Regarding Feng Jianxiong's shocking remarks just now, everyone quickly figured it out in their hearts.

Especially the technical men who know how to do it, they all know how much the run-in, closed beta, internal testing and other links slow down the game development process.

If the cycle of these tests and bug fixes can be greatly shortened, it is indeed possible to cut the total development cycle in half if the early test environment is directly handed over to the consumer, and the log data is forcibly captured regardless of the consumer's privacy.

It's just that this trick is too shameless, and no one has ever dared to think of the birth of the domestic Internet industry for so many years.

To put it mildly, even brutes like Ma Teng or Zhou Hongyi who are shameless don't dare to risk this kind of disapproval in the world.

But Feng Jianxiong thought about it.

First, he was involved in a specific sub-industry that did not exist before.

Secondly, the shell of the company he is currently running a mine is worthless, and his face is not even better.

There were other clever factors that allowed him to try this.

Dong Jie and Liu Yu are more thoughtful in the technical team.

It is also the most difficult to be directly brainwashed by the company's CEO or major shareholders.

In the face of Feng Jianxiong's unbelievable radicalism, they are still racking their brains to investigate possible problems and loopholes in the boss's arrangement.

In contrast, the other technical executive-level backbones seem to have been so shocked that they are ready to give up independent thinking and listen to high-level debates, and then they will follow the side that wins the final debate.

Dong Jie combined his qualifications in NetEase and Duo Play to finally find a problem in game operation.

"Feng Dong, you said that the shell of the company that is going to be launched to operate garbage at the moment is not worth much, I admit it. You say we don't have a face yet, and I admit it. However, if potential consumers are disgusted by the first product of their kind in the industry, maybe they won't try it again a few months later when a good product comes out with a really good gaming experience.

After the three milk powder incidents were dumped, it was not only the three milk powder itself that was damaged, but the reputation and market confidence of the entire domestic dairy industry were hit hard! Now we are the leader of this unknown field, and we will not be counterattacked if we smash the signboard of the entire industry ourselves?

I don't say nothing.,Just give an example around me.,I bought a Xiaomi sweeping robot this year that claims to learn big data pathfinding,But the wayfinding and intelligent bypass collision avoidance are really bad!The infrared probe can only detect the wall、When encountering a threshold below 5 centimeters, there will be a blind spot that will be stunned and crash into it;Finding the path along the wall is stupid and stumbling,When you encounter a curtain hanging on the ground, you either dare not cross,Or the procedure is completely chaotic——

After I have used this kind of thing, I don't think that I can forgive them because I think that 'because the first generation of data-based learning robot vacuum cleaners has only been launched, and it is still a guinea pig, so it is not intelligent', and the wine will get better in a year or two after having feedback. We will only choose 'what garbage, I don't need a robot vacuum cleaner anymore, unless one day most people in society start using robot vacuums, I will follow the trend again, and I will no longer be a guinea pig for black-hearted capitalists'. And, I believe I'm not alone, and it should be a common psychology for any consumer. Once consumers' confidence in a sub-sector is lost, it is difficult to regain it. ”

Dong Jie's words can be said to be reasonable and well-founded, and they are worthy of being mixed up in NetEase Dafa, a technical man can say a set of visions.

Even Zhou Tianyin felt a little sad and sympathetic when he heard it.

"In addition, if you want a sufficient number of free users to be guinea pigs in a short period of time, the cost of advertising investment should not be low, right?" This is Liu Yu's point of view, he thinks that the strategy is not as high-level as Dong Jie, so he just thinks at the executive level and puts forward some small suggestions.

It's a pity that Feng Jianxiong once again everyone's brains.

He said contemptuously: "This shows that your thinking is bound by the pre-big data era - do you think that the advertising on our N station is as non-technical as Youku last year or even the year before last? No matter what user clicks in, it is possible to see the same advertisement, that is, the advertisement placed by the advertiser with the highest bid? We will not classify people according to whether the user is a member, whether he usually has money, whether he has online payment habits, and behavioral data?

If you can't even push the spicy chicken version of the advertisement to the locust zombies who will not make money on the Internet for the rest of their lives, and just want to take advantage of prostitution, and then push it to real potential consumers with consumption potential after it is perfected, we are still mixing yarn in this industry?"

"This ...... What do you mean?"

"Uh...... It seems to be somewhat understood. Indeed, there are so many Internet advertising media in China at present, and the station can indeed be improved if it is willing......"

Dong Jie and Liu Yu were shocked, and immediately began to whisper.

And Zhou Tianyin couldn't keep up with the train of thought a little, after all, she was born as a liberal arts student.

However, her biggest advantage is that she can ask without shame, and if she doesn't understand, she can ask Feng Jianxiong directly, and there is no problem of being embarrassed or underestimated by the boss.

Feng Jianxiong explained a few words softly, and she understood.

In the Internet advertising market, the web advertising intermediaries represented by Google and Du Niang are actually the first to make careful calculations in technology and carry out user classification and delivery.

Therefore, when many people go online, they begin to find that different computers open the same web page with the same URL, and the ads displayed on it are different.

On the computers of people who often search for yellow content, the side seams of those stations are all erotic ad links, and those who are serious business people open the same web page in their computer browsers, and maybe it is Ahri Baba's serious business purchase advertisement.

The reason for this is that the advertising fee for web ads is generated in the unit of valid clicks. That is, even if the user opens a certain web page, but does not click on the ad, then the website owner will not have advertising fee income, and Google or Du Niang will not receive intermediary fees.

AS A RESULT, INTERNET WEB ADVERTISING INTERMEDIARIES SUCH AS GOOGLE AND DU NIANG CANNOT SIMPLY POST THE ADVERTISER'S ADS WITH THE MOST EXPENSIVE UNIT PRICE ON ALL WEBSITES, BUT ALSO HAVE TO CONSIDER "WHETHER THE USER IS LIKELY TO BE INTERESTED IN THIS CONTENT", AND THEN COMPREHENSIVELY WEIGH THE OVERALL BENEFIT WEIGHT, AND THEN ALLOCATE JAVA-SCRIPT AD SPACE.

Of course, the early Google ADSENSE system was only divided according to simple dimensions such as geography and user classification, which was still very far from the later (that is, 09 years) "big data analysis delivery".

HOWEVER, COMPARED TO ORDINARY WEB ADS, THE CLASSIFIED DELIVERY TECHNOLOGY OF THE ONLINE VIDEO ADVERTISING INDUSTRY HAS ALWAYS BEEN VERY POOR - FIRST OF ALL, AMERICANS' YOUTUBE HAS NOT HAD BUNDLED ROLL ADS FOR MANY YEARS, SO AMERICANS WILL NOT DEVELOP THIS TECHNOLOGY. Secondly, although domestic Youku and Tudou have also started to place patch ads like N stations, the billing method of video roll ads is different from that of web ads——

Video in-roll ads are not charged for "being effectively clicked", but advertisers have to pay as long as the user has seen it.

Moreover, in the early days, users were not allowed to fork out the roll ads, and since they wanted to watch free pirated videos, they had to obediently watch the ads first.

Therefore, this kind of "how much users absorb from the advertisement, whether they are willing to watch it" and the model that cannot be assessed, resulting in the video website owner does not need to carefully serve the user classification like the web website owner - anyway, no matter what the advertisement is, it can force the user to watch it, what else do I bother to classify?

This is also the reason why everyone later felt that video website advertisements were particularly annoying - some users think, I obviously analyze from behavioral big data, I am a person who never plays games, you show me 10,000 times "play blue moon" ads I can't get into the pit, why do you still have to take the trouble to show me the 10,000th and first time? Isn't this a waste of advertisers' advertising dollars, completely ignoring the actual publicity effect?

If I had crossed out the Blue Moon dozens of times on the Ranger Network and the Nomad Starry Sky, I would have changed it to other "in case I might be interested" advertising content, right?

Everything is a profit-driven behavior model.

However, Feng Jianxiong's N station now wants to disbelieve in an evil again.

When Youku and Tudou are still operating and operating on the behavior model of "Anyway, all users of patch ads have to read it from beginning to end, so I don't need to use big data analysis technology to transform my placement, just stare at the most expensive ads and put them to users".

Feng Jianxiong, however, has already planned to put "users can click on the forked ads after watching 6 seconds of ads" and "charge for advertisers to grade, for the crossed-out patch ads, we only charge half the original price of the advertising fee." However, for the customer who has the opportunity to fork off, but he is full of interest to read all the advertisements, we charge double the advertising fee according to the original price" These two innovative models are carried out.

First, he believes that advertisers will eventually find that this advertising model is more profitable, because a consumer who is willing to continue to be happy to read the ad when he has the opportunity to fork it out will definitely have a better publicity effect than being forced to watch it five or ten times. Second, this is also to force yourself, so that Station N can walk in the forefront of the technology of placing patch ads based on user big data classification, and realize another corner to catch up with Youku and Tudou lying on the credit book.

In the future, once an industry practice is formed, it can also carry a handle.

In this way, when combined with the operation and promotion of web games, a new possibility emerges: when recommending semi-finished rotten goods to some users, it is possible that we know that these people are locusts and zombies, and it is impossible to make money online for 10,000 years, and we will not buy genuine spicy chicken. Moreover, these people should have almost no intersection with the target paying group of our future 'legendary hegemony' in real life. They just want to try to play the free game, and once they find that it is too bad and want to scold the street, their scolding has no channel to reach the ears of our future target group.

We use big data to form a division of public opinion in this society, and people from the two planes will never contact and understand each other, so it doesn't matter how bad the reputation of the page game is in the valueless plane, and it doesn't matter how bad the confidence of the entire industry is, everything can be controlled and closed in a small white trash can. And this,That's what Youku's ancient boss can't understand.,It's also where investors in other page game companies can't understand.,I understand.,I can squeeze out more of the value.。 ”