1022 Brand Positioning
Zhao Shu went to the village primary school early in the morning and wanted to ask Luo Xu what was going on with the two red envelopes. Although she got up early, she was still a step late, and when she arrived at the village elementary school, Luo Xu had already left.
Luo Xu didn't run away from the wind, he had something, so he left early. In fact, Luo Xu didn't know that Zhao Shu had a big fight with Liu Shuying last night because of the red envelope. Yoo Shuying is not the kind of person who likes to sue.
Luo Xu went back early because he received a call from Tang Min. Tang Min and the three agreed that the products they developed can be mass-produced and marketed. After this period of testing, the three of them had enough jù to prove that their products were effective and that there was no harm to the human body.
After a period of explosive growth, the industries under its name have now entered a stable stage of development, although the profit growth is still very high compared with the same industry, but compared with the past, it has tended to slow down.
Luo Xu is not an easy person to satisfy, and now with his consumption habits, the assets under his name have been inexhaustible for eight lifetimes. Money is just a number to him, but for a man, especially an ambitious man, the chase for money and power is never-ending and never satisfied.
He was rich enough, but not rich enough to rival the country. In fact, there are many people who are richer than him, and as far as provincial cities are concerned, he is far from being ranked.
Looking for new profit growth points is a problem that Luo Xu has been looking for during this time. At present, the orchard under his name is unlikely to bring him profits, on the contrary, it will need to continue to invest for a while.
When he will be profitable, even he himself does not know.
In addition, the resort is still under construction. The project is nearing completion, and the next step is the renovation, which will take a while before it can be opened. After the operation, there is a long process of water storage, and it will take at least four or five years to achieve profitability.
The skincare industry is a profiteering industry, it's an open secret that everyone knows. The more high-end skin care products are, the more profitable they are, and things that cost a few dollars can be sold for thousands of dollars.
Luo Xu is aiming at this market because of the huge profits and broad prospects of this market.
Everyone knows that the main customer base of the skincare industry is female consumers, and with the improvement of women's status around the world and the continuous high temperature of women's pursuit of beauty, he believes that the industry will get better and better.
In China, for example, although the slogan that women can hold up half the sky has been shouted for an unknown number of years, the status of women has not improved significantly before the new century. After entering the new century, with the invasion and sweep of various advanced trends of thought, women were greatly liberated.
Today, there are more and more female white-collar workers, and there are also many female leaders in government units. Women are using their remarkable work skills to sue men, and they can hold up half the sky as well.
Nowadays, there are more and more stay-at-home dads in many families, because in a family, women earn more than men.
The economic base determines the superstructure, and the increase in women's income, of course, the higher and higher social status. Now many women have their own careers, they no longer rely on men to survive, they can still live a very good life on their own.
With the increasing status of women, global cosmetics and skincare companies have made great strides in recent years.
China is an emerging market whose potential has not yet been fully opened. In Luo Xu's planning, he wants to build two brands, one to take the civilian route and the other to take the high-end route.
His ambition is not to this point, in the future, he will also enter the daily chemical industry, his goal is to replace Procter & Gamble as the world's largest daily chemical company, so that his products into the world, so that families around the world are inseparable from his products.
When Tang Min and the three of them were still having breakfast, Luo Xu arrived. 、
"Mr. Luo, why are you here so early?"
For Luo Xu, who came so early, Tang Min was very surprised.
When Luo Xu saw the hot porridge and buns on the table, his appetite was opened, he sat down on the table, and said with a smile: "Come for breakfast, you should have no food when you are late." ”
The three of them laughed, and Tang Min got up and took a pair of chopsticks to Luo Xu. The three of them chatted while eating.
After breakfast, Luo Xu was taken by the three of them to the real room. Tang Min and the three of them first reported to Luo Xu the results of the real experiment of the three of them during this time, and they entered the number of each person who participated in the experiment every day. They took many photos, and Luo Xu casually clicked on a text folder and looked at the changes in a woman's facial skin.
Not boasting, after looking at a photo, he himself felt that his product was simply amazing.
Although Luo Xu didn't understand all kinds of complicated numbers jù, he didn't even know what the term jù represented, the only thing he could understand was that photo.
It is no wonder that the relationship between husband and wife in Tianyuehu Village has become much more harmonious these days, and the skin of those women who participated in the real yàn has improved. The yellow-faced woman in the family has become young and beautiful, and the men are naturally happy. When the family is harmonious and the relationship between husband and wife deepens, the appearance of the village will naturally change.
Coming out of the real yàn room, the four of them came to the conference room located on the second floor of the villa.
"Tang Min, I want to know how much such a bottle of cosmetics costs?" Luo Xu asked.
Tang Min said: "Mr. Luo, after mass production, the cost of raw materials used in this bottle of cosmetics should be less than eight cents. ”
This cost is obviously lower than Luo Xu's expectations.
"How much should the price be set?"
Tang Min said with a smile: "Mr. Luo, it's hard to say, let's first clarify the positioning of our brand, high, medium and low, what kind of positioning do we have?"
Luo Xu said: "I plan to register two brands, one will take the high-end route and the other will take the civilian route. ”
Tang Min said with a smile: "If you are desperate for the route, I will build a price within two hundred." For high-end brands, at least 800. ”
It is incredible that the price of the same product is so different because of the different brand positioning.
If you think about it, it is easy to understand that a plate of shredded potatoes in a five-star hotel can be sold for sixty yuan, while a plate of shredded potatoes in a roadside restaurant is only six yuan. Some people eat it for six yuan, and there are still many people who eat it when it sells for sixty. Different pricing targets different customer groups. For those noble ladies, the more expensive they sell, the more they can be favored.