Chapter 171: Movie Scale
"Iron Fist" is a boxing movie, in the entire history of American cinema, boxing films are the most indispensable genre, "Raging Bull", "Million Dollar Baby", "Rocky", have been very good movies in the history of American cinema.
may feel that there is no way to satisfy the audience with the simple competition between people, so a group of excellent screenwriters in Hollywood have opened their brains and spawned a new robot boxing movie that integrates the two elements of science fiction and boxing.
Well, "Iron Fist" is not a simple science fiction film, it has a boxing factor!
This, how to say it, some people may like it - this movie has a Douban score of 8.2 points...
But most domestic moviegoers still can't accept this kind of integrated theme.
As for "Shocking Victory", the name has been exposed, and everything that has anything to do with Da Tian Tian is a bad movie, to sum up: Zeus and Athena's unspeakable shameful story...
"The Adventures of Tintin" should be a time in Spielberg's directorial career... At the trough, "Tintin" spread to China as a comic book character in the 80s of the last century, and its influence was quite far-reaching, if Spielberg continued his innocence instead of making it into "Raiders of the Lost Ark 5", it is estimated that it is likely to trigger a movie-watching frenzy.
However, Spielberg has his own limitations, he is too perfectionist, or his model is typical of Hollywood commercial films.
Even the most discerning critics commented on "The Adventures of Tintin": this movie has no faults, everything that needs to be done is done, but it just makes me feel a little bored.
As the founder of Hollywood's summer program, Spielberg's film model has been thoroughly eaten by Hollywood, and now, continuing this production method will undoubtedly make the audience feel bored.
It is estimated that the distribution company Paramount also saw this, so "Tintin" was first released worldwide, hoping to use Spielberg's reputation to brush up on word-of-mouth and feed back the North American market, but unfortunately, Hollywood has been globalized for so many years, and fans around the world are already familiar with Hollywood movies, and they don't buy Spielberg and "Tintin"...
The film's North American box office was $64 million, setting a new low for director Spielberg's work, which can be called a platinum writer's hit on the street!
Fortunately, the box office in Europe is good, and the global box office has reached 300 million, but it is unlikely that the box office will return to its original cost...
This is the pattern of three domestic Hollywood blockbusters released in November.
In the original time and space, "33 Days of Broken Love" was released in this stall and created a box office miracle!
In addition to the fact that the quality of "33 Days of Broken Love" itself is not bad, and the marketing concept of Singles' Day is good, it also has a lot to do with the quality of these three Hollywood masterpieces.
Xu Hui watched Yang Qing's "Hot Pot Hero", compared with the version of the original time and space, Yang Qing deliberately exaggerated the black humor, of course, the bloody violence in the final stage is still there!
……
After the release of "Nightclub" in 2009, Yang Qing and Li Ming were drinking in a bar in Sanlitun, and Yang Qing told him the prototype of the story of "three young people robbing a bank", Li Ming said, "It's good, but it can't be filmed."
Li Ming is the chairman of Pony Penteng, and he said that he can't shoot, that is, he really can't shoot!
At least in Pony, Yang Qing can't shoot!
Last year, Yang Qing signed a contract with Huiwen World, and several directors of the company chatted, and Yang Qing told the idea of "Bank, Tunnel, Hot Pot Restaurant", and Xu Hui knew that it was "Hot Pot Hero" as soon as he heard it.
"This story is good, but pay attention to the scale, and also, after the script is completed, let's go to the film bureau together!"
After several months of busy work, the project was finally successful.
The script has changed a lot, for example, at first they wanted to set the robbers as veterans, and later decided to change to Xiao Xianrou, which is more characteristic and will not have problems with censorship.
There are also self-discipline in values, such as the price must be paid for illegal acts, but at the same time, it also meets the psychological needs of the mainstream audience to punish evil and promote good...
In this way, it is in line with the market and can be accepted by the audience!
……
Xu Hui's market sensitivity has always been the most accurate in the industry, and he said that November 9 is the best release period, so Yang Qing can't say anything.
Despite the suspicions, the promotion of the film has already begun.
Chen Kun, Wang Kai, Zhou Yiwei and Zhao Liying, the four protagonists followed the crew to start a half-month roadshow.
The main creative team is quite popular, several actors have their own fixed fans, when the movie was established, Zhou Yiwei was not famous, but now it is different, the two "Huang Feihong" completely let him enter the hearts of the audience.
Kaikai Wang and Zhao Liying, not to mention, have always been Huiwen's main signs.
Yang Qing, after two movies "Nightclub" and "Old Boy", he is already one of the leading directors of the post-80s generation!
After a wave of intensive variety show publicity, online and offline marketing, the name of "Hot Pot Hero" has been typed!
On the first day of release, "Hot Pot Hero" won the first-day box office of 17.5 million with 32% of the film schedule, and it has a good reputation.
The box office on the second day was surprisingly consistent with the day of the premiere, both around 17.5 million.
On the third day, that is, on November 11th, Friday, "Hot Pot Hero" ushered in a big explosion, with a single-day box office of 36 million!
on the fourth day, 37 million;
November 13, 28 million;
135 million in the first week!
There is no doubt that "Hot Pot Hero" is a success!
Yang Qing became famous in one play!
……
Many people are full of questions about "Hot Pot Hero", how did such a violent and bloody movie break through censorship?
Many of their peers have made sensational headlines such as 'Betraying Violence, Our Film's Future Is Worrying' and ''Hot Pot Heroes?' Bloody Film?'.
There's no way, "Hot Pot Hero" is about to abandon the movie-watching frenzy, what should I do with the "Yang Men Female General's Military Order Like a Mountain" and "East Becomes West 2011" waiting for the release?
Gotta get it down!
Again, the market capacity is so large!
Tsk, it's hard to broaden the censorship a little bit...
On November 18th, the roadshow of "Hot Pot Heroes" and the Peking University Film Symposium, Xu Hui also appeared.
Talking about the issue of scale, Xu Hui spoke: "In the past, there were some rigid standards for domestic films to pass the review, such as the main characters must all be positive! In recent years, some subtle changes are taking place in Chinese realistic films. It turns out that when we talk about realistic themes, we have to bypass these frames, so we will position them as romantic comedies, spoofs, and youth, because realistic themes will definitely be ironic. ”
"The scale is indeed relaxing, our film creators are exploring the breadth and depth, and from this level, the authorities are also willing to take care of this thing, that is, they value your "nuclear" very much"
However, it cannot be simply said whether the censorship standard is strict or wide, and the form of the film itself is ever-changing, so how can it be measured with a ruler? The United States allows restrictive films, but when it comes to themes such as Jews and blacks, the creators themselves will remain sensitive. ”
"People can shoot "London Falls", we won't touch this kind of theme, why should we play this, because it's impossible. ”
From this point of view, "Hot Pot Hero", as a commercial film, is exploring in a deeper and broader direction. There will be dark places in between, but in the end a positive value is preached. The reason why Hollywood movies are popular all over the world, in addition to the so-called culture, is that it can meet people's basic psychological needs. ”
"Director Xu, what about "No Man's Land"?"