What is Tesco?

When people first saw this new feature, almost everyone had this question in their heads.

However, every time Lexin's new version and new features are new, it will bring a lot of surprises to people, so there is no hesitation, they directly clicked on this function called Tesco, and when the relevant introduction to Tesco appeared on the screen, everyone in front of the screen couldn't help but be stunned.

What's going on? Is Lexin going all-in on to the e-commerce space?

In the past few years, with online shopping occupying more and more proportion and frequency in people's lives, many capitals are also aiming at this market, and have entered the field of e-commerce, desperately seizing the market.

It's just that even now, after seven or eight years, there are all kinds of big capital, but there is never a website that can shake Taobaobei's position in the field of e-commerce, and it is difficult to even replicate its success.

Taobao Beiwang is already the king of the e-commerce field, growing into a behemoth, overlooking those chasers and subversives who came after.

In such a situation, we can only find another way, from the comprehensive market to the market segment, from C2C to B2C or O2O, so there is the rise of Su Ning Yigou and Jingdong and some other professional e-commerce websites.

And now,Lexin actually wants to do e-commerce,More importantly,From the relevant introduction in Tesco, you can know,This is a comprehensive B2C and C2C characteristics,With the C2C model as the theme,Provide Lexin's official reputation as a guarantee of the global shopping mall,That is to say,Taobao Beiwang will also usher in a new heavyweight challenger。

Don't look at Taobaobei.com, there has never been a shortage of challengers, but Lexin is different from other challengers, among them, Lexin has an advantage that other challengers do not have, that is, its huge user base, even if only one-tenth of the users join it, it is enough to support Tesco's e-commerce business.

Therefore, the launch of Tesco this time has made many people who eat melons feel the meaning of Lexin's sharpening of their knives.

Before, Meigou announced Alibaba's capital injection, and then there was a close fight with the orchestra behind, but I didn't expect that it would not be long before Lexin directly killed their base camp.

It should be a revenge on Ali Baba, and in everyone's hearts, they are almost unanimous in interpreting Lexin's launch of Tesco.

But think about it, Ali Baba's previous approach is undoubtedly a provocation to Lo International, and it is not an unexpected thing that will fight back, but what surprises everyone is the speed of Lo International's counterattack, which is too fast, how long has it been since Ali Baba invested in the United States, such a short time, the system construction is not a difficult thing, the most rare thing is this global purchase business, if you want to spread the stall in such a short period of time, it is definitely not possible to do it with money, unless…… Lo International has been planning for this for a long time.

After thinking of this layer, the people who eat melons have a little more expectations for this big battle of Mars hitting the earth.

That's right, in their eyes, this is really the Hokage hitting the earth, before, the orchestra with the Lo international background and Ali Baba's funded Meigou network competed in price, although the scale of burning money is very grand, and the formation is quite small, in the eyes of many people, it is already a great event, but compared with the current big show, the specifications are still a little insufficient.

This can be said to be the most direct collision.

Whether Lexin has successfully gained a foothold and snatched a large market from Taobao Bei's hands, or whether it is under the suppression of Taobao Bei and planting a heel like a pat pat from its predecessors, it has been talked about with great relish.

Many small and medium-sized businesses suddenly became happy, which gave them another way to start a business again.

As we all know, in the past few years, Taobao Bei has been developing rapidly, and many individuals and merchants have been born in it to pan for gold, but with Taobao Bei has passed the beginning of the period of rapid expansion, the bait sprinkled in the early stage for the layout has been almost consumed, and now it is time to harvest, so those merchants in Taobao Bei have begun to receive a variety of "wool" from Taobao Bei official.

Do you want your store to be searched?Do you want to pay for it, do you want to decorate your store more beautifully and outstanding?Then pay for it, do you want your baby or store to appear on the homepage and in the interface after other user searches?Then pay the money!

At present,Almost all Taobao services,Are inseparable from a money word,If you want to run a good store,The number of investments to be tens of thousands,It is almost the same as the cost of opening a physical store offline,Fortunately, the target users of Taobao Bei platform,It is from all over the country,The potential is relatively huge,This is also now Taobao compared with offline physical stores,One of the few advantages。

The stores that entered the market earlier were okay, and they took advantage of the rapid development of Taobaobei.com, and 70% The above are those who look at the old stores that are more profitable and want to enter the new stores to make a fortune, they are suffering under the exploitation of Taobao Bei, although it is not that they can't make any money, Taobao Bei will not do this kind of thing to kill chickens and eggs, at least it has left a way for most stores to survive, but there is no problem with making a living, if you want to make money, it can only be regarded as a fantasy, even if it is now a good crown store, it is just encouraging to maintain.

Those shops,At this time, they are also in a dilemma,Keep going,There is no big profit,Busy and busy,In the end, they all became working for Taobao Bei,Most of the profits have fallen into Taobaobei's pocket,These of them have contributed the most,On the contrary, there is no gain,It is equivalent to wasting their manpower and material resources,But don't do it,So many years of hard work has the current scale,Taobao Bei is also a famous brand store,Just don't do it,It's really distressing。

But in the face of the current situation that Taobao is a dominant company in the field of C2C online shopping, they have nothing to do.

In fact, the situation they are facing now, to a large extent, is also Taobao Bei to see, it should be said, Taobao Bei is well versed in the law of captive sheep, so after experiencing the beginning of the money burning, they are also inflating their wealth, and Ali Baba has also become one of the most expensive companies in the domestic IT industry, with Leku, Penguin, and Qianbaidu are known as the "four kings" in the domestic Internet industry.

Just when they were in a dilemma, the emergence of Tesco seemed to give them a completely new choice.

Although, now Tesco seems to be starting from scratch and nothing, but this also means that everyone is starting from the same starting line, and the emergence of Tesco means that the online shopping order that has stabilized has been reshuffled and established, giving large businesses the opportunity to continue to be brilliant and small businesses to succeed.

What's more, Tesco has the most extensive user base and can be promoted in the form of a circle of friends.

In the past, some users in Lexin's circle of friends began to try to use this almost zero-cost way to advertise themselves, but at that time, Lexin was just a publicity channel for them, but now, the emergence of Tesco has made Lexin a part of the online shopping platform, making these advertisements "legal".

Circle of friends is really a good advertising platform,Compared with a single Taobao shell,People may not log in to Taobao shell every day to browse,More often it's just looking for it on demand,But with the circle of friends of Tesco is different,With the sharp rise in the number of users of Lexin,Lexin has become one of the products with the highest frequency of daily use,When it's okay,How many people are used to brushing the circle of friends,In this case,Maybe inadvertently look at the right product。

The launch of Tesco is like dropping a stone again in the already unstable e-commerce pool, no, it should be said that it is a nuclear weapon with tens of thousands of tons of TNT equivalent, and it suddenly set off a monstrous wave.

For the pattern of the e-commerce field, because of the arrival of Tesco, what kind of changes will be produced, both in the industry and ordinary melon-eating users have expressed strong concern.

Unexpectedly, this has just entered 2012, seeing that the end of the world is coming, this Lexin has suddenly become crazy and radical, and this upcoming hard-hitting collision can be called the opening drama of the year in 2012.

For a while, among the many media, almost immediately chose to release the news about this matter, and the entire public opinion became a carnival scene again.

And the outside is already a boiling business, and the inside of Lexin is also with a bit of dignified atmosphere, especially in the Tesco division, there is a tense atmosphere, not only because today, Zhang Yan, the head of Lexin, personally appeared in the Tesco division for on-site supervision, but also because Bai Ningyuan, who is full of legend in their mouths, also came here, like many people, paying attention to and looking forward to the performance of Tesco in front of the world today.

Hundreds of pairs of eyes are staring closely at the computers in the room that display all kinds of data, and the data on them will be the most intuitive way to prove the success or failure of this long-planned project they have launched......

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