Not to mention Fan Ye's "The Biography of Ba Qing" and Brother Xun's "The Biography of Ruyi".

After 17 years of "4S" and "The Legend of Chu Qiao", domestic costume dramas have ushered in the saddest winter period in history.

The issuance of the ancient restriction order has caused costume dramas, a traditional drama of the Celestial Dynasty, to usher in the most regrettable period.

Many dramas obviously have good potential, but because the length is too long, or the quality is not high, the broadcast time has been delayed again and again.

Among them, "Love Without a Trace" starring Yaya is one of the very tragic examples.

Objectively speaking, the plot of "Love Without a Trace" is definitely not very new, nor is it a big heroine in the real sense, but it is because there have been too many costume dramas for the big heroine in the past two years, which has caused the cost of domestic film and television production to be mentioned again and again.

The way in which the state is in macroeconomic regulation and control naturally has to be restricted......

Well, I can't make it up.

In fact, the real reason for the issuance of the ancient restriction order is that the cost of many movies is less than a fraction of that of TV series.

Just think about it, a TV series has the slogan of a big heroine in ancient costumes from the beginning, and it has the role of a strong IP, plus the costume script belongs to a big money-burner, and it is common to invest one or two hundred million yuan to shoot a costume drama.

It is even said that "The Biography of Ba Qing" has spent 500 million, and "The Biography of Ruyi" has spent at least 300 million!

Such an astonishing production cost has even reached the total box office of some domestic films!

With so much money, once the ratings are affected, or they can't become hits, then the ultimate fate of these dramas is to become stacked dramas.

If it is said that the TV drama market is surging and actresses from all walks of life are fighting each other, then the film market is a little delicate.

Since the 17-year "Wolf Warrior 2" and "Iron Fist of Shame", two movies with high reputation and high box office, no domestic film has exceeded one billion box office.

It's really emotional.

This situation lasted until the release of "Fanghua".

As Feng Liuye's 17-year Chinese New Year movie, once "Fanghua" was released, it finally washed away Feng Liuye's more and more mysterious directing shame in recent years.

It can be regarded as breaking Feng Liuye's personal box office record.

However, in this case, Liu Tianxian's personal Nth movie "The Second Generation of Goblins: Lucky in This Life" was released.

At the beginning, people just walked into the cinema to watch this drama with expectations for Liu Tianxian's appearance.

Even her fans only went with the mentality of licking the screen.

Outcome......

was circled by fans.

Although on the whole, "The Second Generation of Goblins: Lucky in This Life" cannot be regarded as a movie with a lot of word-of-mouth, and even to a certain extent, there are not too many overly complicated skills.

It's just a movie about shemale love.

But it's such a simple movie, but it has gained unimaginable popularity!

It's different from "Fanghua".

Although "Fanghua" is a good movie, that era is too far away from modern times.

The audience has aesthetics, but if they are too detached from the current works, even if the reputation is good, it will inevitably encounter a dilemma, which is why "Fanghua" did not break the box office of 2 billion in the end.

However, "The Second Generation of Fairies: Lucky in This Life" has unexpectedly been sought after by young people.

Thanks to maintenance, Liu Tianxian, who is now past his prime, has always maintained his appearance.

In addition, the character is cute, and he is soft and cute, and among the post-85 Xiaohuadan in China, Liu Tianxian's play can definitely beat everything.

Even 644, which is also a chivalrous woman, is indeed inferior to Liu Tianxian in this regard.

It has nothing to do with the difficulty of the dance.

It's about appearance.

644 is very beautiful and temperamental, but compared to Liu Tianxian, it is still a little worse.

In other words, Liu Tianxian is recognized as a stunning beauty in China, while 644 is just a beauty under normal circumstances.

So although overall, the box office results of "The Second Generation of Goblins: Lucky in This Life" are not very ideal, but the reputation is good, Liu Tianxian finally swept away the pit style and reputation of the previous film version of "Three Lives, Three Worlds, Ten Miles of Peach Blossoms", and really attracted a lot of fans.

At the same time, the movie "Demon Bell", which is the first film directed by Sister Junru, was finally released.

The box office is almost the same as "The Second Generation of Goblins: Lucky in This Life", but the reputation is ......

It's a little embarrassing.

After all, the existence of strange restrictions such as "there can be no ghosts in ghost movies" and "there can be no zombies in zombie movies" makes this movie that has become four different is at an extremely embarrassing level.

And it can be clearly felt that Sister Junru has used too much force this time.

After that, it was Wang Junkai and Reba's first collaborative movie "Anxiety Grocery Store".

Adapted from the Japanese of the same name, and even with the Japanese movie of the same name, Zhuyu in front, after the release of this movie, embarrassing things happened.

There are not many problems with the small leading actors, but the setting of the whole script is inevitably a little fascinating.

In addition, the eldest brother, who was originally just a cameo, was stunned to become a propaganda master, which is also embarrassing.

Just when the film market became staggered and chaotic, on the penultimate day of the year, a movie called "Ex 3: Goodbye Ex" was released.

This is the only series of films left by Huayi after de-filmization.

On its first day of release, the film grossed 72.2 million.

It's a good start.

The creators naturally breathed a sigh of relief.

According to the previous routine, the final box office of this movie should be able to break through the shackles of the first two films and reach 500 million.

However, what no one expected was that on January 1, 2018, that is, on the day of New Year's Day, the box office of "Predecessor III" had successfully exceeded 200 million!

In this way, it is obvious that it is going to explode!

Huayi immediately stepped up its propaganda efforts.

The creators also began to run roadshows.

Five days later, the audience's enthusiasm was completely ignited by the super high cumulative box office!

The cumulative box office of "Predecessor 3" has completely exceeded one billion!

1.469 billion on the 9th!

As of the end of January, the cumulative box office has officially exceeded 1.9 billion!

Although the follow-up became weak.

But for a movie that costs only tens of millions, it is indeed too unexpected to be able to harvest a super high box office of 1.9 billion.

This movie, in terms of film quality, to be honest, is not outstanding, but with Huayi's own strong public relations ability, coupled with two excellent film and television songs, and waves of marketing encouragement, it really attracted many people who originally didn't want to watch this movie into the cinema.

I just want to experience what is the pain of falling out of love.

I have to say that this wave of propaganda has indeed gotten the emotional outlook and love outlook of today's urban men and women......

Well, I can't make it up, who called the author a single dog too?

To put it bluntly, this movie was able to become a hit because of good marketing.

And Huayi also told the industry with practical actions.

When it comes to marketing, your dad is still your dad.