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Zhengxin's conference room was still too small, and when people from the three departments came to have a meeting, they filled the document room to the brim.

Audi's marketing department has just been established, and Zhengxin's market research business has been carried out by the operation department. However, in the face of an increasingly complex and changeable market environment, Anning deliberately organized manpower and set up a separate team in Audi's business to be responsible for this part.

Li Fanyu suddenly held a meeting to analyze the current automobile market, and everyone felt a little inexplicable.

The company's latest model, the A6, has just rolled off the assembly line and is on the rise in sales. It is said that the core task at this stage is to do a good job of this model and strive for the greatest sales and influence.

But looking at what Mr. Li means now, this is another way to develop a new car?

Therefore, Huang Qi, as the person in charge of the Audi brand, asked questions on the spot: "Mr. Li, the sales of A6 have not stabilized and are still on the rise." The company's current energy is focused here, and if you want to launch a new model at this juncture, I'm afraid the company can't allocate manpower. ”

Li Fanyu knew her worries, but now her predicament was a lack of money. A6 becoming an official car is already a nail in the coffin, and this matter is the biggest booster for A6.

Moreover, in the previous phone call with Xue Yaoguo, Li Fanyu learned that Guangqi's sales network has now been basically laid. As soon as a month, you can reach an alliance with Zhengxin. At that time, Zhengxin has another strong sales channel.

To put it bluntly, as long as the people who work in the company are not a group of dry meals. As long as the sales work is done well, it is impossible for sales not to explode.

As a person with two time and space knowledge, I still have some confidence in A6 Li Fanyu.

And for the difficulty of manpower distribution that Huang Qi said, Li Fanyu is not a problem at all.

Because, he didn't want to use the company to design and produce the next new car at all. My own X super production line has been idle for a long time.

For the next model, his purpose is very clear: not to have much influence, not to seek to achieve cumulative sales. I just want to play short-term and make a lot of money!

Therefore, the best way is to use the X production line to make a car that can be quickly accepted by the market.

Then, circle the money!

So you see, the goal of this product has always been very clear.

Li Fanyu crossed his hands, looked at Huang Qi who stood up, and nodded slightly: "I know what you said, I just want to understand the current market." Everyone can speak freely, and if you have any ideas, you don't have to worry about the current situation of the company. ”

With his explanation, everyone relaxed.

This is a good atmosphere, since there is no need to consider the company's production status and manpower allocation, then what else can not be said.

As the saying goes, if we don't talk about the market for the purpose of production, we are bragging.

"Mr. Li, I am Huang Lixin from the Audi Marketing Department. I think that our company's current model is still too simple, and we should advance to the SUV market, which is currently hot, and launch a model with a price of between 250,000 and 400,000 yuan, which can meet both off-road and urban road conditions. ”

Li Fanyu nodded and silently remembered the name. The young man has a future, and his vision is very accurate.

At present, the SUV market can be called a big fire. China is vast and geographically complex. In addition, the traffic environment in various regions is also uneven, so the market is very popular for SUV models that can withstand a variety of road conditions, and various brands have recently set their sights on this area. Even Guangqi, which has just embarked on the road of independence, the first model is aimed at this piece, and its popularity can be seen.

Although in the last two or three years, SUV models have been released one after another, but the market does not seem to have turned into a red sea because of strong competition. Almost every model, has achieved good results.

If it weren't for the coincidental knowledge of the demand for government leaders' administrative vehicles, the A6 came out ahead of schedule. In fact, Li Fanyu plans to take out the Q5 to enter the SUV market and kill the prestige of those foreign brands.

But for the current situation, SUVs are a bit inappropriate.

Yes, from a long-term point of view, the Q5 can carry a banner for Zhengxin Audi in terms of platform continuation and model diversification. But what do you say about the Q5 car......

Well... Not explosive enough!

The situation that Li Fanyu is facing now is actually the same as buying stocks; Q5 is like a stock that is bound to make money, but the rise is steady and slow. If you hold it for a long time, you will definitely be able to make a good profit. But what he wants now is a stock that can skyrocket in the short term and bring him huge profits.

So this idea was passed by Li Fanyu after a little consideration.

Huang Lixin saw that he didn't say anything, so he could only sit back in the chair with a little disappointment.

But soon, someone stood up and said what they thought.

"Mr. Li, I think our Audi is now positioned as a quasi-luxury. If we can expand the scale of production in the future, we can make a real luxury sedan to enhance our brand value and brand influence. As you know, at present, our national brand gives people a consistent impression that it is either low-end or involuntarily backward. If we can develop a top-of-the-line luxury car similar to the Mercedes-Benz U-Class or the Europa League Victoria, it will definitely work. Moreover, according to reliable sources, the previous policy of increasing the tax rate on imported cars will be implemented in the next quarter, and the price of high-priced luxury cars will definitely rise significantly. Relying on the price advantage of domestic production, we will definitely succeed in the domestic market when making luxury cars. ”

Li Fanyu sighed and waved his hand.

Play the piano around!

To make a luxury car, you either need a foundation, or you need timing. Zhengxin is now positioning itself as a luxury brand, but rashly making a car with a price of one million, will the market buy it?

To do marketing, you have to study the psychology of customers.

What is the most important element of a luxury car? Since people are willing to spend more than a million yuan on a car, he doesn't think about whether he can save money at all. Sitting comfortably and driving out to save face is the most important thing.

Relying on the price to find a sense of existence in the luxury car segment, this is not a lantern in the toilet - looking for!

With the current situation of Zhengxin, the A6 has partially played a role in increasing the brand value, and Li Fanyu, a luxury sedan one level higher than the A6, never thought about it at all.

So the idea...... Pass!

The noise was disturbing, and everyone talked a lot.

There were too many opinions, and Li Fanyu's head was a little swollen when he heard it, and he still didn't find inspiration.

At this time, Huang Qi, who had been silently listening to everyone's opinions, spoke.

"I think there is not enough attention paid to women's cars in the market at the moment. At present, the cars in the Chinese market generally respect large space, large power, and tough appearance. Although such a model looks good, there is a faint hint of overly masculine power.

We believe that this is also the case, except for the X-Power, which seems to be still making a fuss about status and identity of its A4 and A6 models. I remember a previous survey in the Operations Department, which showed that the number of female car owners is increasing year by year, and the number of young female car owners between the ages of 20 and 25 is growing particularly rapidly.

Because of the different habits of Chinese and foreign cars, those foreign brands on the market always launch some housewife models with poor appearance and poor power, and they think they understand women very well. We may be able to use our brains in this area in the future. ”

Li Fanyu, who was rubbing his temples, listened to Huang Qi's speech, and his eyes lit up.

An idea quickly takes root in the head. (To be continued.) Mobile phone users, please browse and read, a better reading experience.