Chapter 904: Static Exhibition!
Seeing the outline of the lines drawn by Li Fanyu, Zhou Qingyu's tears stopped. Pen @ fun @ pavilion wWw. ο½ο½ο½Uο½Eγ ο½ο½ο½ο½
"What are you doing here?"
"Design a new car. Li Fanyu's hand didn't stop, and replied casually.
Zhou whispered: "But this is fashion week, what's the use of designing cars?"
Li Fanyu smiled slightly, "The brand element of X Fan is car and life. Clothing, accessories, and other designs such as smoking watches are based on this. You say, what's the use of me designing a car?"
"But such an element is not favored!" Zhou whispered in annoyance, a little crazy.
Li Fanyu's pencil paused slightly, "You also know that these elements are not favored. He looked up at Zhou who pursed his lips and whispered, "But if you are not favored, is it not good?"
"......," Zhou whispered to him, "but this at least proves that this concept is not good enough." If...... If it's really good enough, at least it won't be disturbed by a small group of people's comments. β
Li Fanyu spread his hands, "Okay, you're right. Even if it wasn't good enough, so I want better now. β
"Why don't you understand! Time is running out! Now that fashion week is halfway over, where is the time to redesign?"
Seeing Zhou whispering hysterically, Li Fanyu was in a trance for a while.
I experienced this kind of scene at the car design competition in Germany three years ago.
"Whisper, think about the path you've traveled before. Is it the first time you've been sung down? Is it the first time you've faced criticism from the outside world?"
Zhou Qingyu bit her lip and shook her head gently.
Li Fanyu put down the pencil and took her hand, "You've come all the way, is it still this time? You are a smart girl, you should be able to figure out these questions." After venting and crying, I still have to rebel against this fucking world. Right?"
He spoke calmly. As his experience grew, he could no longer be as impassioned as he had been in Germany.
He believes that Zhou Qingyu, who has been working since he was a teenager and has gone from being unknown to now famous, is still different from Cheng Ke and Sanxueba when he was not out of school in Germany at that time.
This girl is very smart and can overcome many difficulties on her own.
Looking at his firm and soft gaze, Zhou Qingyu bit his lip lightly.
After staring at each other for a long time, she finally sighed, "What do you want to do?"
Ha
That's my good girl!
Li Fanyu smiled slightly and nodded with satisfaction, "I will design the model, and you are responsible for matching it with clothing, bags, and accessories!"
Zhou Qingyu wiped the undried tears on his face, nodded, and said with a red face: "Let go of my hand and bring a piece of paper." β
β¦β¦
According to the process of fashion week, the first and second tier brand shows are concentrated in the first three days. After the first three days, except for the closing ceremony at the last point, it is all time for the new generation of designers.
This is the last bit of conscience of this world-renowned fashion week other than commercial purposes, after all, it is necessary to promote the younger generations to maintain the longevity of the entire industry.
In the remaining time, there are only two choices left for designers of first- and second-tier brands: those brands that have gained widespread attention in the early part of fashion week and have already received a large number of orders will directly leave behind a few leading designers to make exposure and maintain their popularity. Then I was ready to make money wholeheartedly.
The second is that those brands that have not received enough orders, or who have not paid enough attention, continue to rely on the static exhibition area to attract attention and participate in the final and most fierce battle.
Li Fanyu and Zhou Qingyu had to choose the second option.
In fact, those brand designers who have made a lot of nonsense about the design of the Xfan brand before also rely on this static exhibition.
Because from the current situation, the catwalk can directly reflect the design, but if you want to pursue extensive attention and better show the design elements in a flat situation, you still need a static exhibition area.
After all, fashion magazines and some posed photos are also an effective means of exposure in the fashion industry. It is also the instrument that has the longest impact on the market and the industry.
And the fact that some of the biggest names in the fashion and art world with unique tastes come to static exhibitions from time to time is enough to make those designers who are not satisfied in the early part of fashion week, or who want to pursue more exposure, care.
The static exhibition area of this year's New York Fashion Week was transformed from a pavilion similar to that of a modern museum.
In order to better summarize the participating brands and provide a good window for the media and some invited visitors invited to interview, the entire exhibition area was divided into several parts.
Because the women's brand occupies a relatively large space, X Fan was arranged by the exhibitor to the No. 3 area of the exhibition area.
There, there are many first- and second-tier men's fashion and luxury brands such as Piomu & BM, Bounumo, VG, Versace and so on.
When the designers of these brands were setting up the scene and saw that there was no movement in the Xfan exhibition area located in a remote corner, they all cast ridicule and disdainful glances.
While taking advantage of the break, several people had known each other before, and even two of them were still the same designers, gathered together to discuss the matter of X-fan.
"In my opinion, they haven't set up the exhibition area at this time, so they are definitely not going to participate in the static exhibition. β
"It's very likely, after all, the current media is no longer optimistic about them, what are you going to do when you come to the exhibition? β
"Well, if it were me, I would appreciate this static exhibition opportunity more. β
"Oh, why?"
At the opening ceremony, Anna Wintour, the head of Vogue magazine, was also present. Anna Wintour's penchant for a unique style of flat fashion is very likely to come here. What if the design is valued by the fashion queen Anna and invited to the MetGata party a few days later...... Wouldn't that be more eye-catching than shining at Fashion Week?"
"What you're talking about is a small probability event, and no one in the entire fashion industry doesn't know that Queen Anna is notoriously tricky. Besides, MetGata has been inviting top designers and fashionistas in recent years, and it is said that Queen Anna has three invitations in her hands. At Fashion Week, Gucci, Chanel, Louiton and other elite designers of women's fashion have a better chance of getting invitations, right?"
"Well, yes. β
"It's useless to talk about this, guys, even though being able to participate in MetGata represents entering the top fashion circle, but don't forget that our main target is the Chinese market. It is important to think about how to completely strangle the big threat of Xfan in the cradle in the next step. β
"Well, I totally agree with Mi Lige's statementγ"
While everyone was discussing in low voices, a debate erupted outside the exhibition area.
They craned their necks to look at it and smiled.
"Friend, these are not real cars, they are just models. It was specially made and shipped from across the ocean as an important design element of our exhibition area! Why don't you let us put it in?"
I saw Li Fanyu, who was wearing a slim motorcycle leather jacket, trying to reason with the staff of the exhibition hall.
Just as everyone was about to go over and say a few words, they were surprised to find a familiar face in the crowd watching the excitement.
That person is none other than the helmsman of "VOGUE", known as the queen of the American fashion industry, Anna, Wintour!