Chapter 826: Determining the price

After deciding on the name of the new product, Su Yi and the others began to discuss the price again.

In fact, a decision has already been made on the pricing of Menggui cleaner, and they have decided to position Menggui cleaner as a mid-to-high-end product.

In this case, the price of Menggui detergent is naturally not too low.

It is impossible for a bottle of a few yuan or more than ten yuan to appear on the body of Menggui detergent, which is also not in line with the positioning.

Of course, the price of Menggui cleaner can't be too high.

After all, Su Yi and they plan to make Menggui detergent a mass product, so that every family can use it, and all factories can use it.

If the price of Menggui detergent is too high, it will be difficult to become a must-have product for every household, and the factory will not use it for cost considerations.

Therefore, the price of Menggui detergent should not be too low or too high.

After discussion, Su Yi and the others finally decided on the ex-factory price and retail price of Menggui detergent.

The ex-factory price of a bottle of 1.5kg Menggui detergent is 30 yuan, and all production costs, including the purchase of Menggui leaves, as well as taxes and other costs, are 12 yuan per bottle.

The ex-factory price of 30 yuan, minus the production cost of 12 yuan, the profit of a bottle of Menggui detergent is 18 yuan.

As for the retail price of Mengzhui detergent, Su Yi set it at 36 yuan, of course, this is only their unilateral decision, and they have not yet negotiated with the channel provider.

However, Yeluo Group now has the initiative and has an important voice in the channel business, so the final retail price of the Mengzhu series is basically 36 yuan a bottle now, and it should not change.

"Later, I will contact the channel provider to negotiate the listing and retail price of Menggui detergent. Nightshade replied.

Luo Fei also said: "I will also start to arrange the product packaging and publicity of Menggui detergent, and strive to launch it on the market as soon as possible." ”

Su Yi nodded and said, "Okay, I'll leave these things to you." ”

In this way, the pricing of Yeluo Group's new product, Mengzhuo detergent, was decided, and this meeting can be announced to be over here.

Next, Concubine Luo and Yemei began to discuss what kind of promotion methods should be used to promote the Menggui cleaner in order to quickly increase the popularity of Menggui cleaner, which is something they need to consider.

As for these things, it was not Su Yi who was responsible, and after deciding on the price of Mengzhuo detergent, he left the company.

The rest of the work is taken care of by Concubine Luo and Night Charm, and he plans to be a hands-off shopkeeper again, and he will not care about the rest of the matter.

For the new product of Menggui detergent, Su Yi is full of confidence and expectation, and attaches great importance to its listing.

If Menggui detergent can be successfully marketed, it will be extremely beneficial to the development of Yeluo Group.

Not to mention anything else, with the wide range of uses of Menggui detergent and its remarkable habits, as long as it is launched on the market, it is bound to enter every household, and it will also become a necessary detergent for factories.

In this way, Menggui detergent will definitely replace a variety of detergent products, truly replace it, and quickly occupy the detergent market.

As long as this step is achieved, Yeluo Group can occupy the market faster in the daily chemical products market, complete a more comprehensive deployment, and at the same time give a heavy blow to its peers, especially Lianjie Company.

With the effect of Menggui detergent, the performance in the market will definitely not be bad, which will pose a great threat to Lianjie Company, and Yeluo Group can also take advantage of the rapid development and seize more market share of daily necessities at a lightning speed.

In this way, Su Yi's initial goal has been achieved, as long as Yeluo Group can gain a firm foothold in the daily chemical products market and occupy a considerable part of the market share, there is no need to be afraid of Lianjie Company's resistance.

At that time, what needs to be feared is not Yeluo Group, but Lianjie Company.

Because the status of Lianjie Company will be precarious with the growth of Yeluo Group, the larger the scale of Yeluo Group, the share of Lianjie Company will shrink.

The company is no longer a threat, and Yeluo Group will slowly replace the position of Lianjie and become a real giant of daily chemical products.

Therefore, Menggui cleaner is very important to Yeluo Group, even more important than the other three products of Menggui series.

Because the market of Menggui detergent is larger and more extensive, it can bring more market share to Yeluo Group, and occupy a very important position in the daily chemical products market, and its importance is self-evident.

Therefore, Su Yi naturally attaches great importance to Menggui cleaner, which is an important opportunity for Yeluo Group to develop rapidly in the future.

It is precisely because Su Yi is very confident in Menggui Cleaner that he will naturally not worry, and he can rest assured that he will be a hands-off shopkeeper who doesn't care about anything.

As for whether the Dream Rose Cleaner would fail, Su Yi hadn't thought about it, or in his heart, he never thought that the Dream Rose Cleaner would fail, it was impossible.

There is no doubt that the results of various tests of Menggui Cleaner, as well as the actual use, can definitely replace other brands of detergents.

Therefore, Su Yi thinks that the rise of Menggui cleaner is just a matter of time, and it will take more time at most, but it will never fail.

And with the current popularity and popularity of the Dream Rose series, it is a suitable opportunity to launch the Dream Rose Cleaner, which can include a group of consumers in a short period of time, thereby driving the sales in the early stage, and then with the effect of the Dream Rose Cleaner, it can not only leave this group of consumers, but also attract more consumers to buy and become the first choice of more and more people.

Su Yi was very confident in this, and he had no doubt that the Menggui cleanser would be successful soon.

Now Luo Fei and Night Charm are already arranging production and promotion, as well as opening up sales channels, and the factory is already ready to produce at any time.

Therefore, judging from the current progress, the time for Menggui detergent to be officially put on sale should not be too long.

Maybe one day next month, Menggui Cleaner will be officially on sale, this possibility is still very large, this is not Su Yi's chaotic speculation, but judged according to the current progress.

Therefore, whether the Menggui cleaner can succeed or not, we will soon see

After thinking of this, Su Yi hoped that this day could come earlier.

In this way, he can see the market reaction of Menggui detergent, whether it can be a great success as he thinks. (To be continued.) )