The Voice of America has been launched, and it has indeed caused quite a stir.

The joining of big-name celebrity mentors, pop divas, hip-hop superstars, popular rock celebrities and country song kings makes this singing reality show star-studded. And this show is clearly different from the more traditional ones, not just to find the next awesome voice for the United States.

The most attractive thing is the rules of the game, the coach will turn his back to the players in the audition stage, select his own players with his voice, and then guide the PK.

Whether it is based on the voice or the contestants have the right to choose mentors, it has brought some unusual feelings, which naturally makes this show attract a lot of attention. Of course, it is also because of the great intensity of advertising and promotion, whether it is Dream Man Entertainment or NBC, they do not spend less money on advertising, even if it is not viral marketing promotion, it is necessary to cover more audience groups.

The first episode of this show attracted a lot of attention, and at first the audience may have come for the mentor, but slowly, everyone became interested in the content of this show.

The unique arrangement and very popular judges and singers have made the American audience's enthusiasm for "The Voice of America" even higher, and the ratings of this reality show reached 12 million viewers last week, with an audience rating of 2.9!

It was definitely a pretty competitive rating, and it made it to the top spot in one fell swoop, helping NBC to get the ratings title without much effort.

Of course, Anderson, the employees or mentors of Dream Man Entertainment, are excited and happy, because they represent the popularity and fame of the show, and the success of their careers. For Zhang Xian and Zhu Jiarun, they are completely relieved, because the huge investment in this project will soon pay off, and it will even bring rich benefits.

For NBC, it is painful and happy, because of the gambling agreement, they are about to give the dream man a part of the advertising revenue, which is part of the gambling agreement, the rating reaches 3, and the dream man will participate in the advertising share. And happiness is very simple, because of the ratings champion, because of the increase in advertising fees, NBC is actually making money, and they can't lose money!

"Wife, are you going to start preparing for the domestic Voice project?" The complacent Zhang Xian took advantage, and his claws reached into Zhu Jiarun's clothes in an incomparable number, "The old man is going to start preparing to exert force, we have to do a good job." ”

Zhu Jiarun nodded with a smile and said, "The copyright is in our hands, so we naturally made it ourselves." But now I'm just worried about the separation of production and broadcasting in the domestic market, and the TV station is strong after all, so it's really hard to say now. ”

It is also true that the current domestic TV stations are stronger, of course, in the United States, it is similar; although Zhang Xian and Zhu Jiarun hold the copyright of the voice, but some TV stations and producers in China are not necessarily so particular.

But the two of them still have some confidence in the end, who let their copyright in their hands, even if those people don't abide by the rules of the game, they don't dare to be too arrogant. Moreover, the popularity of the Voice project in the United States may not be worth caring about for ordinary domestic audiences, but some people in the TV station will definitely know the news.

There are some things that say, what's yours is mine, what's yours is the world.

The mainland copied Hong Kong and Taiwan, and Hong Kong and Taiwan copied Japan and South Korea; and Japan and South Korea are not polite; isn't there still Europe and the United States that can copy it? This is an ecological chain, and good ideas are often 'shared', and there are many places that are not exquisite.

The domestic Voice project is definitely what Zhang Xian and Zhu Jiarun care about, and even the interests of the two people seem to be the focus.

If other countries introduce the copyright of the voice, Zhang Xian and Zhu Jiarun will at most have high requirements for the content of the program, such as the logo, competition system or stage, etc., which are not allowed to be changed, and they will not participate in the production.

But in the domestic market, the two of them must want to fight for more productions, so that they can get more benefits.

Zhang Xian and Zhu Jiarun, who are in a good mood, are slowly getting more generous on hand, because the Voice project has finally begun to create benefits, which is very good for the two of them.

It's not just that, because the two of them can get more than that, although Zhang Xian feels that Zhu Jiarun is beginning to be cautious in investment or beginning to accumulate strength, but the two of them still have some more optimistic projects.

At the end of 2008, the first financing for Chinese e-commerce companies since the financial crisis broke out was JD.com, and Zhang Xian and Zhu Jiarun injected $20 million. The two of them took out the dividends of Ali and Facebook, and the income of the two people is not low at all; in addition to the current Voice project, there are also these two Internet companies that have created profits.

Some Internet companies may have been in a cash-burning mode, but Alibaba and Facebook are both able to generate revenue, even if the financial crisis has affected the development speed and valuation of the two companies, it does not represent their hematopoietic ability.

This is also the reason why they are very optimistic, they are not only fast in development, high market share, but also because they have the ability to make blood, and many companies can only rely on financing, capital injection, this is their big difference!

The development of the microblog project is very good, and the number of blogs posted by Weibo every day is more than 15 million, although the current microblog is in the stage of burning money and losing money, but they have slowly become the most influential and high-profile social networking site in China.

Other companies may have been too late to get on the bandwagon, and while some were jealous, they were too late.

Weibo has not yet dominated the domestic social networking sites, but they have risen and exploded rapidly, and their momentum is almost unstoppable; as long as there are no catastrophic variables or fatal strategic mistakes, it is almost impossible to curb the development of Weibo.

As for what national policies and the like, Zhang Xian and Zhu Jiarun reminded Zhou Tong many times at the beginning: let's not step on the line, let's take insurance, this is the biggest difference between Weibo and Twitter. We don't just say that we want super Twitter, because we are a social networking site that is suitable for national conditions and characteristics, which is also the reason why Weibo can rise rapidly.

Although some domestic portals or social networking sites want to join the battlefield, they are too late to realize, even if they have their own advantages, but they start too late. Even if you try to catch up now, it is basically difficult to shorten the gap, but it is likely that the gap is getting bigger and bigger.

Such social networking sites are sometimes winner-take-all, but now Weibo has the opportunity to take it all, they have become real leaders, and they have become one of the most powerful Internet companies in China.

Even if the loss of money is very serious, but the market value is constantly increasing, and now many venture capital or companies want to invest in Weibo, but now they need to look at Weibo's face, because many people actually know that Weibo is actually not bad for money.

Zhang Xian and Zhu Jiarun are relatively low-key, after all, they are not entertainment stars or sports stars, but in some circles, everyone knows that there is such a young couple, they have a unique vision, and they have completed projects one after another.

"Husband, the Weibo we did is going to bring down everyone we did before, don't you think it's ridiculous?" Zhu Jiarun looked at the information, and said to Zhang Xian, who was pretending to be asleep, with some tears and laughter.

Basking in the sun, Zhang Xian didn't want to worry, "What's so ridiculous? Everyone has such a good foundation, and they haven't developed because of their own problems, and this has nothing to do with Weibo at all! Everyone has a two-way relationship, that is, a strong relationship, and Weibo is a one-way relationship, and it doesn't affect it at all." And there are many differences, and they don't affect it at all. ”

Zhu Jiarun pursed his lips, he didn't think so.

Although the development of everyone in the past two years is indeed a bit problematic, it has something to do with their own strategies and so on, and it has an inescapable relationship with their eagerness. But I have to admit that there are indeed a lot of users who have shifted to Weibo, which has affected the development of Weibo to a certain extent.

Of course, the slowdown in Renren's current development momentum cannot be said to be due to Weibo, and the slowdown in the development of Renren does not affect their current position as the leader of social media in China. However, the two companies now feel different: one is a rapid rising star and the other is a shaky pioneer who continues to work hard.

"Everybody wants to invest in Weibo. Zhu Jiarun looked at Zhang Xian and mentioned the right thing, "Speaking of equity exchange, they are preparing to go public, it should be NASDAQ, and it is estimated that the market value will not be very low." ”

Zhang Xian waved his hand and said without hesitation, "Don't accept equity replacement, their market value is high now, and equity replacement is definitely not cost-effective for us." Their market capitalization is a bit inflated, and I don't think they're the next Facebook anyway. ”

Zhu Jiarun pursed her lips and smiled, because she knew that Zhang Xian was just a dead duck with a hard mouth; it is true that the unsatisfactory development of Renren has little to do with Weibo, but Zhang Xian is obviously a little disappointed and complaining about the current leadership of Renren, after all, it is a project that Zhang Xian has worked hard to do, and it has taken a lot of effort.

Seeing Zhu Jiarun smiling, Zhang Xian reached out and hugged her into his arms, "Wife, what big project have you been preparing recently, right?"

Zhu Jiarun nodded and said, "I plan to spend a year or two studying and improving, and by the way, I will prepare to make a move at the right time." Now I don't plan to invest everywhere, I plan to catch one or two big projects and slaughter them. ”

Zhang Xian also laughed, kissed Zhu Jiarun and said, "Then we should prepare well during this time, whether it is funds, ability, and talent reserves, and make more preparations at the right time." Keep a low profile for the time being, let's sharpen our knives and not chop wood!"

Zhu Jiarun, who was grinning, nodded fiercely, it is indeed a matter of accumulating strength, and it is also a good way to enjoy a comfortable life, first comfortable for a while!