197 The big cake of the variety show market

The recording of two days and one night and the infinite challenge is also over, Zhang Xian and Zhu Jiarun still went to join in the fun, but they just went to watch the recording of the show; although it is impossible to immediately understand the essence of the variety show, but it does have some feelings and gains, although it feels relatively shallow.

Zhang Xian sat on the sofa with Erlang's legs crossed, listening to Xu Yiwen's report, nodding from time to time, and asking some questions from time to time, because he did have some problems, and felt that the recording of variety shows was definitely not such a simple thing.

Obviously, when I watched the recording of these outdoor variety shows on the spot, the whole procedure and process were eye-catching, and seeing the performance of these production teams and stars, I also felt that it was not a simple matter to record such a show.

"It's not realistic to copy and copy, and I'm not in favor of just buying copyrights. Zhu Jiarun put forward his own opinions, which are very pertinent and far-sighted, "If we just buy copyrights, if we don't innovate, then we can only follow in the footsteps of others." ”

Xu Yiwen nodded, and put forward a key point, "Our company has produced a good voice, and the domestic variety show market is still in its infancy, but everyone can see the benefits here." Once we buy the copyright, I believe that many domestic TV stations will do the same, and even copycats. In this way, these copyright owners will sit on the ground and raise prices, which is the internal friction of our domestic TV stations. ”

Zhu Jiarun nodded appreciatively, Xu Yiwen is still very powerful; if the normal development rate is followed, won't it cause these overseas TV stations to sit on the ground and raise prices, not to mention the sky-high prices offered by the copyright owners one by one, and the domestic TV stations have almost bought and copied all the popular variety shows, and they have even been treated as jokes.

If it weren't for the current dream man who created a good voice project, then the Dutch TV station would have had the opportunity to sit on the ground and raise the price; even if it were forced out of a new song that sells dog meat on the head of a sheep, the two domestic production companies would have started a lawsuit, and they also gave hundreds of millions of copyright fees to the Dutch TV station that had opened a hateful bundling agreement, which was completely a fat sheep that had been slaughtered.

"Just buying the copyright and copying it is too eager for quick success, and we can't be so impatient. Zhang Xian also nodded, feeling that he still needed to rely on some of his own innovation, "Now, our team may be immature, so my opinion is to learn from the experience of variety shows in South Korea, there is still a lot to learn." ”

Zhang Xian confessed and said, "Now the signature variety shows of these three major TV stations do not buy the copyright for the time being, but let's see if there is a chance to cooperate with them." It's hard to get them to train us a group of people, but it doesn't matter if you pay some price. Don't just look at the immediate benefits, I still want us to have a mature team. ”

Zhu Jiarun thought for a while and said, "Is the birth of the family going to be off the air? If it's really off the air, we will participate in the production of the next show." You go and see if we can come to an agreement with them, we can pay some of the production costs, but some of our people in the company have to be involved in the production of the show. ”

"By the way, take a look at a few key directors and screenwriters, this is the heart and soul of a show. The director who is now infinitely challenging and the director who has two days and one night are very level, and if you have the chance, you can dig it up. The price is good, give them enough rights to bring the team over, which is good for us to improve our foundation and strength in a short time. ”

Zhang Xian and Zhu Jiarun's meaning is obvious, because they know that the foundation of outdoor variety shows in China is still very immature; although it will pay some price to force some people to come over, it will be of great benefit to the rapid improvement in the short term.

In the final analysis, the foundation is still not enough, and we can only use such means, and we can only pay some price to complete the improvement.

What can be done with money is not a thing, Zhang Xian and Zhu Jiarun still have a certain amount of confidence, and it is also because the two of them are extremely optimistic about the domestic variety show market, especially after the explosion of the voice project, the two people who make a lot of money are no longer just satisfied with talent shows, they want to create a variety of programs, and a few more signature programs.

As for the Korean directors who have been forced to dig in the past, there are some problems in culture or communication, which is actually not the biggest problem, because there will definitely be translators and producers in the team at that time, although the big power is on the side of the Korean director, but the show is not necessarily the Korean director who has the final say.

Those people's internal strength and strength are very good, even if they are a little unaccustomed in a short period of time, it doesn't matter, they can quickly help the domestic team improve, not to mention, they can also produce some programs that may be good in a short period of time, and they belong to their own programs, not that they just need to run in the state of buying copyrights with money.

Instead of buying the copyright, we might as well buy back the chefs who cook!

After chatting about this investigation, the topic also shifted to the show "Singer", which is a program that costs a lot of money, and the top music production team is not counted, the key is the singer's appearance fee.

This is not a talent show, the newcomers in the talent show don't have any appearance fees at all, at most they are car and horse fees and some room and board, etc., and the money spent on these singers is pitiful. But the show "Singer" is different, although there are also a few singers who are not popular or not well-known, but there will also be a signature superstar.

The reason is very simple, although you need to pay a high appearance fee, but these singers will have gimmicks to participate in the show, and such singers participating in the show will make them have a lot of capital when attracting investment, which is a little common sense for making a show.

It's all about amateurs, it's really hard to cause a topic, and it really takes so many attractive singers to attract more attention.

"Now we are in contact, we are in contact with the mentors of the Voice project, and we have also contacted several singers from Hong Kong, Macao and Taiwan, all of whom are powerful. Mango Terrace means to invite a few ...... they want to hold."

Zhu Jiarun interrupted Xu Dawen's words and said, "Show me the list when the time comes, I don't mind cooperating with Mango Channel, they do have strength in this regard." But you have to make it clear that we don't just rely on Mango Terrace, we don't help them support people. The priorities are clear, it doesn't matter if the connections and relationships don't matter, and it doesn't affect the quality of the show is the bottom line!"

In the face of Zhang Xian, who usually looks kind, Xu Dawen actually does not have so much pressure, but in the face of Zhu Jiarun, who does not express his opinions much, Xu Dawen is under a lot of pressure, because he knows that this is a big man who cannot be ignored in the company, even if many people think that Zhang Xian is the real boss in private.

In fact, it is almost the same, among this young couple, Zhang Xian is basically more in front of the stage, but there is a female Zhuge and virtuous helper behind the scenes. And these two people have a high degree of agreement, at least Xu Dawen rarely sees them arguing, when one person moves forward, the other will definitely take the initiative to retreat, the two will not fight for the right to speak, they are always in unison.

sent Xu Dawen away, and now it has become the two-person world of Zhang Xian and Zhu Jiarun.

"Wife, I found that the cost of producing shows is getting higher and higher, and it is all the appearance fees of those mentors and guests. Zhang Xian sighed and said with a little pressure, "In the future, we have to pay attention to it, and we can't let them sit on the ground and raise the price." ”

Zhu Jiarun laughed, still with a sense of accomplishment, "We can't be black-hearted capitalists, we actually earn more, so it is natural to share some of the profits." Besides, now such a price is not sky-high, and you don't know the real unreasonable sky-high price. is doing children's drama performances at Hollywood prices, and I'm afraid that after a while, everyone will find out that there is more and more capital in the entertainment industry, and the market will be chaotic. ”

"That's okay, as long as our show is up and running, that's fine. Zhang Xian still has some confidence and confidence, "The base camp seems to be like this, and the appearance fee of the guests is not high." This infinite challenge here is similar, all the guests are rushing to the show, and the requirements for the appearance fee are not particularly high. ”

Zhu Jiarun smiled and nodded, because she knew that this was the truth, "That's right, as long as the show is done." In the final analysis, those guests are all stars, and they all want to go to popular shows to brush their faces and popularity. As long as our show is popular, whether they are to promote themselves or their works, we can ignore the price if the price is too high. ”

Zhang Xian is cheap, and the attributes of black-hearted capitalists are a bit explosive, "Some of the actors and singers under our company are really not good, we praise our own stars." There are too many stars in the entertainment industry, once they offend us, they will be completely banned in our TV series, movies or programs. Weibo is also very powerful now, those people know that it is not good to offend us, otherwise don't blame me for pinching his traffic, if you want to be on the hot search, you can dream!"

Zhu Jiarun smiled, one moment Zhang Xian was still saying that he thought those stars were making a lot of money, and the next moment he was thinking about exploitation, and even the means didn't seem to be very fair.

However, in business, of course, those celebrities want to make more money, which is a natural thing, but as a capitalist, Zhang Xian certainly also hopes to make more.

So one party wants to get more paid, and the other party naturally wants to make more profits.

It's hard to say who's right and who's wrong, this is the reality, everyone wants to make money; as long as it's not too much, then naturally there is nothing to say, it's a normal thing, Zhang Xian is also at ease doing this, because he now has a big family, and he still has a large team of employees to raise, of course, he can't be blindly generous.

The variety show market is a big cake, Zhang Xian and Zhu Jiarun definitely want to take a bite and earn more!