Chapter 90: Changing Mindsets

A good sales is to put him in the most difficult environment to grind out, Wu Xiaozheng decided to think of a way from this angle.

Then think differently!

Wu Xiaozheng said: "Brother Jun, we don't have much money to advertise now, but we want every household to eat our Chef Wu food, what do you think we should do?"

After hearing this, Brother Jun naturally knew that Wu Xiao was testing himself, and his head began to turn.

"Then we can only get more people to sell it, at least we can buy our food everywhere. ”

Brother Jun finally said the most critical point, that is, the sales channel must be rolled out.

But this statement is still too general, and Wu Xiaozheng must continue to guide him.

"Let's go a little more detail, where to sell?"

Brother Jun's head continued to spin again, and then began to count one by one.

"The vegetable market really has to be pushed, and it is best to be able to buy our food at every stall. ”

"I think there must be big stores, and many people still like to go to big stores to buy firewood, rice, oil and salt. ”

"The small shops below the family building are also best available, and many people buy salt and soy sauce for convenience. ”

……

I have to say that as soon as Brother Jun's brain moved, he really counted a lot for him, and basically came up with everything he could think of.

Then, he suddenly came out again: "By the way, we can send it directly to the wholesale market, so it's done at once!"

Wu Xiaozheng listened to it all of a sudden, because this was his sore spot now.

In terms of food sales, the fastest promotion channel is naturally the wholesale market or other wholesalers, who use their channels to quickly distribute goods.

But there is a premise for this, that is, your food must have been highly recognized by the market, so that wholesalers are interested in acting as agents for your products, otherwise, even if you reluctantly push the products to the wholesalers, the retail level of dealers do not recognize, the products still cannot be sold.

Moreover, as a manufacturer, if the sales of products are still separated by a layer of wholesalers, not only will part of the profit be lost, but it is also not conducive to the manufacturer to directly understand the needs and reactions of the market.

Therefore, under the current conditions, directly selling to the level of retailers is a stupid method that Wu Xiaozheng has to adopt.

Moreover, even if Chef Wu's food becomes famous in the future, in Xiangshui County, Wu Xiaozheng may not be able to distribute goods through wholesale channels, because he needs to use retail channels to train his sales team, and also grasp the market demand and response through these channels.

Wu Xiaozheng took another time to explain the truth to Brother Jun.

However, what made him feel relieved was that Brother Jun should be considered enlightened.

For example, now Brother Jun asked such a question: "So, in addition to developing the sales channels of the vegetable market, we also have to develop the sales channels of large stores and small grocery stores at the same time?"

Wu Xiaozheng was tight again.

He replied: "The vegetable market can be pushed first, but the store is not available for the time being." ”

"Why?" Brother Jun asked curiously.

"Because our current food is still a three-no product for the time being. ”

This is really another tight place for Wu Xiaozheng.

Before the formalities of the food processing factory were officially completed, now he said that these products are essentially three-no products, and if they are sold first in the vegetable market, where the supervision is not too strict and the products are more chaotic, it is not a big problem, but if it is pushed to the store and other more formal places, not to mention that the store does not dare to sell, even if it dares to sell, it may be checked in minutes.

Of course, it is only a matter of time before these products are transformed from three-no products to full-fledged products.

Therefore, Wu Xiaozheng said to Brother Jun: "Now the channels of the vegetable market can be pushed with confidence, but the stores can also be prepared first, you can find some people to come over, and start to touch the market from now on, after the market is clear, once the approval is down, these places can also be pushed on a large scale." ”

After saying this, Wu Xiaozheng suddenly realized that he seemed to have used the wrong method for Brother Jun.

He found that although Brother Jun was a little stubborn in thinking about the problem, he was not stupid, and his character was suitable for forcing it.

Take today, for example.

Today, Brother Jun has been following Wu Xiaozheng to the market all day long, and when Wu Xiaozheng is there, he doesn't say anything at all, but just cooperates with Wu Xiaozheng, quite dependent and passive.

But what if he was allowed to run on his own? What would he do?

Wu Xiaozheng is curious about this question now.

He believes that a good sales person must not be brought out by the master, but guided and forced, and if he is allowed to develop dependence, his own subjective initiative will never be brought into play.

So Wu Xiaozheng decided to take a different approach.

"Brother Jun, from tomorrow, you try to run the other two markets yourself, after the two markets are completed, you will go back and develop one or two more agents in all the markets, step by step. ”

This was very sudden for Brother Jun, and he immediately said: "Ah, if you don't take me to run again, I won't be able to do this!"

This was reflected in Wu Xiaozheng's expectations, but now he was going to force Brother Jun, how could he give up easily, so he said: "No way, I have too many things to do, I have to sign a land purchase contract tonight, and then the house of the primary school will be renovated, and I will also print propaganda posters...... There are so many things to be busy, and the sales business really depends on you. ”

Without waiting for Brother Jun to object again, Wu Xiaozheng said again: "In this way, didn't Brother Hua say that you want to gather your brothers together, tomorrow after you finish delivering the goods to the current agents, you can simply gather and find three or four brothers to do this together." ”

Brother Jun fell into thought.

He really didn't have much confidence in running this market alone, but he couldn't refute what Wu Xiaozheng said, because he knew that Wu Xiaozheng was really busy with too many things.

It seems that the only way to try it is according to Xiaozheng's meaning!

So Brother Jun said: "Then I'll try, if I find them in, the salary certificate counts?"

Wu Xiaozheng thought for a few seconds and said: "Let's set the basic salary of 150 yuan a month first, and then we will set a charter after the factory is officially operational." ”

This question is indeed a little difficult, Wu Xiaozheng.

Because according to the rules, the sales job generally adopts the model of basic salary plus commission, and if there is no commission, the basic salary of 150 yuan is not bad for rural people, but it is not particularly attractive to urban people.

But Wu Xiaozheng can't set the basic salary too high all at once, because it will involve the salary system and cost problems of the entire factory.

Hehe, this should be another problem for Brother Jun.