It was already eleven o'clock when Feng Yiming got home.

As soon as I entered the door, I asked my parents in the living room, "Is the list ready?" I asked my mother to prepare it half a month in advance. ”

"I've been ready for a long time, oh, the curtains have long wanted to be changed...... "Feng's mother basically doesn't know anything about her son's industry, but when it comes to promotions, she is quite interested, "How much cheaper can it be?"

"It depends on how much you buy, but it's definitely cheaper than usual anyway. Feng Yiming pushed his parents into the study, "Use my computer, hurry up." ”

Ali and Zhanxiong adopt similar price reduction models, on the one hand, the unit price of products decreases, on the other hand, the full reduction, gift shopping coupons, which is similar to the holiday promotion methods of large supermarkets and physical stores.

When starting the computer, Feng Mu's eyes swept over the desk next to the computer, Feng Yiming's desk was specially designed by himself, the front concave desktop is placed on the computer, the side square desktop is used to read materials and take notes, the connection between the two desktops is against the wall and a row of bookshelves are set up, which are densely packed with books, and the table is specially made into a honeycomb to place various materials.

Mother Feng took out a book at random, looked at the English and her son's annotations on it, pursed her lips and didn't speak.

"I remember when Yiming returned to Xinzha during the summer vacation of his sophomore year, he had already read a lot of English books at that time. Feng Wei'an said to his wife: "It is said that no hard work is worth the harvest." ”

No pain, no gain?

Feng Yiming smiled and didn't speak, this sentence is neither right nor right, they all say that everyone will deceive you, but diligence and hard work will not deceive you;

As a reborn Feng Yiming, he never slackened, he tried to hurry up and stuff more things into his brain as soon as possible, although he didn't know if he needed it or not.

"Ten minutes to go. Feng Yiming looked at the list as he rubbed his hands.

Mom wants to buy a big steamer, curtains, and a mop, and Dad wants to buy a magnifying glass and a laptop......

Halfway through, the door was suddenly pushed open, and two small heads stuck in.

"Haven't slept yet?" Feng Yiming was a little surprised, "Running around in pajamas, I'm not afraid of catching a cold." ”

The eldest girl ran over and leaned on Feng Yiming's shoulder with a smile, "Mom said to buy us a pair of gloves and a scarf tonight." ”

The two girls have been in the Feng family for half a year, their hair was originally yellow, their eyes were blank, and now they have baby fat, it seems that their mother has raised them well.

Feng Yiming stretched out his hand and pinched the eldest girl's face, "Don't worry, my brother will buy it for you." ”

"Yiming, last time you said that this kind of promotion will be held every year?" Feng Wei'an looked like an old lady holding the purple sand teapot, and the second girl gently pounded it behind his back.

"Every year, it is held all day on November 11 and becomes a shopping festival for e-retail websites, didn't you say it last time?"

"What about other times?" Feng Mu asked curiously: "For example, New Year's Day, New Year's Day, National Day, many shopping malls have to carry out price reduction promotions on these festivals." ”

"Regardless of the short period of time, choosing the day of Double 11 to create a shopping festival has a reason to distinguish it from the traditional festival physical store promotions. Feng Yiming said without thinking: "And while the e-commerce market is gradually expanding, pioneers such as Ali and Zhanxiong need to establish certain rules, and regular promotional activities will greatly weaken consumers' desire to buy, which will have a bad impact on brand building from a long-term perspective." ”

Feng Wei'an hit the nail on the head and pointed out the biggest loophole in his son's words, "You can control Zhanxiong and the e-commerce industry in Jianghe City, but what about so many e-commerce companies in the country, can you still suppress them all?"

"Dad, you're going to say frustrating things......" Feng Yiming hung his head.

He knows that what Feng Wei'an said is likely to become a reality, after the success of Alibaba's Tmall shopping festival in his previous life, large and small e-commerce companies such as Jingdong and Suning Tesco rushed to the top, and consumers were about to celebrate the festival and carnival every day......

Feng Yiming still remembers that one year, starting from April and May, there were basically large-scale e-commerce companies doing promotional festival activities every month, and some shameless ones were not doing promotional festivals but promotional seasons...... Quarter of the season!

By the end of that year, it was even more exaggerated, Tmall and Taobao alone had three promotional activities, plus Jingdong, Suning Tesco and other followers, Feng Yiming felt that in that case, normal people would get up and fall and chop off their own hand.

This is the evil result of overconsumption.

Regarding this issue, Feng Yiming had communicated with Ma Yun several times, and tried to put it in the negotiation process between the two parties, but Mr. Ma simply refused.

People want to make money on Tmall Taobao, relying on expanding popularity and influence to attract more merchants and more consumers.

As for formulating the rules, it's just talking, Ali had Jingdong as a rival in the previous life, although there is no Jingdong in this life, the ghost knows if there will be other e-commerce companies coming out, why does Zhanxiong hold people, not to mention anything else, just the e-commerce companies in Jianghe City will not be willing.

Just as I was thinking about it, the phone on the table suddenly rang.

Feng Yiming glanced at it and breathed a sigh of relief, fortunately it wasn't Bai Jianqi and Wei Jun, and it was almost twelve o'clock.

"I said Mr. Ma, it's a disturbing dream at night. Feng Yiming gave up his position to his mother, got up and said with a smile, "What time is it?"

Feng Wei'an glanced at his pretending son, and the corners of his mouth twitched.

"Are you really asleep?" Ma Yun on the other end of the phone listened to Feng Yiming's sleepy words, and the corners of his mouth twitched, "It's almost twelve o'clock, and I'm guarding in the company." ”

"I've been home a long time ago. Feng Yiming made a shushing gesture to the eldest girl and the second girl, and deliberately yawned, "Everything that should be prepared is ready, what's the point of staying there except to look at the data? I can see it when I get up tomorrow morning...... Staying up late is not good for your health, and you are not too young......"

Ma Yun was so blocked that he couldn't say anything for a while, and only after half a sound did he say sullenly: "You kid is really generous, are you so sure?"

"It's all two swords together, it's not enough to sweep the world!" Feng Yiming saw that there were still a few minutes, leaning on the desk and talking nonsense with Ma Yun, "Besides, this kind of promotion, relatively speaking, you still take advantage of it, I estimate that in late November, the data of the newly opened stores on Tmall Taobao will be quite exaggerated." ”

"Pull it down, we both have advantages and disadvantages, and neither of us can take too much advantage. Ma Yun was not very interested, "I remember that in another week it will be the River Fair, reminding you to be careful of stampedes." ”

"Hey, I've borrowed your kind words. ”

"To be honest, I'm a little nervous, if it weren't for you kid going to do it, I would have planned to tinker with this promotion festival again next year. Ma Yun sighed, "I don't expect any good results, I just hope to change my luck, this year is really unlucky." ”