Chapter 200: Xu Hui's 2011

Any newcomer who wants to enter the market must be put to the test. X

At the beginning, FLIX spent 100 million dollars to shoot "House of Cards", invited David Fincher as director, and invited Kevin Spacey as the best actor, and the ratings of the TV series were of course good, but in that year's awards season, Kevin Spacey didn't win an acting award!

Is it because his acting skills are not enough?

It's not because the producer is flix, you are a company that rents DVDs, and you still want to stir up the situation, so I will give you a killing stick first!

By the way, "House of Cards" didn't win an award either!

There are dozens of TV series awards in the North American awards season, and not a single acting award has been given to the big actor Kevin Spacey...

Of course, in the second season after that, I won the award...

Even local companies are treated like this, let alone Huiwen World!

At the beginning, Sony acquired Columbia, and lost several big productions in a row, if it wasn't for the "Spider-Man" series to save it, it is estimated that it would really be bankrupt...

Therefore, Huiwen is very cautious about investing in North America, "Moonrise Kingdom" is a small-budget independent film, the total cost does not exceed 20 million US dollars, the company looked at the script, by the way, inspected the director Wes Anderson, and then decided to invest!

By the way, there is also a script called "The Beast of the South" handed over to Huiwen Company, and the investment in this drama is even lower, less than 5 million US dollars...

As for "Pacific Rim", the main investor of this drama is, of course, Legendary Pictures, with a production cost of $190 million!

According to a newsletter from the North American branch, they need to invest close to $90 million...

Damn, "Pacific Rim" is a loss!

Although the Chinese box office has exceeded one billion, the global box office is only 400 million US dollars, and the North American box office can exceed 100 million...

Of course, if the film can be made into a co-production, and then agree to some Chinese advertising placement, it can also make a profit, otherwise if it enters the mainland market in the form of imported films, the producer can only collect 25% of the box office.

And because the exchange rate of the U.S. dollar is constantly changing, collecting overseas box office shares has become a seemingly simple, but actually difficult thing. At the same time, the tariffs imposed by the government will also cut the share of film companies.

There are too many things involved in this, if it is not made into a co-production, and it is purely up to Legendary Pictures, Huiwen's money is likely to be wasted, and there is no fault in the key accounts...

This is put on hold for the time being, and we will talk about it in detail when we meet.

What Huiwen really values is "Wasteland", which is co-produced with AMC, and Xu Hui is even ready to direct the first two episodes himself!

The production method of American dramas is very different from that of domestic TV dramas, they will try to broadcast the first two episodes, bet, once the ratings reach the basic line, it means that the TV station wants this drama, so usually the production cost of an American drama, the first two episodes will be directed by experienced or coaxing directors.

For example, David Fincher was found in the first two episodes of "House of Cards", and Martin Scorsese was found in the first season of "Atlantic Empire";

As for the quality, the American drama adopts the creator-centered system, and the tone of an American drama is created by a creator, as the name suggests, this series was founded by him, that is, the script for the pilot broadcast of the premiere episode must have been written by him. Originally, the TV station or producer would buy the series because he created the premiere episode.

Under normal circumstances, the creator will automatically become the executive producer, get the priority of the screenwriter's authorship, and become the chief screenwriter!

The script for "The Wasteland" was written by Algoff, and of course Huiwen Tianxia also participated in the screenwriter.

In short, "Wasteland" should be the main project of Huiwen World in 2012!

Once the "Wasteland" project can be completed, it means that Huiwen Tianxia can smoothly enter the North American market!

……

2011 was an extraordinary year for Xu Hui!

First of all, Huiwen was successfully listed, Xu Hui's identity is not just a young and promising director, he is also one of the richest bigwigs in the mainland!

According to the value released by the Forbes rich list, Xu Hui ranks 61st with a value of 10.6 billion yuan!

He was even nominated for the 2011 Youth Model of the Year!

Finally got into the eyes of the big guys...

In terms of his own work and directing, he released three of his films in 2011, "Men Should Be Self-Improvement" at the beginning of the year, "The Lion King Fights" in the middle of the year, and "New Dragon Gate Inn" at the end of the year...

The three dramas have created a box office achievement of more than 3 billion.

In 2011, the total box office in the mainland was only 14 billion, excluding the proportion of 43% of imported films, the total box office of mainland films reached 7.92 billion, of which Xu Hui accounted for nearly 40 percent, if you add the other two directors of Huiwen World, "My Black Miniskirt" and "Hot Pot Hero", nearly half.

It can be said that Huiwen Tianxia occupies half of the mainland film and television industry!

This is even more true of TV series, even more so than movies!

"The Temptation of Going Home" after "Palace" was also produced by Huiwen, which directly created the highest ratings of Mango Channel in five years...

The year-end "Step by Step" once again created a good ratings.

Coupled with a few dramas that have not been broadcast, in the field of TV dramas alone, Huiwen Tianxia's income has reached 15%, and the input and output are significantly higher than that of the entire industry.

There is also a movie, "Search", I don't know what Brother Chen Kai thinks, I have to set it for July...

He was probably scared, and he had to wait for the domestic film protection month before he dared to release the movie...

However, after taking a look at the film, Xu Hui took a look at it, and it was okay.

Brother Chen Kai's skills are still there, and it is easy for him to make a movie of the type of "Search"!

To be honest, the Chinese New Year file bumped into "The Thirteen Hairpins of Jinling", which was not only helpless, but also the result that Xu Hui had always wanted.

He must defeat Zhang Yimou and confirm his position in the domestic market.

After this battle, Xu Hui won almost, and in the future, as long as Xu Hui's movie is released, no one in the domestic market will dare to compete with him for the time being.

He deserves the title of the new king of mainland films!

……

At the end of the year, Xu Hui was interviewed by Southern Weekly, who wanted him to summarize his 2011 in one sentence.

Xu Hui actually wanted to say, 'Who can be slashed immediately, but I'm General Xu', maybe too pretending, so he modestly said, 'A year of progress with Chinese films...'

"Many people can't imagine why you tried 3D, and what do you think the use of 3D technology is a good thing or a bad thing for the development of Chinese films?"

In fact, when filming "The Lion King", I thought about whether I could use 3D shooting techniques, but I just tried it, and I gave up, because 3D is a disaster for night scene shooting, especially in the cinema, which may reduce the brightness by about 40%! This is disrespectful to the audience!"

"In order to give real feedback on 3D, when filming "New Dragon Gate", we tried to minimize night scenes, even if we had to go out at night, we would turn up the brightness a little bit. ”

"The economic benefits of 3D movies attract filmmakers and theaters, because the ticket price will be 10-20 yuan more expensive than the average movie, and there will definitely be a large number of 3D movies in the future. To be honest, after this attempt, I feel that 3D is not entirely a good thing for movies, and movies should essentially return to the story!"