All the advertisers are very happy these days, and the ads have been selling like crazy. The pen "Fun" Pavilion www.biquge.info even some relatively small impurities of the newspaper have been harvested. The homepage of LeTV Video was bought by Damon and Smith for an advertising space, and the homepage of the film and television section was bought by Zhang Mou's Xingchen Movie for an advertising space.

Every day the newspaper news is about the pomp and circumstance of the film, and some advertisements have been quietly replaced by movie commercials. Everywhere you go, you'll find movie ads. In fact, the most shameless thing is Luo Yu's advertisement,The pop-up window of LETV video covers the entire LETV,Even in the promotion of "1979", the advertisement of "Crazy Stone" will pop up。

"The Past Years" gave the Chinese people a certain amount of confidence, and other cannon fodder movies were not willing to be abandoned like this, so they organized some water armies to start hacking two foreign movies. Now the Internet is full of posts about some black movies, of course, Damon and Smith are not to be outdone, so the box office war started from the Internet first.

On the fifth day, "Hellbringer" had a box office of 60 million and still maintained the first place. "1979" was 48.9 million, and the box office rebounded after publicity, and the box office of "Past Years" was 52.1 million.

"Crazy Stone" 4.25 million

……

Yu Dong secretly signed up for 2,500 screens, plus the original 900, "Crazy Stone" will have 3,400 screens next week. Now that Brother Pictures has once again taken out 5 million to start promoting in the new screen area, Li Yong's publicity plan has been quietly launched, waiting for the moment of the fatal blow.

Yu Dong finally got 500 screens each from the two theater giants of Huaying and Dream. Luo Yu took a look at their theater releases, most of them are concentrated in developed coastal areas or provincial capitals, and the locations are all prime areas.

Luo Yu sighed with emotion, "It's really a giant, 1,000 screens can be worth 1,300 screens of others."

Yu Dongdao: "If "Crazy Stone" does well, it should be able to win hundreds of screens. In fact, after a week of box office wars, several films have already shown weakness, and their box office is completely supported by strong publicity. Once they fall, it's our chance."

Luo Yu pouted and said, "The premise is that our movies can stand the test."

"So we need to get the publicity in place. I'm relieved about the movie, and I'll watch the publicity now. Li Yong has already gone to prepare, let's look at Monday's box office and use the data to speak."

In the past first week, "Hellbringer" won the weekly championship with a box office of 398 million.

"1979" won the runner-up with 309 million.

"Past Years" ranked third with 306 million.

"Flowing Years" has a box office of 28 million and ranks fourth.

"Crazy Stone" box office 25.68 million.

……

The only ones who barely survived in the gap between the three blockbusters were "Crazy Stone" and "Flowing Years". However, the difference is that the former is still strong, and the box office remains around 4 million. And the latter was okay in the first two days, but the box office in the back is falling day by day, and there will only be 1,000 screens next week.

Everything was quietly laid out, and the lights were still shining on Sunday night. This time, the focus is on market research and data analysis in the two major cinema areas.

At half past twelve, Luo Yu looked at the information in his hand and was a little excited.

Yu Dong laughed and said, "It looks like the results are good, it depends on tomorrow's box office"!

Luo Yu also breathed a sigh of relief, "I will start acting after the box office comes out tomorrow."

The box office of the second day was a big surprise, and a dark horse finally appeared.

"Hellbringer" box office 50 million, "1979" box office 40.43 million, "Past Years" 43.52 million.

"Crazy Stone" 21.3 million.

Now all the media are focusing on this movie that costs 3 million to shoot. After some reporters conducted in-depth investigation and understanding, "Crazy Stone" began to have 900 screens, and the box office reached 25.68 million in a week. Surprisingly, in the second week, their screens suddenly increased to 3,400, and the box office also reached 21.3 million in one day.

Many people suddenly realized, and some people even scolded Brother Pictures for being despicable and shameless, and actually took advantage of the war of the three movies to secretly accumulate strength and get such a high box office.

The media is the most undisciplined, and when they saw that "Crazy Stone" had news to dig up, everyone rushed up and began to dig out the inside story of the movie.

Some reports that "Crazy Stone" cost 3 million to shoot and 15 million to publicize. Now the total box office has reached 46.98 million, and the cost has basically been recovered, and the following ones are all earned. Director Luo Yu once again used small-budget films to pry open the door of the movie and snatch food from the hands of blockbusters.

Other media interviewed audiences who had watched the movie, and they were surprised to find that the audience had a very good evaluation of "Crazy Stone", and the reason why the movie survived in the cracks of the blockbuster is the reputation of the movie.

……

"Crazy Stone" became popular, and the media began to turn their attention to this low-budget comedy. Because the previous week had been covering the war between blockbusters, the audience was already weak. There happened to be such a dark horse popping up, and of course the media should seize the opportunity to hype it up.

Brother Pictures

Yu Dong said in high spirits: "Next week, I will strive for another 2,000 screens, I believe that those vampires will definitely give us some screens when they see the potential of the movie." ”

Luo Yu worried, "It's very difficult, it's good for us to keep the current screen." There are also new movies coming in next week, and although there are no blockbusters, now that the market is hot, it's a good time to add in and make money. ”

Yu Dong said to Li Yongdao, "What suggestions"!

Li Yong thought for a moment, "Our plan should have been launched, but it will take two days to stir it up." Now that the Yindu cinema chain has begun to weaken, I don't think there is any need to publicize it, because this theater chain is the most thorough in our publicity. Now promote the screens of the two major cinema chains of Dream and Huaying, and wait for our follow-up. ”

Yu Dong waved his hand and said, "Okay, that's it! Lao Li, you work harder, it's an extraordinary time, as long as we succeed this time, then our road in the future will be much easier!"

Li Yong said: "Actually, I have arranged all the publicity, and there is no major problem. The two CEOs can rest assured"!

The next day's box office once again confirmed the power of Crazy Stone.

"Hellbringer" 40 million, "1979" 35 million, "Old Years" 38 million.

"Crazy Stone" 26.64 million.

After yesterday's media hype, the box office of "Crazy Stone" reached 26.64 million at once. This finally confirmed the strength of the dark horse of the movie. Now that Luo Yu is a director, he is popular, and his cameo in the movie has been dug up by fans and has become the object of people's pastime. Huang Bo and several other actors who are not famous are also popular.

What is the most popular now is "I will give you lungs"!