In October 1987, Pengcheng, Futian District, Li Huayong met the "Southern Wang" for the first time in his office.

This is the first time that the two major real estate giants in China have met, met for the first time, and it is also the first time to try to carry out business cooperation.

As for the process and situation of the meeting between the two, well, if you paraphrase the "news network", it should be described like this:

In his office, Li Huayong warmly received the visiting "Southern Wang", the negotiations between the two sides were carried out in a warm and friendly atmosphere, the guests and hosts had a pleasant conversation, exchanged views on the issues of common concern to the two, and the two discussed the current domestic and international situation, especially the current situation of the domestic real estate industry. The two sides have reached a lot of consensus and reached agreement on many aspects, and it can be said that the talks between the two sides were constructive and the negotiations have yielded fruitful results......

I must admit that it seems really reliable to use this "news broadcast" to describe the first meeting between the two.

And the reason why the two were able to talk happily with each other was of course not because the two looked at each other before, in fact, Li Huayong had always thought that he and the "Southern King" were not the same kind of people at all.

Judging from his real history, he was an extremely narcissistic person and a person who was very particular about petty bourgeoisie. In this case, then he must be a person with a little bit of hypocrisy.

Of course, Li Huayong estimates that Lao Wang himself will definitely not think so, he himself must think that he is a very tasteful person, a person with elegant style, and the kind of person who prides himself on being an "elite" in his bones.

As for Li Huayong? We must tell the truth that Li Huayong thinks that in many respects, he is really inferior to the "old king of the south"; don't look at himself, he is also a high-level intellectual with culture and knowledge, but compared with the "old king of the south," he is also a rough person who is like a fake.

Therefore, there is only one reason why these two people can get together and talk happily there: interests.

Especially in this project, the two of them are completely compatible with each other's needs.

Lao Wang just got a piece of land in Pengcheng, and he is preparing to transform from a "corn dealer" to a real estate businessman, but after all, he has just entered the industry, whether in the real estate industry or in the construction industry, he is now an out-and-out newcomer, and he doesn't have much resources in the industry now.

In addition, according to Li Huayong's analysis: the current Lao Wang's strength should not be strong enough, and after taking the land, his cash flow should be a little tight, so now he needs others to help him build the house.

As for Li Huayong, because he missed this land auction in Yangcheng some time ago, and because of the company's development needs, he is now in urgent need of a piece of land to build a staff dormitory.

What does it mean to take what each person needs? This is called taking what he needs, and what is a high degree of fit? This is called a high degree of fit. In this case, it is easy for the two to hit it off.

It is precisely for this reason that the two have met for less than half an hour, and after several rounds of careful testing and investigation, the two even began to call each other brothers, and both revealed a strong desire to cooperate with each other.

Chatting and chatting, "Southern Lao Wang" suddenly said: "By the way, I heard that brother, you have a piece of land in your own hands, which is on the edge of the living area of Huajian Ninth Bureau in Nanshan, so how can you .......?"

Li Huayong still maintained his trademark harmless smile on his face, but he couldn't help but glance at Lao Wang, and said in his heart that Lao Wang had done a lot of homework before coming over this time, and he even knew that he had a piece of land.

"Alas, Mr. Wang, you are a person who understands, I can't hide anything from you, let me tell you the truth, although the land is nominally mine, but it has not been transferred yet, you don't know how difficult it is to get the next planning permit. ”

"Yes, yes, understand, understand, understand, ......"

Hearing Li Huayong mention the "planning permit", "Southern Wang" instantly understood. What the hell is this? You can understand that this is one of the many approvals that need to be done to do real estate, but this "planning permit" should be considered the most important approval.

What does this thing do? It's really about what the land is to be used for. Take Li Huayong's 20 acres of land as an example, that piece of land was originally granted by the government to Huajian Ninth Bureau to build a living area, which is a civil residence, so Li Huayong is now ready to build his own office building there, can he build it casually?

Of course not, because this involves a change in the nature of the land, and when it comes to this kind of thing, then you have to apply for a new planning permit.

Don't underestimate the thin piece of paper, those who know know that in fact, a large part of the real estate industry, and it can even be said that most of the greasy, are out of this kind of paper.

To be honest, compared with this piece of paper, the issue of compensation for land acquisition and demolition is not at the same level at all.

If you want to take a piece of land, if that land is originally counted as wasteland, you may be able to start with 20,000 acres, you can start with 200,000 acres of farmland, and you may start with 800,000 acres if it is counted as industrial land. If it is counted as residential land, you may need 2 million acres to start, and if it is counted as commercial land, it may be 6 million acres......

Needless to say, what kind of cat can be played in this, everyone can make up for it by themselves, I'm afraid that people with a little IQ can see how big the cat is in it.

How to describe it? This is the same as "cutting materials without cutting corners" in the construction industry, land requisition and demolition funds are like "cutting corners", and changing the nature of land is like "cutting materials".

Ordinary people who would fight the idea of land requisition and demolition money, from land developers to officials who want to seek power and rent, basically will not fight this idea, because this is basically on the surface, and it is easy to be exposed if you move a little.

And how good it is to change the nature of the land, this kind of thing is more hidden, secondly, the profit margin is huge, and the third and most important point is that this kind of thing has little to do with the majority of the people who eat melons, because there is no relationship, there will not be many people who pay attention, so it is naturally much easier to play with cats.

"It turns out that the planning permission has not been done yet, and this, if my brother needs help, I have a little relationship in the city. ”

Seeing that the "Southern Old Wang" tried to pretend to be a Jianghu Qi in order to get closer to himself, a "rough man", Li Huayong was secretly amused in his heart, he waved his hand and said:

"Okay, Mr. Wang, don't mention the matter of that piece of land first, I will definitely not be polite when I need help, let's continue to talk about this project now." ”

"Oh yes good ......."

"Southern Wang" came to Li Huayong's office at 2 o'clock in the afternoon, and it was almost 5 o'clock in the afternoon when he left. When he left, he held Li Huayong's hand tightly:

"Brother, what we said today, you must not talk nonsense to the outside world. ”

Li Huayong smiled and said: "Mr. Wang, don't worry, as long as you don't talk nonsense to the outside world, then I promise to keep my mouth shut." ”

So in this way, the first business cooperation between Li Huayong and the "Southern Wang" was reached. But even if they have reached a cooperation, their three-hour conversation has become a mystery to the outside world, and no one knows what agreement they have reached.

It wasn't until many years later, when both of them had become the top bigwigs in the industry, that more and more people were interested in these three hours, and over the years, countless reporters asked the two of them what they talked about in those three hours? But both Li Huayong and the "Southern Wang" remained silent on this issue and smiled at the reporters.

"One of the biggest mysteries in the domestic real estate industry".

This is the kind of sex that has been given to these three hours by those who have good deeds since the beginning of the new century. For a while, these 3 hours even became a gossip in the real estate industry, around these 3 hours, all kinds of "exclusive disclosure", "shocking secrets", "in-depth analysis" and other articles in the major financial media one after another.

It's a pity that this secret can be kept in the end, and the interesting thing is that the decryption of this matter is related to the "old king of the north".

It was in the second decade of the new century, when the old king of the north said his famous "small goal", and a reporter interviewed the "old king of the south" for this matter.

"Southern Wang" may have drunk too much that day, or he may be having an awkward relationship with his little girlfriend, in short, he scoffed at the words "Northern Wang":

"Cut, he'll blow it, and return a small goal of 100 million, I'm afraid Li Huayong won't dare to blow such a cowhide, Li Huayong is not bigger than him, I think I ....... when I met Li Huayong for the first time."

The reporters around him are excited, all of them are like chicken blood, for more than 30 years, it is rare for a party to talk about this "one of the biggest mysteries in the real estate industry".

Because he said it himself, there was no way to face the reporter's questioning of "Southern Lao Wang", so he had to reveal one or two vaguely:

"What else can I say, why did I say that the old king of the north was bragging, and a small goal of 100 million, I was talking about a business of 20 yuan with Li Huayong at the time. ”

"Huh?!really?"

"Didn't I lie to you?" Speaking of this, the "Southern King" also pretended to be indignant:

"It's no wonder that Li Huayong can be so big, I have never seen a more shrewd person than him, he was grinding with me for 3 hours in order to press me at the price of 20 yuan. ”

After the "Southern Wang" said this, naturally reporters came to interview Li Huayong.

"Lao Wang really said that? This guy is not kind, obviously he grinded with me for 3 hours for 20 yuan, okay? ”

Since it was the "Southern Wang" who said it first, Li Huayong didn't care about keeping it secret, he smiled and told reporters the specific facts of the year:

"Everyone should know by now that it was the first real estate developed by Lao Wang, there are more than 300 sets in total, I proposed to him at the time, I was going to buy one-third of it, that is, about 100 sets, at that time for those 3 hours, in fact, most of the time was bargaining, Lao Wang was fighting with me for 20 yuan. ”

"What did he say about you......"

"I remember that his houses were more than 400 square meters when they were sold out, because I bought so many at once, and I made some of his houses in advance, so I proposed to him at the time, hoping that they could be cheaper when they were sold to me, and I proposed to buy him 100 sets for 360 at that time, and everyone said, I didn't ask too much?"

The reporters nodded, and they must admit that Li Huayong's request is indeed not too much.

"But Lao Wang, this guy is good, he has not let go, I have to add 20 yuan per square meter to him, just for this matter, he grinds in my office, and in the end I really have no choice, so I have to promise to give him 380 per square meter. Let's judge the theory, is this his essence or my refinement?"

If the reporters don't speak, there is no need to comment on this at all, and now everyone is concerned about another issue:

"And how did this become a secret?"

"It's so that he can sell other houses. ”

Li Huayong smiled and said to reporters: "Everyone should know by now that among the 300 houses, my 100 sets are the best, the best location, and the highest specifications.

Therefore, most of the so-called mysteries are actually not worth mentioning at all.