Chapter 67: Be a cash cow

Although Ai Huan didn't know what Inzaghi meant, he still listened.

"To put it simply, the value of a player doesn't have to be on the pitch, it's very important off the pitch. You've scored a lot of goals and the fans love you, but do you know that your shirts are sold in a pitiful way? It's been more than two months since you've been here, you've scored eight goals and provided eight assists, but your shirts are still not being sold, and one is not half as good as my 37-year-old man, do you know what that means?"

"Of course you're great, who can compare to you, you're a great Pippo. ”

Inzaghi smiled bitterly: "I used to be young, when I was Juventus I was the number one seller, and now I'm old, and the fans are far less enthusiastic about me, so I can't even rank in the top 10 at the club, but you're outside the top 20, you understand?"

"And what is Pato?"

Inzaghi laughed, "You finally understand, the first three are Pato, Xiao Luo and Huntelaar, even if they don't score at all, but there are still people who buy their jerseys, the 23 yuan a genuine jersey Pato has sold millions of pieces around the world so far, that is to say, he has earned tens of millions for the club, and Xiao Luo and Huntelaar Although they can't compare to him, they are enough to afford their bonuses and part of their wages, plus their image rights and various peripherals can fully afford their own wages, in fact, these people are almost all supporting themselves, you understand?”

"Really?" said Ai Huan, who had never imagined that there would be such a situation in club football.

"Of course, that's why there's no one at the top of the club to say a word to you, these are the club's cash cows, who wants to touch them? You can score goals now, but you're just a guarantee of the club's results, and they're the signboard, who's going to smash their signboard?"

"You mean I'm not making any money for the club, but I don't know anything but to score goals, so what does it matter to me if I can sell the shirt or not?"

Inzaghi shook his head, "You're still too young, there's so much to learn." Let me tell you a few points, every time you sign an autograph for someone, you only notice that they are wearing a Milan jersey, do you notice if they are wearing your jersey? Let me tell you a secret, I only take pictures with the fans wearing my jersey. He smiled a little, "If it weren't for the fact that you've been passing me a lot of balls lately, I wouldn't have bothered to tell you this, do you understand?"

"I see, it's okay to do that?"

"Of course, it's just a means, the main thing is that you have to change yourself. Why do the fans buy your jersey, they just want to be like you except that you can score goals, and your life is boring and boring and you don't do anything but stay at home, who wants to be like you? If you want to change completely, you have to come out and really integrate into Milan's life, let Milanese people pay attention to you and know you, only then they will really like you, otherwise no one will know who you are except on the field, no one will think of you when there is something good, what can you do?"

"So you mean that I want to be a cash cow to have a chance to become a real celebrity in the eyes of the club's upper echelons?"

"Of course! I'll tell you, that's the way it is. As far as I know, your image rights are still in your own hands, as if because the club doesn't think you have the ability to pay a lot of money for image rights, which proves that they have fixed you on the bench for a long time, and it is a very difficult process for you to change all this. You don't attend press conferences all the time, you don't usually go out, you dress up in sportswear every day, what other thing can you think of you besides scoring goals? I used to think that you had a phobia of journalists or something, or that you weren't good at dealing with journalists, but recently I observed you, and it's not like that at all, you've never been afraid of interviews, but you just don't want to accept them, do you know how many good opportunities you've wasted?"

"So what should I do?"

"Today I will show you the real Milan, I don't want you to be how you are, but I want you to integrate into this circle from now on, don't tell me what concerns you have, if you want to really get ahead, you have to be a cash cow. ”

Ai Huan nodded helplessly, he knew that if it weren't for Inzaghi as a friend, he would never have said these things to himself, and at the same time he also understood why Inzaghi said the first words, although Fan Haidong's insight was really good, but he probably didn't expect that the jersey would have such a big benefit, so he would naturally ignore this feeling, and immediately nodded again and again, "Then where are we going now?"

"Of course it's a shopping mall, you throw away this torn tracksuit first, I don't want to take a hillbilly who has never seen the world to a high-end place, then it will make me lose my wisdom, to be honest, you are the first person I helped so much, if it were someone else, I wouldn't bother to care." ”

"Oh. Ai Huan finally understood the purpose of his trip, "So, can we go to 12 Weias Street? I can find the clothes I want there." ”

Inzaghi was stunned for a moment and blurted out, "Versace headquarters, how did you find the clothes you were looking for there?"

Ai Huan smiled, "I have signed an endorsement contract with them, but the advertisement has not yet been filmed, but the contract stipulates that if I don't wear sportswear on formal occasions, I can only wear Versace's clothes." And Donatella told me that she had designed a special dress for me, and I thought it would be a good choice to go to her. ”

"Damn! what the hell are you becoming?" Inzaghi couldn't help but exclaim, "Versace actually signed an endorsement contract with you, Donatella even designed your clothes himself, do they know that you are an otaku? ”

Ai Huan scratched his head embarrassedly, "Actually, I don't know why, but I heard that they seem to have signed some big contracts with China/China, so they hope to open up the market there through me." After all, now that Ai Huan represents a country, it doesn't matter what he is. (To be continued.) )