At the end of August, Huang Wen and Xue Xiaolu participated in the Toronto Film Festival with "Lost Orphans", "Dao Ma Dan", including "Room Seven Gift".

Originally, I wanted to participate in the Venice Film Festival, but after weighing it, I still gave up the Golden Lion...

Nowadays, there are countless films produced in the world every year, and the more movies there are, the more film festivals there are, so it is not uncommon for films to win awards.

What is strange is winning the grand prize, what is the grand prize? The first recommendation is, of course, the three major European cities in Cannes, Berlin and Venice.

Their common feature is that they all have a long history and lofty artistic pursuits, and they can be said to be the most valuable film awards in the world.

Of course, this gold content has become more and more a game of self-congratulatory for filmmakers.

The three major film festivals are different from the 1,000-person voting system of the Oscars, British Academy Awards and other award ceremonies, but adopt the method of "meritocracy" to evaluate the awards. Each competition unit has an independent "Jury Chairman" and "Jury Members" led by the chairman and has no more than 10 people, usually inviting authoritative figures in the film and literary circles, who will decide the attribution of the award in discussions and arguments.

Therefore, in the eyes of many people who claim to know movies, the three major are very high!

But in the eyes of the public, the so-called three major film festivals are just like that, and the selected films are all unpopular works.

They reject commercial cinema, and Europe, as the birthplace of cinema, considers cinema to be art!

The criterion for selecting a film is to see whether the movie is artistic enough, not how big the investment of the film is, and how well the special effects are done.

Most of the award-winning films are also very cold, niche, and even completely contrary to the special score of the film festival, which makes the media very depressed.

Naturally, there is no intention to report.

The first recommendation is the Venice Film Festival!

Compared with the gradual commercialization of Cannes, Venice has always adhered to the literary and artistic style!

Of course, the main competition unit of Cannes still insists on selecting some cold works, but his other units, especially the film market, have an amazing turnover of more than $1 billion!

Hollywood needs Cannes as a screening platform, and other countries need Cannes as a platform to promote or import films.

And there's the red carpet in Cannes!

The charm is endless, and every year it brings together female stars and big brands from all over the world.

Comrade Chubby stepped step by step from the Cannes red carpet to Fan Xiaoye!

Venice, on the other hand, has always pursued independent films, and even before 2011 there was no such project as a film trading platform, without which you still boycott commercial films, how can there be so many film masters? How can there be so many audiences who care about independent films?

So it was even more forgotten by the world...

Speaking of data, before 2005, there were more than 5,000 journalists registered at the Venice Film Festival, but in recent years, there have been fewer and fewer journalists, and in 2017 there were even only 1,200 journalists, including 800 Italian natives...

Even the journalists have lost interest, which shows how declining Venice has been!

The decline of the Venice Film Festival, especially the change of "pro-American" policy after the new president Alberto Barbera took office, and the separation from Hollywood, made the festival less noisy and lively in the past few years.

His original intention was to disconnect as much as possible from Hollywood's business and return to the "seventh art" that Italian cinema believed in.

At the beginning of his tenure, the Italian domestic media said, "Barbera is trying to separate the Venice Film Festival from Hollywood, and independent art may become the new feature of the Venice Film Festival." ”

Unfortunately, this is a noisy era, and without the star-studded embellishment of Hollywood, the mass media will naturally pay less attention to the film festival.

Coupled with the squeeze of the Toronto Film Festival, which opened almost at the same time, Venice has become more and more out of market.

……

To be honest, Huang Wen's initial proposal was to go to Italy.

After all, the Golden Lion is the oldest film festival in the world, and it is very authoritative!

And Xu Hui's upcoming new film, "Cinema Paradiso" was shot in Italy, and they were in good faith, and they also set their first choice in Venice.

However, it is impossible for "Orphaned" to win the award, and it is useless to go!

At most, it's the life of the runner!

As for the film trading market, a little inquiry will make Huiwen Tianxia frown.

Echoing the "cold" of the festival, the film market in Venice is quite deserted. With only 2,300 booths, the market itself is small, and most studios think it's redundant.

And one more point, it's too expensive!

The year before last, Xu Hui led a team to participate in Cannes, the price of renting a booth is about 423 euros per square meter, a booth is a little poster, and then get a few knowledgeable people to introduce, not to ask for more than a dozen square meters of area, on average, just renting a booth will cost about 60,000 yuan, very high, after all, renting a booth is only the most basic, publicity is the big head;

The price of the booth in Venice has more than tripled, and Venice is a water city, and the hotel price is ridiculously expensive!

To promote a movie, you have to invite a bunch of bigwigs, and the price of a one-way water bus alone is as high as 100 euros.

If you think about it, the cost of promoting a movie is too high to be worth it...

Just choose the Toronto Film Festival!

Hollywood studios, including Japan, South Korea, Britain and France, have set their sights on the Toronto Film Festival.

……

Compared with Venice, which has always insisted on the seriousness and artistry of film creation, the Toronto Film Festival has a lot of slings.

Before 2015, it did not have a main competition unit, and all feature-length films were eligible for the People's Choice Award, and the votes for this top award came from film critics, media reporters and ordinary fans.

Such a film festival does not have the same high threshold as Venice, the audience is easier to participate, and the film companies also like to love to make deals in such an atmosphere, so the stars go to Toronto, and some even don't care about Venice anymore.

Backed by the huge North American market, the Toronto Film Festival is already the world's largest film stock market, and its annual turnover can be unrivaled!

In recent years, Asian films, especially Chinese films, have received more and more attention from many aspects in Toronto, and of course, they may pay attention to the Chinese market.

But compared to Venice's criticism of Chinese films for not being artistic, doesn't Toronto's multifaceted attention make people feel much more comfortable?

Huang Wen and his group arrived in Toronto and immediately joined up with people from other companies.

Chinese filmmakers generally participate in foreign film festivals, especially selling films, and often unite together, the whole China summit or something.

As a media company that has established itself in North America, Huiwen Tianxia has naturally received a lot more attention.

This time, Huang Wen led the team, purely to sell films!

The attention of the 'People's Choice Award' itself is not high, of course, it is still necessary to screen it and find some media to help brag about it, after all, only when the reputation is good will there be attention.

Maybe it can still be mixed into the Golden Globe Award for Best Foreign Language Film, as for the Oscars, don't think about it, it has been determined that it is "Search" that represents the impact of Chinese films on the Oscars for Best Foreign Language Film...

……

In fact, most of the films that participate in the film festival every year are small companies, or film genres that are awarded for the awards season.

Really blockbusters rarely sell films, people are backed by the Big Six, and the distribution ability of any one is enough to spread all over the world!

Many blockbusters will choose to promote at the Cannes Film Festival, not only because of the huge influence of Cannes, but also because of the right time, the Cannes Film Festival itself is held in May, and many summer blockbusters will choose the Cannes Film Festival as a promotional station.

So, during Cannes, the hotel façade outside the Palais du Cinémath gathers posters of all kinds of Hollywood summer blockbusters every May!

Venice's decline is also largely related to its drift from Hollywood, with every year Oscar-winning films being ostracized by Venice...

Toronto, on the other hand, has now become one of the outposts of the Oscars!

Basically, the most popular film at the Toronto Film Festival will have a high probability of winning an Oscar.

The Toronto Film Festival happens to be in September every year, and as the distributor of the film, Huiwen Tianxia of course wants to help this "Orphaned" crazy call.

A total of 3 screenings were arranged, and the reputation was very good.

In addition to the low attendance rate at the first screening, the attendance rate of the second and third screenings was as high as 90%!

Classified as a normal theater line, such an attendance rate can be called 100%!

Although the Toronto Film Festival has more than 300 screening halls, Huiwen World is not a well-established large company like Warner and Twentieth Century Fox, and the fact that it can have three screenings has already indicated that the marketing department has done its best.

The media reviews are very good:

Xue Xiaolu, a female director from China, told the tragic incident of child abduction and trafficking in a very restrained tone, and if you change to a mediocre director, I am afraid that the whole movie will add a lot of drama, and the overall tone of the film will also change. Director Xue Xiaolu used subtraction very skillfully, without being overly sensational, let alone a fierce rhythm, with an almost calm attitude, very peacefully linking two characters of different ages, but who became tragic because of the same thing. ”

"It is said that there are 200,000 cases of child trafficking in China every year, and less than 0.1 percent of them are recovered..."

It can only be said that this theme cleverly hits the Western concept.

Of course, it's also because "Orphaned" is okay!

No matter how shameless the film festival is, the minimum artistic level is still there, otherwise, can a film like "Pure Heart Chasing Dreams in the Entertainment Industry" that reflects the unspoken rules of the entertainment park be shortlisted for Cannes?

Mr. Bi is really confident: 'About the Golden Broom Award, without explanation, I am waiting for news from Cannes!'

If Cannes does answer you, then... If you take the Chinese team, you can also win the World Cup!

It's not enough to touch the porcelain golden rooster, and now it's coming to the Cannes Film Festival again, it doesn't want to lose face?

(Thank you book friend YGH Ye Guhong for the two 10,000 rewards, which have recently been ordered to fall, and even some readers persuaded me to cut it in the group...

In fact, one book has written 1.7 million words, it is difficult to have passion anymore, readers are like this, and writers are even more so, don't panic, I still have several high dynasties that have not been written!)