Chapter 920: Kylin

"That's right, little boss. Pen fun and pavilion www.biquge.info

The car factory in Huaxia is estimated to be able to officially start production in November this year, and we can consider sales in the near future.

What are you going to do?

Adopt the 4S store franchise model you mentioned at the press conference, or will our company directly open a direct store?"

Executive Officer Kesten Miller asked that these key questions could only be asked after Han Xuan, the company's president.

In 1982, three years after Mr. Deng gave instructions that "cars can be joint ventures", three experimental joint ventures, including Yanjing Jeep, Shanghai Volkswagen, and Guangzhou Peugeot, began to be established.

It wasn't until 1989 that cars were really open to the general public, and before that, almost half of the private cars in the coastal areas were smuggled in, along with government cars and taxis.

Today, the total population of China exceeds 1.2 billion, and according to information obtained by Han Xuan from government departments, the total number of private cars in the country is only about 2.4 million.

In other words, on average, only two out of 1,000 people own a car, and the total number of private cars in the United States is now nearly 70 million, a considerable difference.

Just 20 years later, Huaxia Club has more than 140 million cars, which shows how broad the market prospect is.

As long as Han Xuan can get a small part of the market, this is enough to make a lot of money, so he opened the first overseas automobile factory in Huaxia.

Kesten Miller didn't wait for Han Xuan's answer, and continued: "I think we may be in some trouble.

Our company's sub-brand is called Loong, but recently I learned that Huaxia already has a car company called Shenlong.

It is a joint venture between two automakers, Citroen of France and Dongfeng of China. ”

Hearing the news, he couldn't help but be stunned, Han Xuanzhen didn't know that the original joint venture company with Citroen was called "Shenlong" in Chinese.

Holding the phone in one hand, scratching his head with the other, he thought about it and said, "Then change it."

Anyway, there are no listed products under this brand now, so let the company make an announcement to explain it to everyone. ”

The small car that will be sold in Huaxia this time is a modification of the original "Panda Car", a product of the Italian Yafit Group, and was originally intended to be sold under the Loong brand, but now it seems that it will not work.

Whether it is a dragon in the West or a dragon in the East, it is called a dragon when translated, Han Xuan doesn't even like to collide with others when he wears clothes, let alone such an important industry as an automobile company.

In case consumers are confused because of the company's name, it will be detrimental to product sales.

It is normal for the company to change its name, such as the gossip-girl shopping website that has become increasingly popular recently, and some men reacted that this name was too girly and not suitable for them, and Han Xuan recently had the idea of removing "girl" and changing it to a separate "gossip" (gossip).

Executive Kesten Miller replied, "Well, it seems like that's all it can be."

We have customized the vehicle logo and front fence from a company in Huaxia that specializes in the production of car logos, which are being produced recently.

Luckily, construction had just started in the middle of the month, and the production was not very large, so I stopped production as soon as I learned about it, and the damage should be within a million dollars.

So, what should we change the name of this brand to?"

“...... It's called kylin.

Like dragons, it is a mythical beast in ancient Chinese myths and legends.

It will focus on the Chinese market in the future, and it is better to have a slightly localized connotation. ”

Kylin means "unicorn" in English, and Han Xuan continued to say over the phone: "Hurry up and find a group of Chinese designers in the UK, let them make a car logo with modern aesthetics, remember to tell them that the pattern is unicorn, gold and silver."

Make a few more for me to choose, and then go to the Huaxia Bureau of Industry and Commerce to register the trademark.

As for your question just now, I think it is better to open 4S stores in major coastal cities first, try to operate for a period of time, and then start franchise activities.

Now the company is not famous, and in a hurry to join the project, there may not be too many people who respond to us, which will be embarrassing......"

The Fiat Group's Panda is a classic model that looks like a Panda on the outside, and it has achieved high sales in Europe and the United States.

After a slight transformation by Han's Automobile's team of design experts, the appearance is more sleek and more like the future Geely Panda.

The reason why Han Xuan chose it is because among the cars of the same grade, it is the only one that is more pleasing to the eye, and the price is relatively low.

This takes into account the current economic development situation in China, and most people want to own a car, rather than thinking about what brand of car it is.

Nowadays, the price of a Xiali car is as high as about 100,000 yuan, and the price of Jetta and Santana cars is as high as about 150,000 yuan!

Only a small number of people can afford it, and Han Xuan can cry when he sees the style of those cars, but the sales in China are particularly hot.

According to estimates, the cost price of the Panda car is about 72,000 yuan.

Counting the freight and sales costs, the implementation of the low-price policy can almost reduce the final price to less than 90,000 yuan, and adopt marketing methods with small profits and multiple effects.

Knowing that the opponent's product is not powerful, Han Xuan is full of confidence in the sales of Panda cars, it is only a transitional model used to occupy the market, and when his own company's cars are developed, that is when Han's automobile company really makes efforts.

The design team is designing the styling of the Loong car in the classic style of the future Infiniti...... No, it should be called kylin now.

After chatting with the executive officer of Kworth Miller for more than half an hour, Han Xuan hung up the phone about the progress of car development.

Pick up the fat cat that was rolling around all over the ground and walk outside......

Leaving the air-conditioned room, the heat outside at noon suddenly hit my face.

Obviously it was almost autumn, Monterey Bay had suddenly warmed up recently, Anya was swimming in the pool, and the liger and the panther were squatting on the shore, watching the little donkey McDull splash happily in the water.

The two guys had never been in the water, and they wanted to go in and swim, but they didn't dare, so they stretched out their paws and made a splash.

Hearing Han Xuan's approaching footsteps, he turned his head back and called.

"Come down and swim together?"

Anya wiped the drops of water on her face and asked Han Xuan.

She is wearing a white one-piece swimsuit, which is currently just developing, and she is almost flat in size, which has nothing to do with the word "sexy".

"No, let Fat Ding swim with you.

I twisted my foot when I was riding down yesterday and it still hurts. ”

Han Xuan put Fat Ding on the ground, looked around, and said, "Where did Xiao Barry go?"

"Inside the Giant Sequoia Forest.

I just saw it go in with Pooh, don't worry, Mr. Erner is looking after them......"

The pool extends all the way to the edge of the cliff.

When Han Xuan looked sideways at the coast, he suddenly found a group of tall women in various bikinis, strolling on the beach, basking in the sun, and swimming, each with better figures.

It was too far away to see who it was, so he turned around and asked Secretary Sen, "Why are those people here with me?"

The territory of Gambo Sea Ranch is a private beach and is not open to the public like the resort next door, so Han Xuan is curious.

"Your grandmother arranged to come here, and just arrived this morning.

These are Victoria's Secret contracted models, the same angels who walked the Christmas Eve catwalk last year. ”

Dawson waved his hand, not knowing which one to say hello to, and the smile on his face was unusually bright.

Han Xuan squinted slightly, smelling something unusual from it, Dawson and them should not have been in contact before.

It seems that this handsome secretary, who has recently become a teenager, has already hooked up with them...... (To be continued.) )