In the LeTV office, Luo Yu listened to Jiang Wen's report on the situation of LeTV in the recent period. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoJiang Wen took the document and said, "In the past few months, LeTV's traffic has been basically stable, with an average of about 40 million views per day, of which the highest number of views at night has exceeded 100 million, but that's just the best situation, generally around 20 million." LETV is now cooperating with a number of film and television institutions, with more than 10,000 movies in stock and about 5,000 TV series, of course, we are still continuously introducing. ”

Luo Yu nodded, "How about advertising, do you accept the new advertising model?"

"Advertising revenue already accounts for 40% of the website's revenue, some advertisers are reaching out to us, and there are also some companies in the film and TV series promotion sector. The audience started to have some complaints about our advertising model, but then they gradually got used to it, and of course more people joined us as VIPs."

"We must pay attention to the feedback of customers, and adopt what can be adopted. We must pay attention to our customers, and we must have a special person in charge of this matter. By the way, what about the micro film and uploading video sections?"

Jiang Wendao: "Regarding the micro-film sector, there is still a blank. The upload video section is also blank, should we cancel these two sections, if we change to other sections, it will benefit more."

Luo Yu shook his head: "These two plates are still very effective when they are used well." The purpose of my visit today is to make these two plates together. In the future, the market will be very prosperous, and it will be good after we make this start."

Jiang Wen was curious, "What is Mr. Luo going to do?"

"First of all, let's talk about micro-films, the so-called micro-movies are to explain a thing clearly in ten minutes or less, which you can understand as a short video or compress a movie to about ten minutes. Today's movies are millions and tens of millions at every turn, and people who don't have the strength can't afford to play at all. The cost of micro-films is tens of thousands, and many people have this ability to operate, especially the students of the directing department, and of course, some movie lovers. Our goal is to mobilize these people and involve all of them. ”

"What does Mr. Luo mean that you also want to make a micro-movie"?

"It's not just me who shoots, but everyone should be involved. I plan to make a short film of about 60 minutes and take the lead. I plan to take out 1 million yuan to do an activity, so that everyone can participate in the first place reward of 400,000 yuan, the second place 300,000 yuan, the third place 200,000 yuan, and the next ten places 10,000 yuan each. We will return all the advertising costs generated by these films to the filmmakers. Of course, this is my rough plan, and the specific planning department will come up with a plan. ”

Zhang Liang was curious, "How to judge"?

Luo Yu nodded, "That's a good question, it depends on your technical department." Make a vote out, each micro-film will let various participants vote, for a period of one month or more, the most votes win. Your technical department must do a good job and put an end to ticket swiping. ”

Zhang Liang assured, "There is no problem at all, we can complete it tomorrow." ”

Luo Yu waved his hand, "Don't worry, the micro-film will take some time." First cooperate with the Propaganda Department of the Planning Department to do a good job of publicity, and then start".

The next day, Luo Yu logged in to LeTV and found that the homepage was an advertisement promoting micro-movies. Luo Yu took a closer look, and the publicity was done very well, and he wrote out the concept and production cost of the micro-film, as well as the suggestions and requirements. In particular, it is required that "the subject matter is not limited (it requires positive, healthy, upward and positive energy), and the time is within 60 minutes, (10 to 20 minutes is the best). In particular, the rewards were released, and the first place of 400,000 was marked with red color".

After taking a closer look at the publicity, there is even a way to upload it, and Luo Yu is still very satisfied with the efficiency of LETV employees. Looking at the comments below, some people are interested in this matter, and some people suspect that the website is fooling the audience with a high gimmick.

Wu Xiang is a student in the directing department of the film academy, and he was moved after seeing the promotion of the website in his third year this year. Especially when I saw the website prompting Luo Yu to make a micro-movie. He summed it up, according to the operating standards on the website, the micro-film is actually a short video of more than ten minutes, the script can be written by himself or let others write, and he can find a few more students to participate, so that 10,000 yuan should be enough, but it is really not possible to pull a little sponsorship. In this way, you can get a micro-movie in a week.

Wu Xiang began to contact his roommates and some classmates, and a simple crew was formed. In the directing department, there were many people who saw the promotion on the website, and everyone gathered together and began to plan to shoot a micro-film.

Many students find that there are many older brothers and sisters in the film school who are recruiting actors and related personnel. Many of the students got involved with the intention of trying it out, and found out that they were actually making a movie, but a kind of micro-film that they were still relatively unfamiliar with. No matter what they're shooting, it's good for them to be a part of it.

Luo Yu also began to prepare the script seriously, and the micro-film he wanted to shoot was the classic "Old Boy" on the earth. Now he is seriously writing the script, he plans to involve all the students of the 05 class, there are many characters suitable for them, and find two protagonists and some companions, and he should be able to shoot a micro-film in a month.

The LETV website service department has to receive some calls every day to inquire about micro-films, and the waiters are always patient to answer their every question. And in private, many people are preparing micro-films, whether professional or not, they enjoy the process of shooting a script at a small cost, they can't make millions of movies, and it's okay to spend 10,000 yuan to make a micro-movie.

Luo Yu is seriously revising the script and eliminating elements that are not in this world. He checked the death of a famous star in China a few years ago, and many people still pay attention to him. Luo Yu used his death to trigger the rest of the story, and Luo Yu also tried his best to delete some songs that were not available in this world, and also added songs from the original micro-movies on the earth.

The new script has been released, although there have been great changes, but some touching elements still exist. Looking at the written script, Luo Yu once again scrutinized sentence by sentence and carefully revised it.

At this time, Wu Xiang had already set up a small crew and completed the script plan to shoot. The members of the crew are all students, including the directing department, the acting department and other departments. Some people are in charge of makeup, some are in charge of props, and some are in charge of pulling sponsors. The college is also open to such things, some facilities are free for students to use, and some colleges can also apply for filming funds.

The film academy has it, Wu Xiang applied as a result, and the academy gave support in terms of equipment, as well as a shooting subsidy of 5,000 yuan.