Chapter 232: If you don't go crazy, you can't live
Hearing Sun Tao say that someone was deliberately targeting the distance, Li Dong knew that trouble was coming. Pen Fun Pavilion wWw. biquge。 info
Moreover, this trouble is inevitable, and it cannot be solved by forbearance and regression.
The shopping mall is like a battlefield, the market is so big, you want to make money, others also want to make money, if you don't kill you, you are the one who dies.
Li Dong wants to dominate Pingchuan and even Jiangbei, and this is the main source of contradictions.
Moreover, this contradiction is irreconcilable, unless Li Dong is willing to give up most of his interests, but this kind of thing that harms himself and others is naturally not something that Li Dong can do.
Li Dong thought for a while and said, "Do you know which one did it?"
Sun Tao smiled bitterly: "It's not any one, I suspect they are all involved." ”
This is not a matter of one or two, if dozens of stores in the distance are really opened, how can there be room for others in Pingchuan.
At this juncture, the weak naturally form an alliance.
There is no need to even come forward to engage in any formality, everyone is a united front, and we can't let the distance continue so smoothly.
More than 30 stores, plus the few that are available now, make a total of more than 40 stores.
Pingchuan has four districts and five counties, the place is so big, the population is so large, if this is stopped by the distance, everyone else will not live.
Hearing Sun Tao say this, Li Dong had a headache.
It doesn't matter if there are two or two of them, if several large supermarkets in Pingchuan are involved, it will be really difficult to deal with.
Compared with the strength, the current distance is naturally better than these branches.
But don't forget, people have a backstage, the backstage is hard, the funds are abundant, you really have to work hard, and you may not be an opponent in the distance.
A headache is a headache, and things must be dealt with in a timely manner.
Otherwise, if it drags on, the trouble may be even greater.
Li Dong tapped his fingers lightly on the table, picked up a flat map of Pingchuan from the table and looked at it for a while.
Then he said to Sun Tao: "Tell me about the progress of the new store." ”
Sun Tao immediately said: "Now there are a total of 34 stores under construction in Pingchuan, plus Longhua stores and five convenience stores, a total of 40 stores. ”
"Among them, there is one first-level store Longhua store, three second-level stores, five third-level stores, sixteen fourth-level stores, and fifteen fifth-level stores......"
"The 34 new stores are under construction in two batches, and 18 of them are now nearing completion. The other stores will be almost completed by the end of the year. ”
Although Sun Tao handed over the construction of the store to Wang Yue, he never let it go.
Li Dong asked, and Sun Tao replied with a clear answer, knowing all the data well.
Li Dong listened as he marked against the map.
Soon the map was filled with all sorts of dots, some red, some green, and some black.
Sun Tao glanced at the map, compared it with reality, and quickly discerned what each point represented.
The red dots represent supermarkets in Pyeongcheon other than those in the distance, the green dots represent those supermarkets that are already open and close to completion, and the other black dots are the stores that cannot be completed for the time being.
Usually Sun Tao didn't care, but now that he looks, Sun Tao is frowning.
The distribution of these green dots is very interesting, except that the Longhua store is unique.
The other green dots are surrounded by red dots, and at a glance, the red dots are particularly eye-catching.
Sun Tao frowned at first, then understood, and soon sighed in his heart.
Are you really old?
When the store was built in batches before, Sun Tao thought that Li Dong was a casually designated store, but now it seems that Li Dong may have already moved his mind to force the palace.
Once these green dot stores are in operation, they can't even turn their backs.
It's really Li Dong too much, isn't this a way to live for others?
At this time, you can't blame others for making trouble, you can only blame Li Dong's heart for being too big, and he has long been thinking about killing others.
Li Dong didn't care what Sun Tao thought, Sun Tao guessed well, he really wanted to solve those other supermarkets for a long time.
Even if you can't force them to close their doors, you can't give them a chance to expand.
Retracting their claws and trapping them in a corner, this is Li Dong's purpose.
But Li Dong didn't expect those people to rebound so quickly, and he started to do it before he could open his business.
Of course, others are not stupid, after careful analysis, most people can guess Li Dong's purpose, and it is certain that there will be a counterattack.
After pondering for a moment, Li Dong said, "How is the recruitment now?"
"We have recruited 100 employees in the early stage and are now training in various branches. ”
"Not enough!"
Li Dong frowned and said: "A hundred people is too little, a third-level store needs almost a hundred people to support, and the second-level store has more manpower." Again, at the beginning of next month, all 18 stores will be officially opened!"
"Mr. Li!"
Sun Tao's face turned white, and he smiled bitterly: "This matter is too urgent!"
Eighteen stores, how many people do you have to go, how can you be satisfied for a while.
Even if there are fourth- and fifth-level stores, there are also second- and third-level stores, and eighteen stores have to be at least seven or eight hundred people.
Recruiting so many people at one time, not to mention the difficulty of recruiting, the key is that the financial pressure is too great.
For these stores and the land in Washington, the distance is about to be hollowed out, the bank loan is almost spent, and all the profits from the distance this year have been invested.
Now that so many stores are opened at one time, there are too many problems and too many troubles.
Manpower, capital, supply......
This series of problems is a big trouble, and it is counterproductive to get it wrong, and it has not been able to suppress other supermarkets, but has dragged itself down.
According to Sun Tao's idea, it should be gradual and open three or two stores at a time, and by the end of the year, all 18 stores will be open.
The rest of the stores will have to wait until the beginning of next year to open, when it is easy to recruit, and the front employees have matured after two or three months of adaptation, which is the right opportunity.
Another point is the problem of supply.
With so many stores opened at one time, there were not enough suppliers in the past, and they were not a treasury, so they did not have so much money for distant squandering.
At this time, it is necessary to redevelop the supply channels, which will take time.
And now it is early November, close to the middle of November, and the next month is just over 20 days away, Li Dong's request is too unreliable.
Li Dong's brows furrowed even more, and he naturally knew that it was very difficult.
But now that the night is long and dreamy, those people have already started to fight back, and if it drags on any longer, something may happen.
According to Li Dong's idea, now eighteen stores are open together, and the momentum is strong, and then they will strike a thunderous blow, and it is best to crush the other party in one fell swoop.
Of course, Li Dong knows that this is unlikely, but how can he know if he doesn't try.
After pondering for a moment, Li Dong said: "Eighteen is not good, then these ten, ten stores should be able to hold up." ”
Sun Tao looked at the map pointed by Li Dong, thought for a while, and said, "If the ten families put a little effort into it, it should be okay." ”
"But why these guys?"
Today, there are six large supermarkets in Pingchuan, including Carrefour, Tesco, Yichu Lotus, RT-Mart, Yonghui and Century Lianhua.
The ten stores selected by Li Dong are Carrefour, Tesco and Yichu Lotus.
Yi Chu Lotus was not too famous at this time, but Sun Tao didn't feel anything.
Jin Ke Carrefour and Tesco are both powerful factions, and they are struggling with them, isn't it uncomfortable?
Li Dong said lightly: "Because these are exclusive stores!"
As soon as Li Dong said this, Sun Tao immediately understood.
At this time, Carrefour and Tesco have not yet expanded, and in Jiangbei, these three also have a store in Pingchuan.
The store in Pingchuan should be regarded as the bridgehead of the three supermarkets, if they can force them to stand untenable, they may not continue to invest in Jiangbei in the future, maybe they will shrink back.
The other few are old supermarket companies in Jiangbei, and almost every city has branches.
They have already gained a firm foothold in Jiangbei, and they will not quit easily at this time, and their background is stronger than that of the distance, so who is it who is really going to fight to the death.
The more Sun Tao thought about it, the more he felt that it was feasible.
But if you think about it further, Sun Tao feels that it is not very reliable, and Li Dong's heart is too big.
In these years, other supermarkets that want to be forced can't survive, and under the same conditions, the final fight is still a price war.
A bloody battle with so many supermarkets at one time, the money needed is not ordinary, it is too much of a loss, both defeats are light, and if you don't get it far away, you have to lose a lot of money.
It's good if you can force the other party away, but if the stalemate continues, it will really be a loss to grandma's house.
The main reason is that at this time, the distance is not enough, there is not much capital flow, and it will definitely be difficult to fight in the end.
Sun Tao persuaded: "Mr. Li, why don't you talk to them, do business, and make money ...... harmony."
Li Dong glanced at him and said, "Do you believe this?"
Sun Tao was slightly embarrassed, but still said: "But we really don't have any money!"
The expansion in 05 was too great, and the original plan of 30 stores more than doubled in the end, and now there are almost 70 stores.
And there are two investments, Baidu's more than 70 million and Washington's 80 million.
After calculating before and after, the expenditure in 05 has exceeded 300 million and approached 400 million.
In fact, the revenue of the distance is only 100 million at most, in addition to the bank's 60 million, which means that the distance is now overdrawn with a bonus of 200 million!
Fortunately, it is not a listed company in the distance, otherwise this account will be revealed, and the stock may fall green.
Now Li Dong still wants to come to the price war, and he really can't hold it from afar.
The payment has been overdrawn to the limit, and now Li Dong is simply walking a tightrope, if it weren't for Baidu stock to give Sun Tao a little confidence, he would have wanted to die.
It's not that I want to fight with them, it's that they don't give us a way to live. At this time, if we don't fight, all the work in front of us will be in vain. The full coverage plan of the Pingchuan store was proposed by you, and at this time you shrunk, are you worthy of me?"
Sun Tao smiled bitterly, yes, don't say anything.
Although Li Dong's words are ugly, they are true.
When it was proposed to implement full store coverage in Pyeongcheon, it had already brought Yuanfang and other supermarkets to the opposite side.
It doesn't matter if you're a little better than others, everyone still has money to make.
But you are much better than others, and others have no money to make, so naturally they will not give you a good life.
At this time, even if they don't work hard, those people will not just look at the distance and eat away at their market little by little. (To be continued.) )