Zhang Xian and Zhu Jiarun arrived in Shanghai, naturally because the two of them have a lot of things to do, and the most important thing at the moment is Weibo.

To be honest, Zhang Xian and Zhu Jiarun feel that the development momentum of Weibo is really strong, and they are indeed very optimistic about the development of Weibo. But there is also a reality that must be admitted, that is, Weibo has been losing money, and it is estimated that it will lose money for a while.

is also because of the control of Weibo, the attractiveness of Weibo has declined, but it still continues to burn money. Weibo does not have so many topics of public events now, and life scenes such as showing babies and taking selfies are becoming more and more obvious.

And there are many people complaining, that is, there are more and more advertisements on Weibo now, this is the reality.

Through cooperation with mainstream TV stations and video websites, it provides a promotion platform for film and television dramas and variety shows.

It is also because Weibo has now begun to focus on the development of video, and video advertising has also become an important part of Weibo's revenue. This is actually a long-term benefit, because of the advent of the smartphone era, watching videos with mobile phones must be paid attention to, which is also becoming more and more mainstream.

Zhou Tong naturally knows this, which is also a reason why she met with Zhang Xian and Zhu Jiarun. She also knew that although Zhang Xian and Zhu Jiarun didn't care about the operation and development of Weibo, she wanted to hear Zhang Xian and Zhu Jiarun's advice because they were very insightful.

"We still need to pay attention to avoiding policy risks, we are not Twitter, this must be clear. Zhu Jiarun once again emphasized that because she knows the 'danger', "I think it's good for Weibo content to shift to entertainment and vertical fields, which can give Weibo more room for monetization." ”

Zhou Tong nodded, you really can't do nonsense as a social media platform in China, and some red lines must not be stepped on, this is the reality. Therefore, what should be cooperated is still to cooperate, and when it should be strictly managed, it is naturally strictly managed.

Celebrities are one of the core competitiveness to attract users, and there are media users and content in vertical fields, such as finance and sports, which bring great help to user growth, which is naturally what Weibo must pay attention to at present. This is even a profit point in the next period of time, and it doesn't hurt that the content of the platform is becoming more and more diverse.

Although the tonality is sinking, the commercial value will become greater and greater, from national events to eating, drinking, and sleeping, such microblogs are closer to the lives of ordinary users, which is also more beneficial to microblogging.

Of course, we also need to do a good job in products, and with the advent of the smartphone era, it will affect the number of Weibo users to a certain extent. This is fundamental, when Weibo pays attention to mobile phone users, it also needs to do a good job in content and user experience.

"Mr. Zhang, Weibo may not be able to make a profit in a short period of time, and now we are losing money every quarter, but compared with before, we are now losing money. Zhou Tong naturally needs to know the attitudes of Zhang Xian and Zhu Jiarun, because the big boss is these two, "Our Weibo now has more and more advertisers, advertising fees, and some funds that are relatively easy to get." ”

Zhang Xian knocked on the table and looked at Zhu Jiarun, there was no hypocrisy, "If it is within reason, I don't mind making some money, Weibo is indeed still burning money now." Those celebrities want to be famous and want popularity, they can, as long as they don't become popular. ”

Zhu Jiarun also laughed, because of the openness of Weibo, it has attracted a huge user group, and the hot search list is a must-see place for Weibo users.

Especially in this era of information explosion, we really have to try all kinds of ways to attract people's attention, and no one can be left alone. Using the influence of Weibo in triggering the popularity of topics to promote entertainment projects or artists has become a shortcut. Because mastering the hot search means mastering the public opinion vane and obtaining direct publicity effects, it also means that there can be various fame and profits in the middle.

"It doesn't matter if you buy hot searches, but advertising agencies, public relations companies or new media marketing companies must crack down. When the water is clear, there are no fish, but our interests must be guaranteed. And don't let those people be powerful, our Weibo has basically become a big trend in China, don't do things like killing chickens and taking eggs. ”

Hearing Zhu Jiarun say this, Zhou Tong naturally nodded, because those celebrities are really rich, if the hot search thing can be operated, Weibo will really have a lot of income.

It is impossible to turn losses into profits for the time being, but it must be admitted that those celebrities will definitely bring a lot of help to Weibo's revenue. Weibo and celebrities complement each other to a certain extent; Weibo needs the fame and traffic of celebrities, and they need to spend a lot of money to buy hot searches and so on. As for celebrities, for greater fame and popularity, they naturally need the publicity platform of Weibo.

Zhang Xian and Zhu Jiarun explained some things, and then they were ready to see Zhou Tong bring the planning book, this planning must be a specific point that needs to be done, it definitely does not mean that the three of them will sit here and talk and immediately put it into use, or it is a comprehensive point that needs to be considered.

I talked to Zhou Tong about Weibo, because Weibo's development is really good now. Even if there were some things in the process, they were basically harmless, and there was no big or principled trouble, so it can really be said that it is in a state of steady development.

There is no need to worry about competitors, there may be companies with a large user base, but who has allowed Weibo to occupy the initiative and lead the momentum from the beginning. In such a situation, it is natural that there are more and more users, which are some of the characteristics of Internet companies, especially social media platforms, which are really almost winner-takes-all.

"Wife, do you think that the salaries and values of celebrities are getting higher and higher, and they are really a bit inflated. I didn't seem to be grateful a few years ago, but now I am grateful that the value of these domestic stars is almost the same as that of Hollywood stars. ”

Hearing Zhang Xian's words, Zhu Jiarun thought about it and smiled, "Maybe it will be more exaggerated in the future, and I don't know if it's true or not, it's tens of millions or hundreds of millions of salaries at every turn, one moment is to mark the price, and the other time to refute the rumors." This value is high now, but it will definitely be higher in the future. ”

"When it comes to this salary, you are speechless, you don't invite those idols, investors and advertisers will be unhappy, and fans will not buy it and confiscate the ratings. Zhang Xian was speechless, and there was no way, "Give a high salary, and I think the strength of those people is really not enough." ”

Of course, Zhu Jiarun knows what Zhang Xian means, and now there are actors under the company, and some of them are famous, and they even want to do more and more popular personal studios or something. Not to mention that the value of these stars is really getting higher and higher, and there is more and more hot money flowing into the entertainment industry, and many people feel that the money in the entertainment industry seems to be very profitable.

Looking at Zhu Jiarun, Zhang Xianxia was ruthless, and he was decisive.

"Let's pay attention to a degree, there is no way for a show like a singer, it must be to invite a few stars who are big and topical, and the salary can only be higher. But we can't let them take care of it, we really have to pay attention to some of the remuneration standards. It doesn't matter if others say I'm black-hearted, I don't do anything wronged anyway. ”

Zhu Jiarun is also nodding, because she knows that it is necessary for Zhang Xian to take precautions like this; Now that the value of celebrities in the entertainment industry is beginning to be inflated, the trend is becoming more and more celebrities, although they do not have the strength to formulate market rules, but they must also admit that Dream People Media is not so easy to bully, and it can still be a big bully to a certain extent.

The atmosphere in the entertainment industry is also becoming more and more impetuous, and it is naturally a good place to make money, but Zhang Xian is also a little pressured, because he is now doing the entertainment industry, and he is really worried about the huge burden and pressure brought by such a deformed prosperity.

Now Zhang Xian doesn't need to worry, maybe because he has a few ace programs, TV, etc., but "Wulin Gaiden" has almost tapped its potential, and there are not many sequels like "Love Apartment". Although some TV series have been filmed one after another, the word-of-mouth is not very good, but the ratings are indeed very high.

However, Zhang Xian and Zhu Jiarun are very clear that once the advantage of foresight is no longer there, it can only rely on the strength of the company;

Zhu Jiarun leaned on Zhang Xian's arms and began to gossip, "Husband, I guess there will definitely be one less exaggerated wedding of the century in the future." It is said that half of the stars in the entertainment industry went, spent hundreds of millions of dollars, and the wedding turned into an awards ceremony and an advertising exhibition. ”

"When we get married, don't be so utilitarian, it's definitely lively, and relatives and friends come over. But don't do anything like sponsorship, it's not for marriage, it's for publicity and making money. I just watched some celebrities in the United States get married and sell filming and receive sponsorship, I feel awkward. I feel like getting married is just for show. ”

The wedding of the century is definitely not Zhang Xian's expectation, he still prefers a lively but private wedding, rather than saying that a large number of reporters and videographers are shooting, not to show affection and sweetness to some people.

Zhu Jiarun also nodded again and again, of course, she didn't think that there would be so many melon-eating crowds watching her and Zhang Xian's wedding, and it wasn't a sect leader or a small flower or something, where would so many people pay attention. Although Monopoly is also concerned, compared to the stars in the entertainment industry, the attention is definitely much less.

What's more, she and Zhang Xian don't need that fame and attention, and naturally they don't need to think about exposure, popularity, or hot searches when they are married, so even if their wedding is a big deal, they will definitely not receive a lot of sponsorship or something.

"I don't know if Tianbao and the sect leader will be able to get married in the future, but I think it should be. They seem to be talking, but they don't know if they admit it. Leaning on Zhang Xian's arms, Zhu Jiarun was a little speechless and gossipy and said, "The two of us have changed the fate of many people, anyway, it is no accident that Wang Baobao's fate has changed a lot!"

Zhang Xian really doesn't have any pressure, maybe many people's fates have changed because of them, but Zhang Xian doesn't care about those. Because he just wants to live his life, he just wants to take care of his relatives and friends, and he just wants to be with the people he loves.

Therefore, Tianbao is not popular or some people's masterpieces are gone, then there is no need to care and care at all, Zhang Xian is living his life in a down-to-earth manner, he is now doing some of his own business with taste, enjoying life is the most important thing, where is there any mind to consider other people.

Now it is more realistic to consider creating a media overlord, even if it is not a hegemon, it should be a very powerful and status existence in the entertainment industry.

Weibo is a big killer, Zhang Xian and Zhu Jiarun both think that Weibo will maximize its value in their hands, at least for some of their industries; as for other entertainment companies or celebrities, those people are estimated to be very depressed, but that is not something that Zhang Xian and Zhu Jiarun can manage.

Isn't this an obvious thing, who made Zhang Xian and Zhu Jiarun's Dream Man Media bigger and bigger, and who made Dream Man Media have more and more programs, TV, etc., which naturally means that Weibo can be used to build momentum very well, at least a multiplier of fame.

Of course, some of Zhang Xian and Zhu Jiarun's actors and even their lives are also acting, and the character design has begun to be created; although according to Zhu Jiarun, it is not so exaggerated, but down-to-earth and interaction must be indispensable. Of course, boasting or fancy sedan chairs are also indispensable, and even news releases and the like are indispensable.

But no matter what, it is indeed much more convenient to have Weibo.

For example, what is the queen of Weibo or something, it is really necessary to do it; public knowledge, intellectuality, etc., are still relatively attractive now, and it still seems a bit forced, of course, you can't let the stars of other companies take advantage, Zhang Xian and Zhu Jiarun have been doing this for a long time.

On the Shanghai side, it is natural to deal with the affairs of Weibo, and once the affairs on this side are dealt with, Zhang Xian and Zhu Jiarun will enter Beijing; this is not to see the Great Wall or travel, this is to do some things in a serious way.

Although the housing prices and prices in the capital are very exaggerated, although it is not easy to live in the capital, it is still necessary to have some foundation there, because you can really get a lot of convenience there, and it is not for nothing that celebrities live in the capital.

And Zhang Xian and Zhu Jiarun naturally want to take a look, they are now more and more concerned about the affairs of the entertainment industry, and they are now paying more and more attention to the development of media companies; moreover, there are still some need for the establishment of the Dream People Group, and the time for the establishment of the head office has finally arrived.