Chapter 1052 The Beginning of the Competition for Information Resources
Once surfaced, the wash was clean and innocent, no matter what kind of difficulties they faced, they could calmly deal with it, and the largest Internet technology company in the country...... Coupled with becoming the cover character of "Time Magazine", Feng Yiming's reputation swept the country in a short period of time.
After various temptations, Feng Yiming had to temporarily put away his outstretched hands and feet, the work progress of the Zhanxiong Technology Research Institute began to stagnate, and the difficulty of recruitment became more and more difficult, and even the relevant industries in the United States have passed restrictions on some cutting-edge technical personnel.
Feng Yiming was very dissatisfied with this, and mentioned in an email to Mark Zuckerberg that this is almost the same as restricting Chinese scientists from various industries to return to China decades ago, which is in the 21st century, and this kind of behavior is actually useless without public encouragement from the government, but if the government participates, it will also make a big fuss.
Feng Yiming naturally didn't know that after he was reborn in his previous life, something similar really happened, and even a certain old mainland technology company was about to file for bankruptcy protection......
Although he didn't know, Feng Yiming's desire for technology and the idea of working hard for the position of the industrial chain in order to participate in the upstream were even stronger.
After the National Day holiday, although there was no rumor in the media and social networks, some rumors gradually spread in the industry.
Zhanxiong Group, which once maintained technical pressure on competitors such as Alibaba, Qiandu and Penguin, has suffered a heavy setback, and may even have to close the branch of the Technology Research Institute in Silicon Valley.
……
A Mercedes-Benz stopped at the door of the Tianchen Building, and Liu Hong, President of the E-commerce Business Group and CEO of Yipin.com, hurriedly got out of the car and walked into the building with a briefcase, and was about to get on the elevator, when suddenly several reporters passed by on the side, and their eyes lit up.
"What's going on?" Liu Hong asked the assistant beside him in a low voice.
"It's an interview with the Charity Foundation, I'll stop you......" Liu Hong looked down at his watch, there are still fifteen minutes, today is to participate in the Tianchen exchange meeting, after all, he has not officially joined the association, let alone being late, but he is afraid that someone will gossip if he does not arrive early.
Before the assistant stepped forward, a microphone suddenly appeared in front of Liu Hong, and the female reporter asked loudly: "Ali Group has just announced in Yuhang that every successful transaction in this Double 11 Promotion Festival will donate to the post-disaster reconstruction work in Pengzhou, and the amount of funds raised is expected to exceed 20 million.
"Huh?" Liu Hong's eyes narrowed, he raised his hand to let the assistant get out of the way, and after a few seconds of silence, he smiled: "You just went to visit and interview the newly established Zhanxiong Charity Foundation, right?"
"The relationship between philanthropy and business is extremely complex, complementing each other, and at the same time must be clearly delineated. Liu Hong said quickly: "Long-term charitable activities must be supported by mature commercial activities, but at the same time, charitable activities should not be directly linked to commercial activities, let alone charity activities as a slogan for commercial activities, which breaks through the bottom line of the business world." ”
Hearing this, the eyes of the reporters are shining, and today is really catching big news!
"EPIN will not use charitable donations as a slogan for commercial activities, but EPIN will donate to Zhanxiong Charity Foundation for a long time, which is not directly related to the commercial activities themselves. Liu Hong's face was a little gloomy, "Unlike other foundations, the Zhanxiong Charity Foundation does not accept donations from other teams in the society, and will only accept donations from companies under the Zhanxiong Group and Zhanxiong affiliated enterprises. ”
Other Foundation ...... The reporters immediately understood that this was referring to the Ali Environmental Protection Foundation established in Yuhang half a month ago, which accepted donations from the outside world.
Liu Hong motioned for his assistant to stop him and hurriedly walked into the elevator.
There are not many people convened at today's Tianchen Exchange Conference, except for the troika of Feng Yiming, Wei Jun and Liang Xing, there are only Zu Binwei, Chen Liang, Di Liquan, Zhang Xiaolong, Nie Wei, Wu Zhen and Liu Hong.
Seeing Liu Hong enter the door, Feng Yiming nodded, "It's all here, let's start, there are a few participants today, and there is no money anyway......"
The others laughed, and Liang Xing asked, "During this time, the outside world is more concerned about the Zhanxiong Technology Research Institute?"
"Even if there are difficulties on the research institute's side, the preparation of the future long-term strategy has come to a standstill, which is not directly related to the business of Zhanxiong Group today. Feng Yiming doesn't want to continue to discuss this topic, and today's meeting is not going to discuss this aspect, "Today's topic is the upcoming Double 11 Promotion Festival. ”
Liu Hong has not been in the company for more than five years, and he has not officially entered the Tianchen Exchange Conference, and he is only a supernumerary, but he will meet the membership period by June next year.
"This time it is basically separated from Alibaba's Tmall Taobao, whether it is advertising, merchant negotiation or logistics channels. Liu Hong's expression was a little serious, "At the beginning, Ali also put forward the slogan of the Double 11 Tmall Festival, which was canceled after consultation between the two sides, and it was uniformly called the Double 11 E-commerce Promotion Festival." ”
Feng Yiming smiled, and the former CEO of Yipin.com Nie Wei's means are different, although Liu Hong looks a little bookish, but in fact, after encountering family changes, he tasted the warmth and coldness of the world, and his personality became quite strong, and the promotional slogan about Double 11 was talked about by Liu Hong at the expense of tearing his face with the person in charge of Tmall.
Now in the e-commerce market, Ali and Zhanxiong occupy most of the market share, if there is no large-scale event in the mobile Internet era, there is basically no hope for the chasers behind, in this case, Liu Hong's strong personality is more suitable for the expansion of Yipin.com.
Nie Wei on the side looked down at his mobile phone and said with a smile: "Just twenty minutes ago, Ali's side was almost so angry that Liu Hong jumped to his feet. ”
"What's wrong?" Feng Yiming turned his head and asked.
"Isn't this what I learned from Feng Shao. Liu Hong said with a dry smile: "When I was in Yanjing before, you said that Ali pays attention to merchants, and Zhanxiong pays attention to consumers......"
"It's not the same thing at all. Chen Liang couldn't help but interrupt, and said while looking at the Weibo on his mobile phone: "When Ali was carrying out the publicity activities of the Double 11 Promotion Festival, he put forward the slogan of donating money to the reconstruction work in Pengzhou for every transaction, just now...... Looking at the photo, it should be downstairs, right? was refuted by Liu Hong. ”
Feng Yiming also opened his mobile phone and glanced at it a few times, and said with a smile: "For Ali's side, you should be tough, they are still thinking about poaching people from the research institute!"
"This Double 11 Promotion Festival, everyone is familiar with it, and all aspects of the preparation work have been almost prepared, is Bai Jianqi still presiding?" Feng Yiming looked at Liu Hong and nodded, and continued: "In terms of details, Liu Hong, you are staring at it, and in addition, public opinion, publicity, and logistics are all cooperating." ”
Chen Liang and Di Li all nodded in response, but Zu Binwei had questions, "This time, Lei Wu e-commerce also participates in the Double 11 Promotion Festival, logistics?"
Feng Yiming turned his head to look at Di Liquan.
"That's the case, first of all, we have to ensure the smooth logistics of Yipin.com, and then see if there is any ......spare power," Di Liquan spread his hands and said: "Don't you dare to make such a guarantee...... Besides, Leiwu e-commerce previously had cooperative enterprises in logistics and express delivery. ”
Feng Yiming took the pen and slowly knocked on the table, he knew very well in his heart that the logistics problems on the day of Double 11 would not be alleviated until seven or eight years later, at least within five years, the logistics speed was still very slow, and there would even be a tragedy on Tmall Taobao to buy things on Double 11, and the package would not be received until around Christmas.
The success of last year's Double 11 promotion was due to the quality and reputation of the company and the speed of logistics on the other.
Today's meeting is mainly to solve this problem, Feng Yiming has been thinking about it for a long time, he turned his head to look at Wei Jun and Chen Liang, these things should have been discussed before.
"First of all, to ensure the interests of Yipin.com consumers, and secondly, to take into account the e-commerce of Leiwu, this is a matter of principle. Chen Liang's ass is naturally sitting on the side of Barter.com, "The problem now is that there is only one day on Double 11, and it is difficult to judge in advance whether Barter Logistics has spare power and how much surplus power there is." ”
Feng Yiming nodded in agreement, turned his head and asked, "Lao Zhang, it's been a few months, how is the promotion of Yixin?"
was discussing logistics and express delivery, and suddenly the topic turned to Yixin, Zhang Xiaolong was stunned for a moment before saying: "This information has been summarized and sent by email, and in general, the situation is much better than expected, the number of registrations has exceeded 15 million, and the real-name registration has exceeded 7 million." ”
Feng Yiming nodded again, "How is the access to Yifubao?"
"Because of the unified account management mode of Zhanxiong Group, the access situation is not bad, but the current probability of use is not high. Nie Wei said: "This Double 11 promotion festival will encourage mobile phone payment, but Alipay has independent software, and Yifubao does not, and can only rely on the mobile phone software of Yipin.com and Leiwu e-commerce that have been launched to pay, so the impact is not great." ”
Feng Yiming nodded for the third time, "I remember, the express delivery business partners of Leiwu E-commerce are all Xinzha enterprises?"
"Not bad. Zu Binwei felt a little inexplicable, "Originally, it was Qin Leilei who attended the meeting today, but she went to Tianjin on a business trip...... There are a total of three logistics express companies, all of which are from the Xinzha Logistics Park. ”
Liu Hong, who has served as the vice president of Barter Logistics for a long time and the president of the Xinzha Logistics Industry Association, is more familiar with this aspect than Di Liquan, adding: "These three logistics companies, one of which is a shareholding of Yipin Logistics, one is Tianchen Investment Holdings, and one is a holding company of Tianhe Group, which is also a Zhanxiong enterprise. ”
"That's why I thought about letting them quit on Double 11 to ensure the logistics ......speed of Leiwu e-commerce," Zu Binwei said: "These three logistics companies are actually not weak, they are all national logistics enterprises, but they can't be compared with barter logistics in all aspects." ”
"But Yipin.com needs to protect its own interests, and I don't think there is any need to discuss this aspect, and it may not please both sides if it is involved......
The argument gradually sounded, and Feng Yiming leaned back in his chair and was indifferent.
After a while, Wei Jun knocked on the table, "Okay, Feng Shao has considered this aspect. ”
Feng Yiming suddenly came back to his senses and said with a smile: "There is a way, but it is very difficult. ”
Zhang Xiaolong reacted and asked suspiciously: "Do you want to add information channels to Yixin?"
"Not bad. Feng Yiming said calmly: "From a technical point of view, it shouldn't be too difficult?"
"It's not too difficult. Zhang Xiaolong hesitated for a moment and said, "But the number of consumers on Barter is quite huge, and it is said that there are more than 5 million users who put goods in the shopping cart in advance?"
Liu Hong verified the news, "According to the estimate, the number of consumers on Double 11 will exceed 20 million, while the number of users of Yixin has not exceeded 20 million, and the number of overlapping people is not easy to say......"
The discussion began at one o'clock in the afternoon and lasted until dinner in the evening, and after a long discussion and argument, Feng Yiming finally made a decision.
"It's hard to say how effective it will be, but it's an opportunity. Feng Yiming looked at Chen Liang, "You are responsible for public opinion publicity, focusing on the logistics information of the goods purchased on the Zhanxiong e-commerce website on Double 11, which will be displayed in real time on the life channel of Yixin." ”
"At the same time, Liu Hong, you work hard, and Di Liquan and Bai Jianqi come forward to meet the three logistics companies and jointly set up a logistics information sharing platform, is there a problem?"
"It's not a big problem. Liu Hong hesitated, "Who is responsible for this?"
"For the time being, it belongs to the Double 11 promotion team, and Bai Jianqi is directly responsible, and you arrange for people to enter the promotion team. Feng Yiming's mouth kept talking, "This aspect will become a fixed regular model in the future, so Zhang Xiaolong, you also need to send someone to participate, and Yixin's horizontal information resource expansion plan will start from this Double 11 promotion festival." ”
Zhang Xiaolong knew that this was indeed an opportunity, at least it would play a role in promoting the promotion of easyTrust, "I understand, but the consumers of easyTrust.com may not completely overlap with the users of easyTrust. ”
"Di Liquan, whether it is barter logistics or the other three logistics companies, since the information resources are shared, then on the homepage of barter logistics, must be able to query the logistics status in real time. Feng Yiming looked down at the notebook, "At the same time, Zhanxiong Group publicly made a promise to the consumers of Leiwu e-commerce that if the status of parcel logistics remains unchanged for 24 hours, it will immediately change to Yipin Logistics to undertake the transportation task, which requires Leiwu e-commerce to make inventory guarantees." ”
"No problem. Zu Binwei immediately replied: "Leiwu e-commerce started preparations a few months ago. ”
Feng Yiming dropped his pen and turned his head to look at everyone present, "It's still the same sentence, I'll find whoever has a problem...... No matter which field Zhanxiong Group is involved in, it will always implement the standard of 'technology as the core and quality as the foundation', and the quality inspection company and the supervision department will be deeply involved. ”