The next day, the news media reported the celebration of Taobao Mall, and some media focused on Xu Yang's Lao Tzu and celebrities, and Taobao Mall was like passing by with soy sauce. Pen, fun, and www.biquge.info

Xu Yang turned off the computer angrily, "These guys, write me such news after receiving the money, it's too undisciplined"!

He took off his coat irritably and turned on the computer again to look at the data of Taobao Mall, Luo Yu was also very rare in the company, and he also read the news on the Internet. Many netizens are discussing Taobao Mall, but there are very few people who test the poison, but more than 1 million people have registered for Taobao Mall. Most of them are fans of Luo Yu, and of course there are some who follow the trend.

Although the number of registrants is in the millions, the number of people who buy things is too small. Now the number of goods in the mall is not enough, and the products are relatively simple, but with the efforts of all the company's staff, the number of merchants is increasing. At present, the company took the initiative to divide 100 people to invite famous brands or special products to settle in, and now Taobao is only a start-up, and there is not so much fame for merchants to take the initiative to settle in. Of course, there are, but the effect is not obvious.

Xu Lu is the owner of a clothing store, and she is also a fan of Luo Yu. She is also paying attention to Luo Yu's Taobao Mall, and after learning about the model of the mall, she chose to join without hesitation.

The conditions for joining are not so complicated, upload the business license and other relevant documents, and then submit a deposit of 10,000 yuan. Half of this deposit is the operating expenses of the mall, which is valid for five years, and the other half is that the deposit will be returned after one year or when the Taobao mall is to be launched.

Three days later, her review had passed, and Taobao Mall gave her a virtual storefront. She asked her husband to make him a shop, and then named her shop "Lulu Beauty". After the shop was ready, she took a picture of the clothes in her store and uploaded them, and after marking the price, her shop was successful.

On the first day, she excitedly swiped the data, 100 people visited her clothing store, 15 people consulted her, and the transaction volume of the day was five clothes. She calculated the cost and the commission of the mall, and she earned 110 yuan on the first day. She excitedly packed the clothes and sent them to the customer.

Usually, the profit of her small shop is about 150, because the location is not good and the small business is small, her clothing store can barely maintain. She saw a huge business opportunity in Taobao Mall, if 100 people buy more, then she can earn more, if more people patronize.

So she spent money again to buy some props in the mall, decorate her shop, and then hung more clothes on it, and then applied for a special sale with Taobao. Taobao Mall replied very quickly, and her special price application was approved three hours later, and her store had reached the discount area on the homepage of the mall.

The next day, 1,000 people visited her small shop, and the number of purchases reached 35 pieces, and many clothes were out of stock. Although a busy day but the income is considerable, her net profit today reached 700 yuan, she knows that this is the effect of her shop appearing on the homepage of the mall, she believes that the sales will be more hot tomorrow and the day after tomorrow.

For Xu Lu's happiness, Xu Yang was troubled. Luo Yu is also thinking of a way, if he wants to break this situation, the only way to let more people start to experience it, especially women who like to shop or otaku who don't like to go out.

Luo Yu came directly to Xu Yang's office, "Now the sales of Taobao Mall are about the same as pre-estimated, but if you want to go to the next level, I think you still have to scatter money."

"Scattering money, I spent hundreds of millions and don't care about this, the question is how to scatter wealth"!

Luo Yu calmly said, "How many people are in your father's group"?

"There are probably more than 200,000 yuan!" Xu Yang reflected, "You mean to let the people in my father's company shop for free, and then we will pay for it"!

Luo Yu shook his head, "How can it be free, I think it's okay to get a 50% discount, and it is stipulated that the amount per person is less than 5000."

Xu Yang said, "This method is feasible, but it is too petty." In this way, the purchase amount is less than 10,000 yuan, and I can pay 50% for them. And I think we need to get more people involved, and we can find a few more big companies to work with, which is a benefit to employees."

Well, being rich is capricious Luo Yu has nothing to say. Besides, if spending 50 million can make Taobao Mall an instant hit, then everything is worth it!

"I'm going to hold a meeting right now to discuss it, and then I'm going to get everyone to do it right away!"

After 30 minutes, the meeting passed, and the more generous decision was made to hold a half-month discount, as long as the purchase of goods within this period was 80% off. Xu Yang spent 50 million yuan to prepare for this event, and then hurriedly ran to discuss with his father, while other people in the company also began to contact the company.

Originally, Xu Yang was going to spend 100 million yuan to hold this event, but Luo Yu and the people in the company were opposed. Although he doesn't care about 100 million, in business, there is no need to spend 100 yuan for things that can be done for 50 yuan.

Now what Taobao Mall needs is just a gimmick, which can also be said to be hype, and 50 million is enough to stir up the gimmick. If it doesn't work out, you can plan your next plan and never put your eggs in the same basket.

The next day, Xu Yang reached an agreement with his father, and the employees of the company under his father's name could get a 50% discount on shopping in the mall with their work permits. At the same time, it also contacted Feixun Group, the communication company with the largest number of employees, and the sales department also contacted several large companies, so that 800,000 people can enjoy a 50% discount.

At the same time, the company also launched an advertising offensive, first throwing money to advertise in Feixiang, and Luo Yu also left an advertising space on the homepage of LETV. With the huge financial support, the advertising offensive of the Propaganda Department began to bombard everywhere, and the advertisements were out, but the company's more than 500 million funds were also spent.

It is human nature to take advantage. On the same day, 50,000 people spent in the mall, and the turnover was 20 million, so Taobao Mall had to pay 20 million. However, Xu Yang doesn't care at all, as long as he becomes famous, he is afraid that there will be no customers.

The next day, 200,000 people spent at the mall, and the number continues to increase. Some people like this model, especially young people, and of course many people are very uninterested in online shopping, because shopping on the Internet is really virtual, and they are afraid of encountering fakes.

The whole company began to get busy, and all of Xu Yang's 50 million were divided in less than a week. The settled merchants have benefited, the buyers feel that they have earned, and Taobao Mall has gained popularity.

Now the number of registered Taobao malls exceeds 5 million, and the number of mobile app downloads is about to exceed one million. Many people have come to enjoy online shopping, which they find particularly easy and hassle-free.