Chapter 81: Box Office
Practice is the only criterion for testing truth!
This sentence was printed in the headline of Guangming Daily, which set off a great debate about the truth, whether 'two whatevers' is the truth or 'practice is the truth'?
Then at the Third Plenary Session of the 11th Central Committee, Grandpa Deng came to power, swept Liuhe, rolled up the eight wildernesses, all surnames fell in love, and the Quartet looked up to Germany!
Since then, we've been on the right track!
Indulgence in the film market - box office is the only criterion for the success of a film?
Is this statement true?
Apparently not true!
Judging a work of art requires professional knowledge and artistic accomplishment, and it takes time to precipitate, not just the box office.
But if you change the title of this sentence: the box office is the biggest basis for evaluating whether a commercial film is unsuccessful or not.
It makes sense!
"Undefeated in the East" is of course a commercial film, otherwise, Xu Hui can transform in the direction of the mental journey of the undefeated deity in the East, for example, what kind of person is a man who is willing to go to the palace for the sake of the world?
Or discuss whether Ling Hu Chong, who thinks about women, is a scumbag or something when he doesn't drink.
Using meat as the starring role, Aunt Lin is paranoid with Old Monster Xu, in addition to the true thoughts in her heart, the main thing is actually a purpose, novelty!
The audience will look at your work with scrutiny, and if it is done well, then they will give you a high score.
Xu Hui chose "Smiling Proud Jianghu", in addition to his own preferences, but also because he was looking forward to the box office.
Once the box office is successful, the influence and Jin Yong's IP are out, then other projects can be launched immediately.
Many experts in the industry said that the production of films must be based on art, the IP, which is popular in the market, and the production method of box office supremacy can only obtain short-term benefits, which will inevitably be beneficial to the long-term development of the film.
So is the 'Marvel Universe' all about art?
The pursuit of commercial films should be to maximize profits.
……
"We all understand what you said, but Ling Hu Chong's image is really unpleasant!"
"That's it, I've become a scumbag completely!"
"Don't think that Ling Hu Chong is played by you, we will think it is very good!"
Fans don't buy it very much, in addition to the subversion of the original book, there are also many people who are entangled in the portrayal of the characters.
Especially that plot: Ling Hu Chong fooled around with a woman, but his brothers and sisters suffered a catastrophe, this plot is really difficult for the audience to accept.
And Linghu Chong's pattern is too small, not even as good as any one to do, when people don't go crazy, at least they still think about revenge and the country!
In this regard, Pao Hui explained: "In fact, in this work, Ling Hu Chong is just a green leaf, and the protagonist is Dongfang Undefeated, if Ling Hu Chong is not a little scum, Dongfang Undefeated will not make everyone sympathize! Ling Hu Chong and Dongfang Undefeated, in the end, one only cares about whether I really slept with you, and the other only cares about whether you can remember me, this is the difference between Dongfang Undefeated and Ling Hu Chong, and it is also the difference between men and women. ”
"Boss, don't be so direct!"
"We've got a traitor!"
“…”
Fans immediately replied enthusiastically.
Today's propaganda position has shifted more to Weibo and other self-media, and there is no need for Huiwen Company's special public relations, and immediately a bunch of push news quoted Xu Hui to talk about "Undefeated in the East"...
In fact, many times, the influence of a movie has little to do with word-of-mouth.
The reputation of "Undefeated in the East" has been maintained at around 8 points, those who like it like it very much, and those who hate it directly sneered at it, saying that this is a thunder drama!
But the box office and influence directly dominate the box office market!
Since the first day of release, the single-day box office of "Undefeated in the East" has been maintained at more than 100 million, and the highest single-day box office almost broke 200 million!
By the way, the box office of "Smiling Proud Jianghu" has also increased to a certain extent!
So, we saw a very novel situation, the top two in the box office list are actually "Smiling Proud Jianghu"!
The movie released on July 4, in addition to "Undefeated in the East", also includes Adu's "Blind Detective"...
Adu has made a lot of movies in recent years, but unfortunately the quality is worrying, and even works like "High Altitude Love 2" can be made to fool people!
This time I gathered Liu Tianwang and Zheng Xiuwen, probably to recruit the old Yama.
As we all know, every time Adu looks for Liu Tianwang's movies to aim at the box office, if you add Zheng Xiuwen, it is a romance movie!
"Dragon and Phoenix Fight", "Thin Men and Women", "Lonely Men and Widows", Adu + Liu Tianwang + Zheng Xiuwen, there must be many people looking forward to such a combination.
In fact, since the Cannes screening, the attention of "Blind Detective" has not been low at all!
It is said that such a movie breaks 100 million in minutes!
But the other party has a Gundam!
collided with "Undefeated in the East"...
First of all, the number of films, on the first day of release, the number of films in "Blind Detective" was only 15% - this is still a little gap that was forcibly pulled out of the mouth of "Smiling Proud Jianghu".
And, let's be honest, the best Adu is gone, it's as if the best galactic image is gone...
Of course, you can also say that Hong Kong-style light comedy has a relatively small mainland audience...
In short, in the original time and space, the box office of "Blind Detective" stopped at 200 million, and there was no "Undefeated in the East" at that time, and the opponents were "Little Times", "Tai Chi Man", "Rooftop Love"...
Squeezed by "Undefeated in the East", "Blind Detective" has maintained a box office of about 6 million for the rest of the time, except for winning 10 million box office on the first day...
"Undefeated in the East" won a box office score of 550 million in the first weekend, but "Blind Detective" didn't even reach a fraction of him!
……
Ye Ning looked at the report for a while and nodded: "It seems that the box office is really likely to break 2 billion!"
Xu Hui sat on a chair, picked up the tea in front of him, and took a sip: "... It's still necessary to keep an eye on the opponent. ”
"Opponent, you mean "Rooftop Love"?"
Zhou Jieba's new movie, his commercial appeal no longer needs to be proven, the "Slam Dunk" back then can break 100 million...
"No, I mean Fast & Furious 6..."
"Rooftop Love"... Don't comment on it, I'm a die-hard fan of him...
In a nutshell: dogs are full of blood, pretending to die...
The box office of this broken movie actually exceeded 100 million, it can only be said that the Chinese film market is too good to make money!
Looking at a bunch of five-star praises, focusing on the stage and props, there is no praise for the plot and character performances at all, which shows that these people still have a conscience...
"Fast and Furious?"
Ye Ning was a little confused.
So far, the vegetarian chicken series has not shown the attitude of swallowing mountains and rivers in later generations, and the main Paul Walker is not dead...
But "Vegetarian Chicken 6" has already shown the power of this series, and if memory serves, the global box office is close to $800 million...
"I'll let the people in the public relations department pay attention, by the way, the crew of "Beautiful Life" has been formed..."