On May 30th, the traditional June 1st file will release a bunch of messy domestic animation movies as usual, such as "Submarine Story", "Sinbad's Adventure", "The Wizard of Wonderland" and the like, wanting to earn some children's pocket money.

To be honest, before the release of "The Return of the Great Sage" in 2015, domestic animation had been very sluggish.

The animation industry is different from ordinary film production, and the cycle of a masterpiece usually takes three to five years, and this is when the team is relatively mature.

Because, if you want to make anime, you must at least know how to design and render, and you need to be proficient in a lot of software!

Unlike ordinary filmmaking, that thing can be shot with that phone!

The animation industry is an industry with a fairly high entry threshold, which requires considerable capital and manpower investment, a long production cycle, and high technical requirements, which is also one of the reasons why it is difficult for domestic animated films to produce excellent works.

Take "The Return of the Great Sage" as an example, even though Huiwen started to spend money on production three years ago, the efficiency still can't go up - if you want to make high-quality products, then you can only consume time!

The data shows that the age of the moviegoers of "The Return of the Great Sage" is concentrated around 25 years old, which means that the audience has long accepted the fact that "animation movies are not only for children", but we have been lacking works in this area, and most of the animation works shown on the market are young age animation works, so there will be a perception of this aspect!

Domestic anime such as "Submarine Story" will be released together with "Life is Beautiful", and there will basically be no possibility of overlapping movie-watching.

By the way, just one day before the release of "Beautiful Life", "Eavesdropping 3" was released!

……

The "Eavesdropping" series can be regarded as a series jointly created by Mak Zhaohui and Zhuang Wenqiang, which is almost called a series produced by Shanghai Hong Kong films.

These two can be regarded as the only rookie directors who can be called big IP in the post-Hong Kong film era.

In 2009, the first part of the "Eavesdropping" series was released and won a box office result of 90 million yuan.

This result is very good, you must know that the twentieth place in the mainland box office that year was "Eavesdropping", Liu Qingyun, Gu Tianyu, and Wu Yan are not particularly capable of carrying the box office.

The most important thing is that the first part of "Eavesdropping" has a good reputation.

So, naturally, "Eavesdropping 2" came into being!

The cumulative box office exceeded 200 million, both word-of-mouth and box office set a new high for Mak Zhaohui and Zhuang Wenqiang's films.

After three years, "Eavesdropping 3" is about to meet everyone...

And this time he is obviously ambitious, it can be seen from the choice of actors, in addition to the Iron Triangle: Liu Qingyun, Gu Tianyu, Wu Yan Group, Brother Xun, Ye Xuan, Huang Lei, and even invited Wu Mengda.

Just like the production company Bona said, the sword is a billion!

According to the opinion of a group of blind film critics with closed glasses: "Eavesdropping 3" chooses the rather complicated story of the real estate business war of the original inhabitants of Hong Kong's New Territories as the background, and multiple forces are intertwined to carry out commercial killings in the New Territories. With the unique controversial land concept of "Ding Quan", it cuts into the multi-line entanglement of business enmities, which is enjoyable to watch, and more than 3/4 of the whole film needs to be watched carefully with brain power, and it is easy to keep up with the development of the plot if you relax a little. ’

What else do you say, 'Most netizens commented that this is a very brain-burning work!'

Oh my God, are you confusing 'brain-burning' with 'can't read'?

"Inception" is called brain-burning, and you need to concentrate on watching the movie;

"Ace Teases Ace", "Jue Trace", and "The Ferryman" are called incomprehensible!

I'm sorry, but the word 'brain-burning' is too advanced, and it's generally used in the context of works of conscience...

Obviously, "Eavesdropping 3", the two of Maizhuang played badly!

The director wanted to play with feelings, so he built a super-large pattern, but in the end, he couldn't hold back, a group of people drove a car, collided with each other, and the good guys and bad guys were killed and pulled down together.

After he was killed, he had to get a Wu Yan group to farm in the field, and then wait for Brother Xun's bridge...

As for the professional approach, or from the screenwriter's point of view, "Eavesdropping 3" is obviously a failure, in short, all the characters do without motives, and the feeling is 'the director told me to kill, I will kill, and the director let me die, I am a dead man...'

It's probably because there are too many celebrities invited, so everyone has to show their faces, so it's like a chorus, and this chorus can't line up yet... So there is no meticulous portrayal of an impressive character.

In the original time and space, the box office of "Eavesdropping 3" was not very good, not only failed to break one billion as expected, but almost failed to recover the investment!

The box office of 300 million, if it is not for the good sales of foreign copyrights, it is estimated that it will not be enough to return the cost.

This is also the reason why "Eavesdropping 4" did not come out later...

There is also a Hollywood blockbuster "X-Men: Future Past", but that film has been in theaters for a week, and the popularity is almost there!

Therefore, the schedule of "Beautiful Life" is still very good.

……

On the day of the release, Huiwen did not do the premiere event - the popularity of the Palme d'Or was enough!

only held a press conference, and the reporter asked about the box office expectations of "Beautiful Life", Xu Hui replied very seriously: "I think it should be able to exceed 500 million, the quality is definitely not bad, but there are not too many marketable things, so the box office will not be too high." ”

I underestimated my box office appeal, or the influence of the Palme d'Or.

On the day of the premiere, the theater chain gave 52% of the film schedule, and directly won the box office result of 95 million!

Word of mouth exploded!

The Douban score is as high as 9.8 points...

"Maybe it's the greatest comedy I've ever seen. ”

"I thought that such a wise man, after those few gunshots, would have come out and continue to say to his wife, 'Hold the hand of the son and grow old with the son'..."

"I really want to scold Xu Hui now, do you call this a comedy?"

Of course, there are also many viewers who understand the reason why Xu Hui said that 'the box office will not be too high': "Similar movies never dare to watch it a second time, the war is too cruel." This film has family affection, with superficial beauty and humor, and I can't bear it at all..."

Yes, "Life is Beautiful" is a relatively cruel story, although it is presented in a comedic way as much as possible, but it is still a tragedy after all!

Watching a movie, rushing is to relax!

On the evening of May 31, the second day after the release of "Beautiful Life", the single-day box office was reported to be 110 million, and the cumulative box office exceeded 200 million after two days of release, Xu Hui wrote a paragraph on Weibo.

"When I made this movie, I mainly felt that our generation's attitude towards life was too poor, and our father grew up in an era where there was absolutely no environment like ours. Although the story of "Life is Beautiful" is fictional, the background is real! Life is Beautiful is an attitude, and I always believe that 'life is not perfect but it is still beautiful'. ”