Chapter Ninety-Seven: Propaganda

Lao Wang is a very hung man!

It's not just because he has a son named Xu Hui... No, it should be the son of Wang Si Onion, the Discipline Inspection Commission of the entertainment industry...

It's not just because he left behind a wise saying like 'set a small goal and earn him 100 million first'.

It's because he's a big guy with lofty ambitions!

Entering an industry has one goal, either to be the first in China or the first in the world - Lao Wang Si Onion Daddy!

In May 2012, Wanda announced the acquisition of AMC Cinemas!

This marks the beginning of Wanda's globalization strategy.

Of course, also in order to get the license - the right to distribute imported films!

According to the TO memo regulations, the number of domestic blockbusters introduced every year has increased by 14, that is, 34 blockbusters!

There are rumors in the industry that the Film Bureau may issue a third additional import film distribution license...

Until 2018, when Xu Hui was reborn, I had never heard of any film company that had the right to distribute imported blockbusters except China Film and Huaying!

Hehe, in vain ...

Of course, after the acquisition of AMC Cinemas, although Wanda made it clear that 'whether to enter Chinese films, what films, and how many films to enter, it is up to AMC management to decide for themselves according to American industry rules and market demand, and Wanda Group will not interfere. ’

But he also added: "For movies with acceptable content shot in China, of course we will do more promotion..."

The release of "Dragon Gate Flying Armor" in North America, thanks to the support of Wanda...

It's strange that Wanda didn't say anything.

It seems that Da Tiantian is finally going to appear in Pao Hui's movie...

……

In the first half of 2012, Xu Hui's personal worth was stable at 21 billion yuan, which was basically 28% of the equity of Huiwen Tianxia owned by him, no, now it is only 27%...

There is a gratifying thing, in addition to making movies every day, Xu Hui finally made a big deal!

He bought a well-run ranch in Montana, USA, covering about 2,000 hectares, and spent him 15 million dollars!

The purpose of buying a ranch is very clear, in order to cultivate the wildness of his son, or the wildness of his daughter...

Yang Xiaohu traveled to North America in mid-June, accompanied by Xu's mother.

Before leaving, he called Pao Hui and told him that he was going to North America to give birth and resigned from "Little Times".

Xu Hui expressed his satisfaction and made a promise to make the most suitable comeback work for her...

It always feels like it's a little too much for Yang Xiaohu, and there is no other role except for the daily black wave.

However, is there any work that is suitable for actors who are not very good at acting and can keep their mouths shut throughout the whole process?

Forget it, I don't want to think about it for the time being...

Yang Xiaohu resigned from "Little Times", Lay's and Guo Jing couldn't figure it out, the four heroines of "Little Times" were decided on one, that is, Yang Xiaohu, why did he resign, do you plan to miscarry?

Huiwen Tianxia lent a hand, and Zhang Ai and Gu Lina were pushed out by their respective agents.

……

On July 6, Xu Hui arrived in the capital, without delay, and went directly to the propaganda site of "Search".

It's already two o'clock in the afternoon...

Brother Chen Kai doesn't know much about the so-called Internet media, and he is unwilling to contact netizens too much, so the propaganda routine of "Search" is very old-fashioned.

Media conferences, film critics' pitches, and then three rounds of screenings...

Most of the domestic films with this series of fixed processes will be done before the release, but Chen Kaige obviously got the wrong direction, he seems to focus his publicity on the filmmakers in the industry, and he has to force them to say 'You are awesome', 'You are the best in the world', 'Zhang Yimou is a green onion compared to you...'

Speechless, isn't the most important thing in theatrical movies the audience's intuitive feelings?

Counting on these filmmakers to help wave the flag and shout is over?

"The Ferryman" specially invited half of the artists in the entertainment industry to help stand in line, isn't the effect like that...

In addition to these, there are a bunch of interviews.

originally wanted to arrange a wave of hype about the relationship between Xu Hui and Ya Yi, after all, the relationship between the two of them was clear to the entire crew.

Pao Hui decisively refused, without him, he didn't want to face the Shura Field again!

Thinking of Yang Xiaohu holding the child and pointing at him and scolding, he felt a chill down his spine...

The only bright spot outside the fixed routine should be regarded as the propaganda of the National People's Congress.

With the influence of the university itself, the promotion of movies is a new trend after 10 years, sorry, this trend is also driven by the gun...

Xu Hui looked at the invitation list, there was no Zhao Baozi, and he thought about whether to arrange for her to enter the venue, and then come to a wave of 'forced to leave by the school' routine?

It's all for movie promotion!

It's a pity that Baozi has been busy promoting "The Legend of Lu Zhen" these days, and he has no time to come to the capital...

Brother Chen Kai is not Feng Xiaogang after all, not because there are only 20% of the films in the film, all kinds of tearing...

If he really published a letter on Weibo: Ye Lanqiu's letter to major theaters, maybe it can really attract attention!

In fact, the topic of "Search" is enough!

Xu Hui, the first movie starring the No. 1 idol of the country, directed by Brother Chen Kai!

Even if this gimmick is enough to make many Xu Hui's fans happy, after all, Xu Hui has not appeared on the big screen for a long time.

But no one dares to guarantee the box office results of "Search", after all, Lao Chen has missed N times...

……

The topic of discussion was the gap between Chinese and American films, and the difference between traditional directors and new directors.

The first topic is because in the first half of the year, imported blockbusters were too ferocious, and "Dragon Gate Flying Armor" and "Painted Skin 2" were not enough to be a fig leaf...

The second topic is because Xu Hui and Chen Kaige just represent two different types of filmmakers!

Brother Chen Kai held the microphone and started talking about the film industry system in China and the United States, and then talked about the cost.

In short, in his opinion, it seems that imported blockbusters can beat domestic movies completely because they are awesome!

No mention of domestic filmmakers.

Also, the seniors may be out of the mentality of protecting domestic filmmakers, and he is embarrassed to criticize.

Xu Hui is different, he is famous in his own right!

Pick up the topic: "... Director Chen just talked about the film industry, this is the external condition, after all, we are decades behind, in fact, in my opinion, the most internal reason is because of the mentality! We casually flipped through the list of domestic films in the first half of the year, and we can clearly find that these works are completely fooling the audience, and they don't put making movies for the audience in the first place at all! In the past, it might have been okay to do this, because everyone did it, but with comparison, it's different, with Hollywood movies, the audience is not stupid, so they don't want to eat junk food anymore..."

Brother Chen Kai was slightly stunned.

This is the first time he has seen Xu Hui with his own eyes...

The host seems to have a different opinion: "But "Saidek Balai" and "Embroidered Spring Knife 2" are both works with a good reputation, and these two movies have not received support from the audience, and the box office of the former has not even exceeded 20 million..."

“… In fact, in essence, the series of "Embroidered Spring Knife" is an experimental martial arts film, which is relatively personal, it is a very niche work, and it can recover the cost, which has already shown that the audience is diversified, as for "Sedek Balai", the box office of that movie is not high, I think it is normal, what is abnormal is why there are so many multimedia analyses of a Taiwanese film that fails at the box office in the mainland? China is so big, cultural differences are inevitable, movies are essentially culture, not to say that if it sells well in Taiwan, it will definitely sell well in the mainland!"