It was truly a time of miracles.

Wang Suizhou and the Zhengzhou Asia he led were a miracle of this era.

At present, Zhengzhou Asia is not ordinarily famous.

To ask how famous it is, a few simple examples will illustrate.

Just last year, CCTV broadcast a 6-episode TV special "Business War", which is based on Zhengzhou Asia.

As soon as this TV feature film was broadcast, Zhengzhou Asia became a well-known enterprise in the country and a successful model in modern business warfare.

Just this year, the main leaders of more than 20 ministries and commissions, including the current No. 2 leader of the state, have visited Asia one after another.

As for the leaders of other provinces and people from the business circles, there are even more people from the business circles who visit Asia, and it is said that Asia receives more than 100 people every month.

It can be seen how red Asia is now.

So, what kind of business is this?

The full name of this enterprise is Zhengzhou Asia Mall.

To put it bluntly, this is a large shopping mall with a private joint-stock system, in Wu Xiaozheng's words, it is equivalent to a hypermarket in later generations, such as Tianhe City, Zhengjia Plaza, Wanjia Plaza and the like.

How can a hypermarket become nationally famous?

The main reason for this is that the high-spirited Wang Suizhou in front of him led Zhengzhou Asia to create a miracle in the field of retail.

At the end of the 80s, the major commercial buildings and shopping malls in the country were still state-owned enterprises.

Moreover, the domestic retail market is gradually changing from a seller's market to a buyer's market, and the market profits are getting thinner and thinner.

In this context, in May 198.9, a private shopping mall called Asia in Zhengzhou with a business area of 12,000 square meters opened.

As soon as this mall opened, it subverted everyone's perception of the mall.

Now Wang Suizhou is talking about his glorious history to Yu Zixuan, Zhang Lizhen, and Yi Hongjiang.

"We started preparing for Asia in 1988, when the boss only gave me 400,000 yuan in working capital, which was very difficult. But I took a few iron brothers, working day and night, and it only took 198 days to complete the preparations for the opening of such a large shopping mall, which can be regarded as a historical record in the history of the opening of large shopping malls in China. ”

"Do you know how hot we are? On the opening day, the entire Asia mall was crowded with people, and the mall had to let people in batches, and even then, by 6 p.m., we had to close early, because 90% of the goods in the mall had already been sold out. ”

"But not long after we opened, because the business was so hot, it caused a boycott from the five state-owned commercial buildings and shopping malls in Zhengzhou, who refused to supply Asia on the one hand, and forced manufacturers to withdraw from Asia counters on the other. ”

"We are under the joint siege of the five state-owned shopping malls, with advanced business philosophy, we have fought a bloody way. This is also the reason why CCTV filmed the TV series "Business War" based on the business competition between us and five other companies. ”

In the year of the opening of the Asia shopping mall, the sales volume reached 90 million yuan in only 7 months, and the sales reached 186 million yuan in 1990, and the tax profit was 13.15 million yuan, and it entered the ranks of 50 large department stores in the country in one year. ”

"Last year, sales exceeded 230 million yuan, and this year it is expected to exceed 300 million yuan. ”

……

At this time, Wang Suizhou can indeed be called high-spirited.

When he talks about his glorious history, he is full of words, and the data is very infectious.

Wu Xiaozheng couldn't help but sigh.

Every successful person must have his or her successes.

Just like the leading figure in the retail field in front of him, his eloquence is very remarkable, and even Wu Xiaozheng, who is familiar with the history of Asia, can't help but feel excited.

Now Wang Suizhou can indeed be called a miracle.

Later generations have summarized that the main reason why Wang Suizhou has been able to create such a miracle in recent years is that he has the most advanced business philosophy in this era.

Wang Suizhou proudly talked about his business philosophy again.

"With our flexible mechanism, customer-oriented service concept, and surprisingly successful public relations and marketing skills, we have continuously created one first and one miracle after another in the Chinese business field. ”

"We are the first shopping mall in China to set up a welcome lady and an elevator lady. ”

"We are the first in China to set up a piano platform, rockery, flowing water and other wonderful scenery in the shopping mall. ”

"We were the first to create our own honor guard, which not only performed every day, but also hoisted the national flag like Tiananmen Square, which has become a unique scenery in Zhengzhou. ”

"We were also the first retail company to advertise on CCTV. ”

……

Wu Xiaozheng had to admit that Wang Suizhou did have something to be proud of.

Under the joint encirclement of five large enterprises, it can finally break out of a bloody road, and can quickly develop into a large shopping mall ranked among the top in the country, there are indeed a few brushes.

According to the evaluation of later generations, the business war in the retail field of the Central Plains led by Asia is essentially a war between two systems, and Asia led by Wang Suizhou happens to be the representative of the market economy.

This is also the reason why so many media are vying to report on Asia and Wang Suizhou.

That's why so many leaders are interested in Asia.

This is also the reason why Wang Suizhou was elected as one of the top ten outstanding young people in the country and a deputy to the National People's Congress this year.

He is a typical figure in the market economy.

This is a weather vane specially erected by the government.

While Wu Xiaozheng admired, he was also very curious, why did he keep talking about his glorious achievements?

Is it just because of pride?

Probably not!

The answer was not long in coming.

"We have developed six large chain shopping malls in Henan, according to our next plan, is to set up a group company immediately, and then open large chain shopping malls in major provincial capitals in China, each of which will exceed the existing Zhengzhou Asia shopping mall, and Changshi is the target city we focus on. ”

Wu Xiaozheng sighed in his heart.

He immediately understood that the reason why Wang Suizhou said so much before was for fishing.

Sure enough, Wang Suizhou continued: "We have already selected the place in Changshi, the site is near Wuyi Square, according to our plan, the construction and decoration of the shopping mall, the total investment will exceed 30 million yuan." ”

Yi Hongjiang immediately became excited.

This is a huge investment attraction performance.

In addition, once the chain stores in Asia are built and put into operation, it will also greatly promote the development of retail business in Changshi, especially in Fuhua District.

Here comes the most crucial part.

Wang Suizhou said sincerely: "Director Yu, President Zhang, Secretary Yi, because we will have several chain shopping malls to invest in the construction at the same time, so we are not sufficient in terms of working capital, we hope to get strong support from the local government and banks in Changshi in this regard." ”

Wu Xiaozheng has realized that this is a huge pit.

But at this time, Yu Zixuan asked: "Xiaozheng, what do you think about this?"

Oh my boy, how do I answer that?

Wu Xiaozheng's head immediately grew again.