Nearly 10 million Weibo users were shocked by the fancy show cars of mini car lovers!

The circle of friends can see the car show the steering wheel every day, but Nima uses the weather satellite to directly show the roof of the car to show the formation, it is really novel!

So, just five hours after this Weibo was posted, it circled more than 2 million fans for Chenchen's newly created account "Mini Car Friends Association Chenchen". Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Looking at today's Weibo, there are not many people who can gain millions of followers in such a short period of time without being a sugar daddy, spending a penny, and ignoring brushes - especially when the blogger himself is not a celebrity.

Under such popularity, the mini car club and the mini Baidu index have been singing all the way and are directly popular. Relying on this help, the number of mini sales page visits on the credit information online sales platform has naturally skyrocketed.

However, it is not only netizens who were shocked, combined with the sky-defying sales achieved by the mini during this period of time, various media have also focused on the mini, the cutting-edge in the Chinese automobile market.

In the article, Auto Things will be the first week of sales from Li Fanyu driving the mini to break the record around the pile, and the process of breaking the record in the first week of sales. The characteristics of the mini model were elaborated in detail, combined with the unique audience of the mini, and the product positioning of Zhengxin, and the promotion methods of Zhengxin's interaction between the brand and fans were severely praised.

In the article of more than 3,000 words, it is almost like saying "Your car companies will have to learn from Zhengxin in marketing in the future!"

And the media like Pinche.com, which wears the same pants as Zhengxin, is even more flattering, giving several waves of capitalization and bold propaganda.

There is also the media that is not afraid of big things when they see the excitement, and I don't know where to dig out the sales data of all the competing models of the mini, and directly make a comparison.

This comparison makes the godhead of the mini 2017 sales god more stable.

The Mazda RX-T has been on the market for 12 days, with a cumulative sales volume of 1,821 units.

Alfa Romeo Ramondo, 10 days on the market, cumulative sales of 1,032 units.

Chevrolet Chaner, seven days on the market, cumulative sales ...... 676 units.

The combined sales of these three models will be a little more than a fraction of the mini.

......

Although the sales volume of the A4 was fierce when it was launched, there were still many imperfections because the sales channel of Zhengxin had just been established at that time. So it didn't beat all its competitors in the same class, trailing Honda's 10th-generation Accord and Nissan Teana in third place in the sales list.

So the mini has now achieved this result, which really makes a domestic car so proud for the first time!

NETIZENS IMMEDIATELY PLAYED TO SEE THE EXCITEMENT AND WERE NOT AFRAID OF THINGS, FELL INTO THE WELL AND SLAPPED THE ATTRIBUTES OF THE FACE, AND FRANTICALLY FORWARDED THE SALES VOLUME OF THE MINI AND THE SATELLITE CLOUD IMAGE OF "THIS'SMYLIFE," TO THE OFFICIAL MICRO OF THE THREE CAR COMPANIES - THE HIGH-LEVEL EXECUTIVES AND PUBLIC RELATIONS DEPARTMENTS OF THE THREE BRANDS OF THE GAS EXPLODED!

They really can't understand how the Chinese automobile industry, which has always been weak and backward, has inexplicably come up with such a-stirring stick as Zhengxin? And most importantly, unconsciously, it is ahead of itself that has always been leading in the market!

Zhengxin came out of TT and opened up the fashion women's car market, which is an area that they have either not succeeded in doing before, or have not tried.

Now I have followed the trend, developed and produced according to TT as a template, and engaged in new media publicity according to TT's template, but the routine has just been learned, and Zhengxin has taken a step forward directly, and simply expanded the entire fashion young people's users.

It's simply going your own way and leaving others with no way out!

For competing car companies, this feeling is like an e-sports master who finds his machine a good card when he is SOLO. Skills are always one step slower than those on the other side.,Every time you match the line.,The guy on the opposite side who is dressed in outfit is sent back to the spring.。

It's simply a feeling of depression that you can't get rid of, and you want to smash whatever you want.

So after several hours, these car companies did not express their position on this matter.

In addition to Al Romeo's self-deprecation, he posted such a Weibo: "The road ahead is long, and the future is long." ”

Although it is not explicitly stated, the basic meaning is that it is recognized in this round of competition.

In the eyes of the people who care about the profits, even the sales bottom has been dug out, what are you still doing?

Huge investment in promotion resources in the early stage, with a total of more than 1,000 units sold in ten days on the market, is it just hitting the street?

This is not the first time that Arrow has encountered such a situation, and in the previous ten years, Reisfast has often created such "surprises" for them. So for such embarrassment, they have experience.

Admitting defeat generously is a decent way.

However, Ah Luo is obviously not so gentlemanly as he seems on the surface, he was suffocated, and he did not forget to pull his old opponent.

Alfa Romeo's official Weibo posted the "Come to Japan" post, and then @Risfast.

"Lately, I've seen you a lot more pleasing to the eye. ”

……

With such a big heat, Zhengxin believes that if there is no action, I am afraid that the planning department and the operation department will directly commit suicide collectively.

Soon, the second round of Zhengxin's propaganda offensive was immediately launched.

This time, Zhengxin's propaganda positioning is more accurate, the action is faster, and the form is more crude.

Thanks to the first week of the mini's hot sales, Zhengxin's financial position has improved. With a wave of Li Fanyu's big hand, he directly exploded the attributes of local tyrants, and almost all users were between 20 and 30 years old, and the website video advertisements of well-known videos were packed.

The ad is 18 seconds long and is completely made according to the cinematic level.

A very rare lemon-colored mini car galloped leisurely on the road, and finally came to a wilderness, stopping next to a large number of mini in different colors, full of fashion and personality.

The camera zooms out, and the array of miniature slowly reveals a few words.

IT'S STILL THE SAME "THIS'SMYLIFE", ONLY THIS TIME IT'S A HIGH-DEFINITION AERIAL VERSION. The colorful roofs and the faintly visible smiling faces of the owners are enviable.

The slogan at the end is slightly different depending on the carousel.

"Choose the way forward that suits you, and give the gray road a little color." ”

One paragraph is: "Youth, refuse to be low-key." ”

It's still the previous "there are no two exactly the same minis in the world" kind of declaration, which makes people feel full of pressure when they see it.

After watching the advertisement, netizens responded very well.

The specific embodiment is that under this kind of violent publicity, the sales of mini have once again been pulled out, and they are directly running for 100,000 monthly sales.

For this sales, Li Fanyu is already satisfied,

So at the company meeting, the sales of 100,000 units were set for the mini, and after the employees were promised double the salary and double the bonus if they reached the target, they just let go and let a group of employees who seemed to have beaten two liters of chicken blood to work hard.

He silently disappeared from the company and came to the depths of Zhengxin Power, in the newly built factory building that relied on the X super production line.

That's the site he specially asked Pan Qiang to build and place the X Materials Laboratory. (To be continued.) )