"Brother, what are you doing?

Hearing that the few powerful men who were still speaking in Cantonese just now, suddenly held back a strange "Look", Feng Jianxiong was almost not surprised by this sudden painting style.

It is estimated that they don't often speak Chinese, but they know how much, after all, Hong Kong films have declined over the years, but talents still have to eat and eat, and they always have to learn Chinese to mess with the crew of the mainland boss. It's a pity that the northeastern bosses who went south to Qiongzhou have seen too much, and they have learned Chinese crookedly.

The reason for everything is nothing more than Feng Jianxiong's appearance when he saw those powerful guys, put on paper armor props, and called on the empty middle-aged and elderly coal bosses to enter the page to travel kryptonite, and felt that the picture was too beautiful, so he couldn't help but laugh obscenely.

And when the other party saw that he was smiling so obscenely, he was naturally a little angry, and thought that Feng Jianxiong was here to mock and provoke trouble-even if you take the initiative to scatter valuable Cuban cigars, you can't bury people, right?

Feng Jianxiong hurriedly restrained his smile and apologized: "I'm sorry, I'm sorry, I didn't mean it, I just thought about it." Several of them are very familiar, they are stars on the other side of Xiangjiang, I don't watch many old movies, I can't call them out, I'm ashamed. This is my business card, everyone knows it. ”

The disgusting-looking dead fat man at the head took it and saw that it was the title of "Chairman of NICONICO", and he was also in awe.

In the past two years, under Feng Jianxiong's operation strategy, NICONICO's growth is still very exaggerated. In particular, the rhythm of barrage videos was caught up by him and swallowed it all, and the number of users soared and gratifying.

Liu Yan's founding team itself has a solid foundation, with Feng Jianxiong's advice, there are basically no loopholes, and now Liu Yan has been driven away and imprisoned, and all the fruits of victory are swallowed by Feng Jianxiong, so he can naturally change his title to chairman.

He was originally the largest shareholder.

THE GROWTH OF NICONICO IS OBVIOUSLY AIMED AT THE NICONICO OF ANOTHER TIME AND SPACE, AND AS FOR THE DOMESTIC PARALLEL TIME AND SPACE A/B STATIONS, IT IS NOT THE OPPONENT OF NICONICO TODAY. At present, he seems to be the third largest video website in China, and his reputation in the circle is enough.

Even if it is two years later, Boss Li of Du Niang's family is willing to spend money and hold an iQiyi, but considering that if history does not change, Tudou will also be acquired by Youku's Gu boss at that time, so Feng Jianxiong can still sit firmly in third - on the premise of not introducing new resources and not selling out the company's dominance.

After all, the strength of station B in later generations was also built after selling the main equity to Tengyun Rinima, and it really relied on its own strength, and station B couldn't even do the top 5 in the country. Feng Jianxiong's ability to stabilize the third place without selling himself is already remarkable.

As for whether you want to sell yourself or not, let's talk about it in three or five years.

In short, he is quite awesome now, and when this title is thrown out, people in the film and television industry have to give face.

Even if you don't expect to attract investment or sell copyrights, you will consider giving some protection money in exchange for your own big production after it is released in theaters, and N station will postpone it for two months before piracy.

Behind this are all naked interests.

"It turned out to be Feng Dong! Disrespectful, we don't know the people on the mainland very well, so we don't recognize them. The fat man laughed and put on a humble gesture.

After all, they are all third-tier actors, and many of them are still the "big brother" who played the underworld thugs in the early 90s and became popular.

In the face of industry bosses, how can you not be respectful.

Feng Jianxiong looked at these third-tier Xiangjiang who were worth a twilight amount and were willing to respect themselves, and it was convenient for them to speak.

He didn't bother to go around the bend, form a team, and wait for the feedback from the micro-test on the game side......

I simply find out the cost of these people's advertising endorsements first, and it's a big deal not to sign.

As for the fact that most of the people who eat melons in later generations feel that the page game advertisements of "Slag Hui", "GT Le", and "Chen Chunchun" are disgusting and cheap, it has nothing to do with Feng Jianxiong.

As a sober businessman, he knows that those online game advertisements are not for people who feel disgusting at all. As long as you catch the 50,000 "middle-aged and elderly empty coal bosses" in China

(Note: Not necessarily all of this industry, just a reference.) According to big data analysis, among the 50,000 core high-quality users, there are many Northeast bosses who quit after going south to Qiongzhou in the early 90s to speculate on real estate, early lucky stockholders in the bull market in the 90s, and so on.

When the legendary client online game became popular, it was also this benchmark group who was mainly willing to spend money to buy equipment. And even after the advent of the smartphone era, these people are not used to it because of the aging knowledge structure and the reluctance to try new platforms, and they would rather spend more money to play games on the computer. The typical manifestation is that the computer with the IN-XP system has been used and is too lazy to move. Of course, Feng Jianxiong doesn't remember so much, he doesn't need to remember the conclusion, he just needs to keep this god in his head, more strings, and then let his strategic research team pay more attention to the big data portrait in this area and adjust the specific strategy. ）

……

"Lao Lin, then I'll ask you to talk about something-don't blame me for asking about the market-you guys, you guys are currently receiving an advertising endorsement, probably a lot of money?"

After Feng Jianxiong chatted with people for a while, he threw out the drama meat.

"Advertisement? This is not necessarily, but we are all too angry, and we will take it after shooting an advertisement...... "The dead fat man also quoted a very high price.

In fact, how can he be worth 100,200,000 yuan? Most people don't know his name, but they are familiar with his underbeaten dead pig face. According to the market in 09, even if GT Le Slag Hui is pulled, it will be less than 1 million.

However, Feng Jianxiong didn't plan to sign it now, so he naturally didn't bother to bargain. He just continued to dig up valuable information: "Is that so much money as long as you shoot it, or does it have something to do with the broadcast media and endorsement time? It should be linked to the endorsement period, right?"

The dead fat man didn't think much about it: "We don't care how to put it or what media to use it in, the rules are like this." But the difficulty of shooting is different, TV and online video have to shoot a lot, and the hard work of cars and horses can be paid tens of thousands of dollars. If it's a photo, there's less work and less money. As for the endorsement period, the default is to put it for one year, if you have to shoot a piece for several years, then of course you have to add money. ”

"What if it's less than a year? It's only half a year, or even shorter, and the price is reduced?" Feng Jianxiong asked.

Those third-tier Hong Kong film male stars all looked at him strangely, not understanding why there were advertisements with such a short endorsement period.

But they still unanimously gave a reply: the labor fee for filming must not be reduced, but the endorsement period is short, and the endorsement fee must be discounted, but the money for half a year must be more than half of what it is for a year - after all, there is also a common sense here that "if the quantity is large, the wholesale price will be given".

However, Feng Jianxiong's discontentment once again refreshed the bottom limit of these people.

"So what if I don't have to shoot it from you? I'll take your old stills, or the video footage. 'A few pictures at the beginning, the content is all up to the editor', you don't have to appear on the camera at all, just collect money directly. Is there anyone in this kind of industry to pick up?"

How many pictures and content at the beginning are all edited?

Feng Jianxiong's words were really incomprehensible for a while.

The group was directly shocked, and looked at the shameless Feng Jianxiong with eyes like monsters.

Is there still such a lowly advertising person in these years? Isn't this a typical incorrect article?

However, Feng Jianxiong didn't feel that the article was wrong at all.

He has seen it a few years later, after the web game advertisement clicks in, it is not the same as the spam ad generated by the shameless pure big data robot of the game.

The picture of the red police is the Three Kingdoms, the picture of the Three Kingdoms is the sexy dealer online dealing, and the sexy dealer online is greedy XX, which is not uncommon.

In those days, news, Baijia, Toutiao, Big Fish, web game advertising...... In fact, they are no longer written by human beings. When everyone sprayed the unscrupulous editor of the shock department, they actually ignored a problem: the vast majority of news and information content in that era was the result of automatic writing.

In fact, in 2016, 15~20% of Toutiao's purely objective news, such as sports match reports, was written by artificial intelligence robots. FACEBOOK ALSO HAS A SLIGHTLY LOWER PERCENTAGE, BUT A MORE COMPREHENSIVE CATEGORY, WHICH IS BOT WRITING.

These bots don't really understand the logic of what they're writing. Especially in the advertising industry, after the machine actually uses algorithms to arrange which elements are pieced together, the probability of being clicked by people with big data of specific behavior habits will be higher.

So the next time you see the articles recommended on UC Browser that don't make sense, the text is not right, and it looks like you haven't even graduated from elementary school Chinese, don't scold the editor of the Shock Department anymore, because these articles are not written by humans at all, but the machine has pieced together the material.

The machine even learned the sentence pattern of "the most awesome Y kind of ZZZ in XXX, of which AA is only ranked 3rd, and the first one doesn't even know the senior BB!", or the threatening sentence of "The person who lives in such and such is looking at it! How is it equal to suicide!This N habit does not change and lives 20 years less", and it is used more than the human editor 666, and the above fields are filled in with materials casually.

Because the machine knows through big data analysis that human beings are so cheap, they will definitely click on it when they see such a sentence, even if it doesn't make sense, its strategy of cheating traffic, advertising fees, and valuations has been realized.

And even if you are fooled, you will still click in next time.

As an aside, it can also be seen from here that the original sin of humanity in this matter: because many people are silent, many people refuse to express themselves, and after being deceived, they are just closed. It will not step on, will not block everything posted by the account, and will not retaliate, so the public space has become a garbage can.

Artificial intelligence does not collect these garbage and people hate big data, so it thinks that human beings do not hate these contents, and they continue to persistently push these contents.

A user of Toutiao, if he is very persistent in blocking the point of stepping, after persisting for a while, the world he sees will not become a shock.

Let's go a little further and get back to the advertising business.

Feng Jianxiong's shamelessness shocked everyone present and refreshed their lower limit.

But who makes this the source of business that drains all value?

The same business, if there is no threshold technically. The main competition is operation and publicity, and the lower the "per capita customer acquisition cost", who can fight a bloody way in the Red Sea.

Then, using all means to reduce advertising costs has become a matter of life and death.

Even if you need to be cheap in advertising for this, you will not hesitate to do so. Anyway, this kind of gray area page game company has never heard of, and there is no need to build a brand, and it will go out of business after a year and a half, and the money will be withdrawn for a new shell, and even the name of the game can be changed from "legendary hegemony" to "playful blue moon" and then become something else, which doesn't matter, face, brand, trademark, it doesn't matter.

Otherwise, the business you can do, others will of course flock to follow suit when they see that they can make a lot of money. If there are no barriers, how can we maintain monopoly profits? How can we make dignified money? When there are no barriers to technology, operating costs, combustion rates, and customer acquisition costs will all become new barriers.

In this world, only a business with barriers can make money with dignity. A fully competitive business is the end of zero profits. This is the law of death, the law of iron, which is far-reaching.

No one has ever heard of the model of "advertisements that do not require the parties to appear" mentioned by Feng Jianxiong.

However, from the perspective of legal theory and business logic, there is no violation of the law or violation of laws in this model. Since it exists, it is reasonable.

Moreover, it seems that in this case, there really should be no "labor fees for shooting advertisements", as long as the money for the use of portraits and endorsements is charged.

"If there is such an advertising model, the shooting fee can indeed be waived...... However, we don't guarantee how many people will take this kind of business, and it may be that people who are too busy will do this. Feng Dong, we are actually not expensive in labor costs......"

The dead fat man said.

Feng Jianxiong smiled and comforted: "Thank you, I just learned about the rules of the industry, and I didn't mean to target anyone." Don't worry, a few of you, it's still very promising, I may want you to endorse a browser game in recent months, can it be filmed live, but the endorsement period is not easy to say, it depends on the effect of the trial launch. ”

Fortunately, none of the people on the other side felt that the phrase "it didn't mean to target anyone" was harsh. Although Zhou Xingxing's saliva film was filmed more than ten years ago, no one has hyped the stalks in it now.

From Feng Jianxiong's point of view, carefully selecting spokespersons, deceiving their fan group according to big data analysis, squeezing out the surplus value and ruining their character, that is all a matter of later.

At present, the market for desktop game porting web games has not yet begun. Throughout 2009, Feng Jianxiong believed that the competition was not fierce, and he still had a good saliva in the second half of the year. It wasn't until 2010 that his peers who saw him making money would follow suit – and these tricks of killing his peers on operating costs would not take effect until then.

In the first half of the year, you can use whoever you want to endorse, anyway, the use of big data analysis algorithms and cloud computing power will take time to explore and run-in.

Just take advantage of this handful of out-of-fashion stars.

In the future, the scum will not have such a good life.