especially after Hollywood commercial blockbusters entered the domestic market, the audience has become accustomed to Hollywood-style commercial films, and is unwilling to accept the education of domestic realistic films...

In the contemporary era where fast food culture is prevalent, more people watch movies only for "entertainment", and they suddenly feel obscure in the face of slightly in-depth topics, and bluntly say that they "don't understand" and don't want to watch them, plus such films have a unique rhythm and expression, which is different from ordinary popcorn movies with fierce ups and downs, which is an important reason why literary genres and realistic dramas are gradually moving away from mainstream audiences and dismal box office.

Even in 2018, when many people say that word-of-mouth determines the box office of movies, the box office of "Carnival" is only 22 million, if it doesn't happen to encounter the three-color incident, it is estimated that the box office will be less!

There are too many profound themes, and the audience really can't like it!

The theme of "Su Yuan" is surprisingly consistent with "Carnival", if such a movie can get a high box office, unless the cinema gives a full schedule...

It's impossible!

The fundamental principle of cinema scheduling is that movies can make money!

Xu Hui is ready to use "Su Yuan" as the first shot of the literary theater, but he still has no bottom in his heart, after all, it is 2013, and the movie is still the box office king!

In China, countless film companies have taken "Thai Embarrassment" as a case study, hoping to find the reason for the box office success of this low-budget comedy, and a bunch of filmmakers have also learned some Xu Guangtou, hoping to get a little bit of his skills...

Following the trend is the norm in the film industry!

At this time, Xu Hui and his Huiwen went against the market and began to promote what 'filmmakers should have their own conscience and sense of social responsibility...'

Stop it!

Many literary films are very few prominent at the domestic box office, but they have also obtained good commercial benefits by selling overseas copyrights. In fact, for literary and artistic films with relatively small investment, the proportion of commercial appeal cannot exceed their own investment, which is in line with the laws of the market.

Of course, many masters who have made literary films all their lives have an interesting saying: 'If you make movies to make money for yourself, then the world will not develop much.' My life is simple and I don't need money that much...'

……

Dieter Koslick, chairman of the Berlin Film Festival, likes Chinese films very much, or rather, the Berlin Film Festival is full of good feelings about China!

Lao Zhang's "Red Sorghum" took off in Berlin and then influenced a generation!

Chief Jia's "Xiao Wu" was also unearthed at the Berlin Film Festival!

The selection of films at the Berlin Film Festival is in charge of the Youth Forum, which has been in charge of the Youth Forum since 02 and has a 'Focus on China' section every year!

The film festival is coming to a close, and the closing ceremony is very... It's bleak, compared to the much-anticipated opening ceremony...

After all, there are really no big-name stars in the main competition unit of this year's Berlin Film Festival - except for Matt's cute "Promised Land", unfortunately, the cute didn't come...

But it was still very lively, with a bunch of reporters crowded on the right side of the red carpet, with long guns and short guns aimed at a somewhat famous star.

Like the Cannes Film Festival, the Berlinale awards ceremony is concentrated at the Palais du Cinéma, which is already filled with filmmakers from all over the world.

Everyone greeted each other warmly.

Koslick squeezed out of the crowd and said to Xu Hui very enthusiastically: "Xu, thank you for bringing us "Su Yuan"!"

“… That's what we're supposed to do!"

Xu Hui hurriedly stood up.

The old man is over 60 years old and has been committed to promoting independent films around the world, if nothing else, this open-mindedness alone is enough to make people admire!

"I want to tell you that the doors of the Berlinale will always be open to Chinese films, and I hope to see more young directors come here with their literary and artistic works, and Berlin will be a stage for them to show themselves!"

"Thank you, I will tell all domestic filmmakers this sentence!"

Although many people say that the reason why foreign film festivals like Chinese independent films is because they are willing to expose the dirty mess of the motherland, sell the dark side of China, and flatter the Western value system.

Xu Hui thinks so too!

However, when I actually arrived at the film festival, most of the movies I saw were like this, including "The Promised Land", which revealed the US natural gas leak...

How do you say this?

The audacity of the so-called independent film lies either in the subject matter or in the theme of expression.

The brain hole is not big, what independent movie do you play?

“… Good films are hard to come by, especially in this day and age, and the Berlinale is not as influential as Cannes, so I hope you can bring a piece of your own when you come next year!"

"You're serious, but I'll try!"

Xu Hui smiled and nodded.

"Cinema Paradiso" is not in time for this year's Berlin Film Festival.

Simply, bring "Life is Beautiful" next year!

"You sit down first, I'll go and say hello to the others. ”

Dieter Koslick patted Xu Hui on the shoulder again, turned around and walked towards the other person.

Joseph Gordon-Levitt.

With his first self-directed and self-starred film "Don Juan", he also appeared at the Berlin Film Festival, and he was the biggest big name at the closing ceremony...

Xu Hui only glanced at it, and then turned his attention to the wave of people who followed closely...