176 box office small climax (2)
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Sure enough, most of the media turned their attention to foreign blockbusters, analyzing them from all aspects such as the quality of their special effects and their investment. In fact, it is not an analysis, but a naked praise.
Luo Yu threw away a newspaper like this at a casual glance, "Others came to their own country to make money, and they actually leaned over with their faces like this." What's even more excessive is that they actually belittled Chinese movies by the way, although Chinese movies are currently not powerful. But if you fall behind, you should try to catch up, which is what everyone who is engaged in art should do. As a result, they actually sneered, and Luo Yu really couldn't stand such a report. ”
"The Rise of Domestic Cinema"
Recently, "Special Police" directed by the famous director Zhang Qiusheng cut a box office of 685 million. Although the majority of the head is still firmly occupied by foreign blockbusters, Chinese-language films have also begun to rise. Last year's summer box office ranked only one of the top ten Chinese-language films, and it was the fifth. And this year, there are finally the top three movies, which proves that Chinese films are progressing......"
Luo Yu muttered, "This media is good, you can pay attention to it in the future!"
On the side page of the newspaper, I finally saw a report about "The First Close Encounter". "Small-budget movies are coming again"
Recently, the movie "The First Close Contact" directed by Luo Yu finally met with everyone, which is an adaptation of popularity and starred by students of Class 05 of Yenching Film Academy. Of course, everyone is used to it, and this has always been the director's style. This time the director did not disappoint us, and received 8 million box office on the first day. ”
"This film with an investment of 20 million yuan (starring a newcomer, 20 million including publicity and distribution costs) earned 8 million on the first day. We can foresee that this is a money-making movie, and this is another movie that is small and big. Everyone understands that small-budget films have little funding, and then there are a series of problems. To a certain extent, there is a suspicion of shoddy production, but Director Luo once again told us that as long as the heart is small, there will be a spring. ……”
Another newspaper was more interesting, with the headline "The Successful Experience of 'First Close Encounter'"
"The movie "First Close Contact" is an urban love series of movies, and the box office was 8 million on the first day after it was filmed as a movie. So why is the movie successful, or why Luo Yu's small-budget movie is successful, but others can't"!
"First, the movie is adapted and has been published and loved by the majority of book fans. To a certain extent, this has a mass base, which is its innate advantage. ”
"Second, the theme is that movies are also new wine in old bottles. It uses the theme of love very cleverly, so that it has a large potential audience. At this time, the movie is not selling star benefits, it is selling a kind of feelings. It resonates with people and makes people involuntarily automatically substitute into the plot. ”
"Third, quality. Nowadays, there are many movies that spend a lot of money to hire stars, so that the box office can be guaranteed. But then they have to spend most of their money on the actors, and less money on the film itself. This has caused the film to be shoddy, which is one of the reasons why Chinese films have been bullied by outsiders. And Luo Yu spent his limited money on film quality and promotion, and the actors were all his students. It was risky, but he succeeded. To put it simply, the script is good, the movie quality is good, and the publicity is good. ”
Put down the newspaper Luo Yu and start a day's work, in fact, he doesn't have any specific work. Yu Dong was busy contacting various theaters, and the Propaganda Department was busy formulating corresponding planning plans.
After reading the newspaper, Luo Yu took out his mobile phone and began to call back text messages, and after the box office came out, many friends, colleagues and students sent text messages to congratulate him. For some seniors, you need to call in person to thank you, and some friends need to reply to text messages.
LeTV video, Jiang Wen closed the folder. I got up and made myself a pot of tea, then turned on my computer and started reading the news. Seeing "Director Luo Yu's new movie "The First Close Contact" has a single-day box office of 8 million, Director Luo successfully counterattacked again, and the deification of the king of small costs is still ......"
For Luo Yu Jiang Wen is very depressed, this is an irresponsible boss. He hasn't been to LETV video headquarters for a month, and if he hadn't contacted him at any time, then he would probably have released LETV. Although now that LETV has become regular, it has completely become one of the giants in the video industry, and Jiang Wen can handle everything well. However, he is still depressed about ignoring his own boss.
Although having such a boss is something that every manager wants, it is really rare to have such a boss who cares about it. Looking at the news, Jiang Wen is now thinking about what price to buy the online broadcast rights of the movie, although it is a movie shot by his boss, but it belongs to a different company. The movies shot by my boss are a cash cow, and you can make a lot of money by buying them, and besides, I don't buy my boss's movies and play them on LETV, unless I don't want to mix them up in LETV.
The next day, "First Close Contact" grossed 9.85 million, an increase of nearly 2 million from the first day. The screen has not increased, and the box office has increased, which shows that the publicity has a certain effect, and the movie's reputation is okay. The principle of five or five points between the company and the theater chain, and now the movie has recovered more than 9 million. That is, half of the box office, of course, there are messy expenses such as tax deductions, and Yu Dong happily predicts that it will only take four days and five days at most to recover the cost.
After recovering the cost, it is all profitable, and now the whole company is running at high speed. Those who engage in propaganda contact the media everywhere, and even Yu Dong personally went out to contact the theater.
10.25 million on the third day, the audience's response was good, and everyone's rating on the movie network was 7.8 points.
11.23 million on the fourth day, word-of-mouth broke out again, and more and more people knew about the movie.
9.63 million on the fifth day
……
A week later, the total box office of "The First Close Contact" reached 68.53 million, and there should be no problem for such a box office trend to break 200 million. When the time comes, it will be found that the disc will be released in several surrounding countries and a series of operations, and there should be no problem for the movie to make 100 million.
And Yu Dong also relied on his own relationship to win the 500 fast screen again, and the company's discovery department also took some scattered small screens. It is not expected that the box office will reach a certain height next week, and the Propaganda Department will invest in publicity funds again, and the film can earn 100 million yuan.
Sure enough, the screen increased and the box office rebounded again, 12.5 million
12.36 million
……
It peaked at 15 million around the area, but unfortunately it began to decline after that. However, such a box office has prepared Yu Dong to celebrate, and major newspapers have begun to report on it.
"The First Close Contact" once again detonated a small-budget movie! Mobile phone users please browse m. to read, a better reading experience.