The filming of the TV series has finally been completed, but Luo Yu's real hard days are not over.

He rushed into the editing room one at a time to start editing, and a good director must have the ability to direct, the ability to edit...... The quality of a TV series lies in the script, in the actors, in the director, and in the editing.

By the time it comes to the editing stage, the instructions have gone 99 steps, and it's almost time to edit. If it's scrapped, it's all over, so every director pays a lot of attention to editing. Some directors have the right to shoot but don't have the right to edit, and as a result, the script they worked so hard to shoot was edited in a mess, and there are many lessons to be learned.

For Luo Yu, there is no problem with editing, he has the right to order the editor anytime and anywhere. The most reassuring thing for him is the special effects production. Huaguo's special effects are too pitiful, and Luo Yu has no way to master it, which is what he is most worried about!

The two directors and two editors in the editing room plus Luo Yu form the editing team, and now Brother Pictures also has its own editor, but the level is still lacking some heat. Yu Dong spent a lot of money to hire one, and then asked the company's editor to learn some crafts by the way.

Seeing that the movie he worked so hard to shoot was cut by the editor like this, Luo Yu still felt distressed although he was used to it. However, he did not interfere with the editor's operation, and now it is a preliminary edit, and many shots that are not used have to be cut!

While the editor was not there, Sun Boda muttered, "Hey, several shots that I liked were cut like this, although I knew they were right, but I still felt distressed!"

Zhang Qiang nodded, "Indeed, if you don't shoot those unnecessary shots when shooting, it will save trouble!"

Luo Yu smiled bitterly, "I want to too, but we can't meet that requirement now! But there are many famous directors who can reach that level, let's continue to work hard!"

A week later, the special effects company sent the special effects over, and Luo Yu looked at it with some disappointment, but at least there was a feeling of special effects.

Several people spent a day working together to edit two short videos, both of which were used for promotion. One is ready to be promoted in LeTV video for five minutes, and the other is handed over to Yu Dong, and it is not Luo Yu's business to publicize it.

……

The video was finally put on the LETV website, and the number of on-demand views in less than two hours has exceeded 100,000. Some netizens have left messages under the video, and most people are still looking forward to the movie.

At the same time, the video also appeared on the official website of Brother Pictures, and there were also people watching and leaving messages, but the number of people was not large.

Luo Yu took a large number of photos, and then sent them to all the actors, asking them to choose some and send them to their own flying space.

This still has a certain effect, and the stars have a huge fan team. The reason why they are worth so much is because some fans buy it, otherwise why would they be popular!

Besides, there is this free publicity, and whoever doesn't use it is a fool. It is clearly written in the contract that the actors have the obligation to cooperate with the crew's publicity.

Yu Dong is getting busy again, and the company's film will be released at the beginning of the year, and he has already begun to prepare for publicity. Now that the TV series is here again, he is so busy that he is flying, and there is work waiting for him to deal with every day.

However, Yu Dong is such a workaholic, and being busy will make him feel fulfilled. He had already tried the taste of leisure, which was a lonely despair. If he hadn't met Luo Yu's "Nightclub", maybe he would have lived a different life!

The news media is already touting the report, many critics have jumped out, and there are professional trolls on the Internet...... Yu Dong's propaganda is still full of tricks. But no matter what the routine is, as long as it has an effect!

He also spent a huge amount of money on advertising on Feixiang, relying on Feixiang's huge crowd, this advertisement must be played with this money, he must spend!

Now 70 million has been invested in TV dramas, including the current advertising investment. In the past, 70 million could have made four movies, but now only one TV series has been made.

Yu Dong still thinks that it is more reliable to cooperate with the TV station, and his original suggestion was to shoot 40 episodes and then take the route of the TV station. But Luo Yu refused without hesitation, "Ghost Blowing the Lantern" is in a special situation, and only by taking an online TV series can it play its value.

Although Yu Dong believes in Luo Yu, although he still feels that it is unreliable to make money on the Internet, he still does his own thing meticulously. And he also shifted the center to the TV series, the better the publicity work in the early stage, the better the TV series!

Although there is nothing if he loses 80 million, Luo Yu makes more than 100 million yuan in a movie, but businessmen who are willing to lose money will not be able to get along with money. Everything he is doing now, all his efforts are to hope that the TV series will not lose too much.

Luo Yu is busy in Yu Dong, and LeTV is not idle on his side. Now LeTV's website has more than a million views of the promotional video about the TV series. Jiang Wen took the opportunity to sell the advertisement of the promotional video, and the price was 1 million. This can be regarded as the first income of the entire TV series, Jiang Wen is still very business-minded! This is good news for Yu Dong and everyone, and this is a good publicity for TV series advertising.

Jiang Wen struck while the iron was hot and prepared to auction off the advertisements of the TV series, for which he sent invitations to large enterprises at home and abroad. On December 15th, the main advertisement of the TV series was held on the LeTV website, and Luo Yu and Jiang Wen Yudong attended together. Jiang Wen personally went out, and finally the TV series theme advertisement was filmed by a cosmetics company, with an advertising fee of 15 million.

When the other bosses were about to leave, Luo Yu took the opportunity to come up with an advertising plan, and then all the big bosses were interested.

In fact, it is nothing to Luo Yu, but his thinking has attracted everyone's attention. The so-called plan is, to put it bluntly, LETV Video is responsible for shooting some commercials, starring actors who blow the lights on the ghosts, and then put the advertisements in the middle of the TV series.

At the beginning, Jiang Wen resolutely opposed such a heart-wrenching advertisement, but Luo Yu insisted that this was a good breakthrough, and LeTV could let members choose automatically. There is an action in the upper right corner of the video, and members who don't like ads can choose to turn off by themselves. And the actors shoot some interesting commercials, which can also make fans change their minds.

Luo Yu wrote a funny advertisement on his mobile phone on the spot, and the time was about forty seconds and no more than fifty seconds. As a result, the advertiser was very interested in this proposal, and the insert ad for the entire twenty-episode TV series was sold by Luo Yu, and it was twenty advertisers. Each ad for 1 million ended up selling 20 million.

I have to say that this is also a miracle, although the ads were sold, but the employees of LeEco and Brother Pictures were tragic, they had to design twenty interesting ads. In the end, Luo Yu and the three of them negotiated to package out the advertising planning, and LeTV and Brother Pictures were responsible for the shooting.

In this way, although it made less money, it was more reasonable, so except for Luo Yu, the directors of the two companies began to get busy, and they all raced against time to start shooting commercials.

In fact, the most difficult thing is still those actors, and twenty small advertisements have kept them busy. As for Wang Kai and Peng Jiahui, they don't need to shoot because their fees are too expensive for the company to afford. Huang Bo, Jiang Wen and others are crazy about shooting advertisements, they have never worked so hard to shoot advertisements in their lives. However, if the advertising is filmed, they can get a good salary, the least of which is 100,000, and the most are millions, which is the main reason why they are willing to work so hard.