Chapter 906 Cinema Negotiations
It's yours.
It's yours after all.
Just like now.
When the movie ends.
The audience applauded.
"Director Zhou, you are really successful this time, this movie is so good! Wow, I just want to cry when I watch it. An insider walked up to Zhou Tian and shook his hand fiercely.
Let's be honest.
Now it's Sunday.
It's dazed.
His mind went blank.
But soon.
I remembered who this insider was.
Thinking of this, Zhou Tian hurriedly piled up a very bright smile and said modestly: "This is everyone's credit, thank you for coming." ”
The film was unsuccessful.
It can be seen from the reaction of the audience.
This time.
The movie "My Dream" is undoubtedly very successful when it is tested by the audience, which can be known only by looking at the praise of a few audiences.
"You've done so well, I'm going to go back and tell all my friends to let them buy tickets to the cinema and watch it." ”
"It's really beautiful, and it fully expresses the pursuit and confusion of a young man who is for his dreams. ”
"This is a textbook movie, and I suggest that everyone should watch it, especially those young people who have become confused for the sake of ideals. ”
"Really good, not bad. ”
Soon after.
All the spectators left.
There were only a few main creators left at the scene, and they were still in the theater in a daze, including Zhou Tian.
It's obviously hard for anyone to imagine how popular this film is.
Due to the excellent word-of-mouth on the test screening.
made Zhou Tianhu's confidence full of confidence.
In this state of confidence.
Sunday is ready to negotiate with countless theaters.
Whether the box office of the movie can achieve great results has an extremely strong relationship with the scheduling resources of the cinema chain.
The cinema chain gives you a lot of scheduling resources.
Even though the movie isn't very good.
It will also achieve a huge box office.
Sometimes.
For some factors, the film distributor will deliberately give the bulk of the box office to the theater side, so that the theater side will increase the film scheduling rate. This is also the most fundamental reason why the movie is obviously bad, but it has achieved an amazing box office.
So sometimes.
Measure the quality of a movie.
It's not just the box office of the movie.
Movies that hit the box office.
It's not just a classic.
A movie that hit the box office at the top of the street.
It's not necessarily bad.
For example, some time ago, the movie "Don't Talk to Strangers" starring Zhou Tian, although the box office hit the streets, it was not because of the garbage of the movie, but because the movie was too classic, and the characters in it were too deeply rooted in the hearts of the people, so that people did not dare to watch it, which caused the box office to hit the street.
Wanda Cinema.
It is one of the largest cinema groups in China.
It has more than 3,000 large screens.
Sunday was the day after the audition.
appeared in the office of the boss of Wanda Movie.
After a few words of greeting.
Zhou Tian said his intention straight to the point.
Wan Da Xin.
That is, the boss of Wanda Film Group.
After listening to Zhou Tian's intentions, he closed his eyes and pondered for a moment, then suddenly opened his eyes and said with a smile: "Mr. Zhou, I'm curious, how can you convince me to let me give up the prime time? You know, your "My Dream", although the audience has a good reputation, it doesn't have the strength to let me give up the prime time, unless you can impress me with enough sincerity. ”
Zhou Tian rubbed his nose and laughed.
Negotiation requires skill.
Sometimes.
You've just spoken.
So he ate the closed door.
Such negotiations.
It simply can't go on.
So in negotiations.
Don't be afraid of anything else.
I am not afraid of any conditions.
I'm afraid that the other party won't say a word and refuse.
Then there would be no way to continue the conversation.
For example, now Zhou Tian, he is afraid that Wan Daxin will refuse directly without saying a word.
Lucky.
Wan Daxin did not refuse.
Instead, like an angler who fishes, he dropped the bait and bluntly said how Zhou Tian impressed him, but in fact, how simple this is.
It's money.
As long as Zhou Tian paid a price big enough that Wan Daxin could not refuse, the negotiation would be successful, but in this way, Zhou Tian and Huang Xiaolan, who invested in this drama, suffered a little.
It's not a loss.
It's about making less money.
Zhou Tian paused, and then gave an example, "Mr. Wan, my film is released in your theater, you know the profit sharing situation, a movie with a good response from the audience, do you think it will have less box office in the end? I came to you today, it is a win-win situation, I make money, you also make money." ”
The answer is yes.
The share of cinemas and production companies is roughly divided into two categories, the first is to add a certain share in addition to the fixed rent, that is, to fix how much share each gets. The second type is generally the first week of the film's release, where the production company takes 70 percent of the total box office for the week, the second takes 60 percent, and so on.
According to such a proportional calculation, even fools know how to choose.
Wan Daxin's brows furrowed and then let go, laughing out loud, "Mr. Zhou, I am very confident in listening to your tone." ”
Zhou Tiandao: "Isn't it good to be confident?"
"It's not good to be overconfident, you know, the gun shoots the first bird. Wan Daxin reminded lightly.
"Self-confidence is a manifestation of strength, because of strength, so self-confidence. As for what you just said, the gun shoots the first bird, I don't think so, the gun shoots the first bird, because you don't fly high enough, only fly high, fly out of the range of the gun, even if the other party shoots, what can you do?" Zhou Tiandao: "Just like my "My Dream", many people think that they are going to hit the street, but before the result comes out, who can say clearly." ”
"Do you think you can beat Huang Xiaomin and them at the box office? I think it's difficult!" Wan Daxin shook his head.
"It's really difficult!" Zhou Tian admitted calmly, the solemn look on his expression made people think that he was a peerless and honest person: "Huang Xiaomin is a famous star, with tens of millions of fans, and a box office of hundreds of millions of dollars casually, and the return of the king is a big production of more than 100 million US dollars, which is more than ten times the investment in my "My Dream". However, I didn't plan to squeeze them out, and I don't think I could squeeze them out, so all I wanted was two chances, the prime time of the previous week! ”
The prime time is really remarkable, very sought-after.
So to speak.
But all the movies.
As long as it is released in prime time.
The box office will be a straight line.
To put it simply, as long as it can be on prime time, it is common for a film to have a box office of over 100 million.
Unless it's the kind of movie that sucks to the extreme.
Of course.
This kind of movie that is extremely bad will not occupy the prime time.
Sunday's "My Dream" is obviously not that kind of bad movie, so there is still hope to occupy the prime time.
"It's difficult, you all know that these two schedules are basically on the two dramas of Huang Xiaomin and the Return of the King!" Wan Daxin said half-jokingly and half-seriously: "If you want to take food from the tiger's mouth now, then I'm afraid the tiger won't agree to you! ”
In order to secure enough capital.
Zhou Tian finally came up with his true intentions.
He looked at Wan Daxin and said, "It's better to be like this, Mr. Wan, since you can't get the prime file, you have to retreat to the next best thing, how about giving me the second prime file?"
Sub-prime.
It's a schedule below the prime time.
This schedule.
It's also in high demand.
"In this way, let me think about it, let me think about it, I can't give it to you in prime time, but the second prime time, I think about it, the second prime time was originally going to arrange "A Thousand Shots" directed by Feng Da, but he hasn't talked to me, so it's not impossible to give it to you, the key is to ...... with our cinema side. Wan Daxin obviously didn't see Zhou Tian's wolf ambition, and pondered for a moment, making sure that this would indeed not cause opposition from Huang Xiaomin and others, so he nodded and agreed with a smile: "No problem, no problem, I can arrange the sub-prime file for you." ”
"But in this case, the schedule I got is very bad, you know this!" Zhou Tian smiled very sweetly, but behind this sweetness, there are some unknown small abacus, "So, I hope to get some discounts in the sharing, after all, we are a small investment movie, and I also want to propose a new sharing plan!"
Wan Da new face.
Sink down.
No one is going to have trouble with money.
When I see the money in my pocket, it is less, although the money has not yet entered my own pocket, it only theoretically belongs to me.
But I'm still a little annoyed.
But.
This annoyance.
With the second split scheme proposed by Zhou Tian.
Faded away.
Wan Daxin agreed.
He can do today's family business, and it is impossible not to see that Zhou Tian's proposal is absolutely beneficial to both parties.
Of course.
For Zhou Tian, he really took advantage. He could get 75 percent profit in the first week, 65 percent in the second week, and so on. Zhou Tian got it right, the longer this film is played, the more beneficial it will be to Wan Daxin.
He is afraid that the film will be released for less than a month, in that case, no matter how strong the film is, it will not be able to get too much box office, with this trick, he can be sure that the film he made will be on the top ten box office lists in the coming year.
After some bargaining, Zhou Tian and Wan Daxin finally determined the details of the cooperation, Zhou Tian stood up with a smile and shook Wan Daxin's hand, and said to him happily, "Mr. Wan, you are really a very shrewd businessman, but it is my honor to be able to cooperate with you." ”
Wan Daxin glanced at Zhou Tian deeply, and also laughed, "Mr. Zhou, you are also a very shrewd filmmaker, I hope there will be more opportunities for cooperation in the future!"
"Definitely, I don't want to make only one movie in my life. Zhou Tian said with a smile: "Happy cooperation." ”
"It was a pleasure to work with. Wan Daxin also said: "I hope that my theater chain can release more high-quality movies of Mr. Zhou." ”