Chapter 136: The Battle of Ham Sausage (1/3)
The demise of the gang of dragon lame pickpockets is a good thing after all.
However, Wu Xiaozheng predicts that after the bus terminal has been in chaos for a while, there will soon be a new gang of pickpockets to settle in.
In this day and age, there are just a little too many pickpockets, and they can't let go of this piece of fat.
However, no matter which gang comes, Wu Xiaozheng has made up his mind, and no pickpockets will be allowed to get involved in the route from Chengguan Town to the county seat, otherwise he will continue to get them.
After getting out of the car, Wu Xiaozheng took the two little ones to the Chengbei Market again.
Master's house is in the north of the city, and Wu Xiaozheng went out empty-handed this time, so he had to go to the market to buy something, otherwise he would definitely be disgusted by the old man when he came empty-handed.
Filial piety is due, Wu Xiaozheng still owes the old man in his previous life.
After entering the market, Wu Xiaozheng first passed by Boss Li's grocery store.
"Chef Wu, yo, and Chef Wu, why are you coming to the market again today?"
Boss Li's words made Wu Xiaoli extremely proud, and she looked at Yang Zongwei proudly.
Yang Zongwei is indeed a little envious, he also wants to have a nickname that sounds very proud, but unfortunately, Boss Li doesn't know him.
"I'm coming to the market to buy something. How's it going, how have things been doing in the last few days?"
Wu Xiaozheng happened to learn about the sales of hot and sour cabbage by the way, but as soon as he looked at the folds of the smile on Boss Li's face, he knew that he must have made a lot of money in the past few days.
Boss Li smiled: "It's okay, it's just that the supply volume on your side is still a little less, and there is one more to sell this, it would be nice if it continued to be exclusive." ”
"If you want to be beautiful, there will only be more and more in the future, so you can make more money while our channels are not fully rolled out. ”
Wu Xiaozheng unceremoniously poured a basin of cold water.
Boss Li smiled awkwardly.
Wu Xiaozheng asked again: "How about the sales of the new hot and sour cabbage?"
"It's very good, even better than pickled radish, I have to consume a bottle every day or two, and children like to eat it too much." ”
Then Boss Li said again: "It's just that the goods are too small, less than the pickled radish goods, so it's not good!"
"Be content!"
Wu Xiaozheng replied with a smile, and then turned around and left with the two little guys.
Even if the hot and sour cabbage sells well, it has to be supplied in limited quantities for the time being, after all, the stock is limited now, and if you really want to ship it in large quantities, you will have to wait at least a week later.
Wu Xiaozheng ran directly to the meat and vegetable stall, weighed a few catties of beef, bought a large grass carp of more than three catties, and returned to Boss Li's stall again.
"Bring me two bottles of Xiangshui Daqu. ”
Wu Xiaozheng has a soft spot for this wine, and it seems that the old man also likes this.
After paying for the wine, Wu Xiaozheng said: "Boss Li, you are very picky, my younger brothers and sisters are here, and you don't know how to give them something delicious!"
Boss Li was embarrassed all of a sudden.
This is indeed his negligence, of course, the reason for this is naturally the careful calculation of small businessmen.
However, Wu Xiaozheng said his words so directly, it was really embarrassing.
What's even more embarrassing is that at this time, Wu Xiaoli also said: "That's it, Boss Li." ”
Only Yang Zongwei was still more introverted and didn't say anything, but he looked at Boss Li expectantly.
Now Boss Li had no choice but to turn over the shelves.
While flipping through him, he said, "It's not that I'm stingy, it's that I don't have candy for children here." ”
Flipping through it, he turned out some ham sausages and handed them to Wu Xiaoli and Yang Zongwei two each, and also gave Wu Xiaozheng two sticks.
Wu Xiaozheng took a look.
That's a good thing!
This is the famous "Spring Capital" ham sausage.
This is no better than the ham sausages of later generations, most of which are made of flour.
The pork content of the current Chundu ham sausage is as high as 85%, and if you break it by hand, the ham sausage will immediately return to its original shape, which is very elastic.
For this reason, Chundu ham sausage also made an advertisement for "dancing ham sausage" on CCTV, which became known to everyone in the country and rushed to buy it.
However, the price is not cheap, and in this era, it costs two pieces and two sticks.
It seems that Boss Li's iron rooster is really plucking his feathers now.
After thanking him, Wu Xiaozheng took the two little guys who were happily nibbling on ham sausages to the master's house, and remembered one thing as he walked.
He was thinking about the "Battle of Ham Sausage" two years later.
It was a competitive battle between two ham sausage companies in the same HN.
In 1989, Chundu ham sausage was advertised on CCTV, and then Chundu brand ham sausage quickly became popular all over the country.
By 1991-1992, Chundu ham sausage had become the leader of the industry, with a market share of more than 70%. This "dancing ham sausage" can be said to have traveled all over most of China.
The well-known advertising slogan of "Spring capital into ten thousand homes, guests and friends all over the world" can be described as deafening and well-known.
In the past two years, the annual sales revenue of Chundu Company has been nearly 1 billion yuan, and the annual profit and tax has reached nearly 100 million yuan, which has entered the ranks of large-scale well-known domestic enterprises in one fell swoop.
However, at the end of 1993, the cold storage of Chundu Group, which could store 3,000 tons of raw meat, suddenly caught fire, and 2,600 tons of raw materials were destroyed, most of which became smoked meat.
In order to reduce losses, the Chundu factory mixed some raw meat, which was not too smoked and should be discarded, into the qualified meat for the production of ham sausages, resulting in the "Chundu" ham sausages produced during that time tasted smoky, just like bacon in the south.
Now it's good, the brand of Chundu ham sausage stinks a lot.
In 1992, another ham sausage enterprise in HN Province was launched, which was later known as Shuanghui.
In order to grab the market from Chundu, Shuanghui carried out a series of business activities for Chundu.
By 1995, two counterparts in the same province had taken the business war to the extreme, and Shuanghui began a price war.
Shuanghui's specific approach was to first reduce the pork content of ham sausage from 85% to 70%, and at the same time reduce the price from 1.1 yuan to 0.9 yuan.
In order to avoid excessive losses in the market, Chundu followed this behavior.
The price war intensified, and the pork in the ham sausage fell further.
Shuanghui saw that the spring capital was hooked, and then it was lowered again: 60%, 50%, 40%, until it was adjusted to 15%!
The price has also been reduced to a minimum: 5 dimes for a ham sausage!
Every time Shuanghui was adjusted, Chundu was busy following up, and in the end, the price of Chundu brand ham sausage was also reduced to 5 dimes a piece.
But what Chundu never expected was that Shuanghui suddenly killed a horse gun and re-advertised high-quality and high-priced ham sausages.
At this time, because of the price war and quality war, Chundu completely stinked its own brand all of a sudden.
By the time they reacted, it was too late to regret it, and the boss of the industry and the well-known brand had become Shuanghui.
And then the spring fell.
The reason why Wu Xiaozheng is so aware of this battle is because it is a classic case in the training of food enterprises in later generations.
The ham sausages that Boss Li inadvertently gave sounded another alarm bell for Wu Xiaozheng.